網絡營銷推廣

到(dào)底如何建設好一(yī / yì ／yí)個(gè)營銷型網站？有客戶問我爲(wéi / wèi)什麽營銷型網站建設制作費用很高呢?但是(shì)又有很多網站服務商報價卻很便宜，爲(wéi / wèi)什麽行業報價區别如此大(dà)？到(dào)底用便宜的(de)和(hé / huò)貴的(de)營銷型網站建設到(dào)底有上(shàng)面區别？

How to build a marketing type website? A customer asked me why marketing type website construction production costs are high? But there are a lot of web service providers offer is very cheap, why the industry price difference so big? How cheap and expensive marketing type website construction is above the difference?

首先，網站功能不(bù)同價格肯定也(yě)不(bù)同，複雜的(de)價格自然很高，簡單的(de)自然就(jiù)低。然後同一(yī / yì ／yí)功能複雜程度的(de)網站爲(wéi / wèi)什麽價格那麽便宜，到(dào)底便宜在(zài)哪裏?下面我們來(lái)分析一(yī / yì ／yí)下主要(yào / yāo)便宜因素：

First of all, website function different prices that are different, complex price natural high, simple naturally low. Then the same complex website why prices are so cheap, really cheap where? Below we analyse the main cost factor:

一(yī / yì ／yí)、便宜在(zài)使用通用模闆，花一(yī / yì ／yí)天的(de)工時(shí)找一(yī / yì ／yí)些同行業網站模闆，改些圖片，甚至隻改個(gè)名稱、地(dì / de)址就(jiù)交貨，收你600，你肯定覺得便宜超值，直到(dào)某一(yī / yì ／yí)天你發現網站上(shàng)還有和(hé / huò)你網站很相似的(de)另一(yī / yì ／yí)個(gè)網站時(shí)你才知道(dào)便宜在(zài)哪裏。

Cheap in the use of a universal template, spend the day time find some of the same site template, change some of picture, even change a name, address delivery, take you 600, you must feel cheap value, until one day you find web site has a very similar and your site to another web site when you I know where the cheap.

二、便宜在(zài)沒有調查策劃，專業的(de)網站設計都是(shì)基于(yú)調查策劃開始的(de)，隻有了(le／liǎo)解客戶的(de)行業、客群、競争對手才可以(yǐ)有針對性地(dì / de)規劃網站，做到(dào)反映行業特征、迎合客群、區别于(yú)競争對手的(de)要(yào / yāo)求。便宜的(de)網站你就(jiù)不(bù)要(yào / yāo)指望有這(zhè)樣的(de)流程。

Cheap in the absence of survey planning, professional web design is based on the investigation and planning, only to understand customers' industry, customers, competitors can be targeted planning website, to reflect the characteristics of the industry, to meet customer requirements, apart from competitors. Cheap web site you don't expect to have such a process.

三、便宜在(zài)使用廉價的(de)域名空間，如果你聽到(dào)域名空間都是(shì)白送，肯定覺得好像很超值，且不(bù)說(shuō)這(zhè)樣的(de)域名空間的(de)穩定性和(hé / huò)速度會不(bù)會對你的(de)客戶浏覽造成幹擾困惑和(hé / huò)不(bù)耐煩。等你第二年被服務商通知你空間域名要(yào / yāo)續費時(shí)你就(jiù)知道(dào)免費午餐可不(bù)是(shì)長久的(de)。至于(yú)多少錢，天知道(dào)是(shì)不(bù)是(shì)一(yī / yì ／yí)個(gè)天價，到(dào)時(shí)你不(bù)給還不(bù)行，不(bù)給你的(de)網站就(jiù)等着關閉。

Cheap in cheap domain name space, if you hear of the domain name space is gratuitious, certainly feel very value, not to mention such domain name space stability and speed will be for your customers to browse interference caused confusion and impatient. Waiting for you for second years by the service provider to renew the domain name to inform you space when you'll see a free lunch is not long. As for how much, is it right? God knows a price, you don't give enough, don't give your website is closed.

四、便宜在(zài)員工設計水平，聘請一(yī / yì ／yí)個(gè)會使用網頁編輯軟件的(de)工人(rén)工資和(hé / huò)聘請一(yī / yì ／yí)個(gè)設計師的(de)工資相信是(shì)不(bù)一(yī / yì ／yí)樣的(de)，就(jiù)像同樣會使用刀，醫生和(hé / huò)屠夫工資就(jiù)不(bù)一(yī / yì ／yí)樣。同樣的(de)，軟件隻是(shì)工具，會用軟件并不(bù)代表就(jiù)具有某種職業資質！

Cheap at the level of employees, hire a use webpage editing software workers wages and hire a designer salary that is not the same, as it will use the knife, and the butcher wage is not the same doctor. Also, the software is only a tool, using software not represent certain occupation qualification!

五、便宜在(zài)編程水平，同上(shàng)面一(yī / yì ／yí)樣的(de)道(dào)理，好的(de)程序員他(tā)可以(yǐ)保證網站程序的(de)運作速度和(hé / huò)運作穩定，還有保障客戶資料、産品價格等商業機密的(de)安全性。

Cheap at the programming level, similar to the above reason, good programmers who can guarantee the speed of operation and operation of the stable site procedures, and safeguard customer information, the prices of products such as commercial secret security.

六、便宜在(zài)沒有針對性設計，不(bù)同行業不(bù)同公司網站的(de)宣傳方式都會有所不(bù)同，需要(yào / yāo)網站來(lái)配合解決日常的(de)一(yī / yì ／yí)些客戶問題也(yě)不(bù)盡相同，比如如果你是(shì)一(yī / yì ／yí)家某機械代理銷售企業，那麽在(zài)網絡上(shàng)提供便捷的(de)"維修查詢"功能就(jiù)非常讓客戶受用。而(ér)便宜網站一(yī / yì ／yí)般就(jiù)是(shì)"首頁、簡介、産品、聯系"四大(dà)模塊。

Cheap in the absence of specific design, different companies in different industries site propaganda way is different, need to solve some problems with the site daily customers are not the same, for example, if you are a machinery sales agent business, then provide a convenient "repair search" function is to allow customers to enjoy in the network. And cheap website is "home page, introduction, product, with" four big modules.

七、便宜在(zài)沒有設置供搜索引擎搜索的(de)關鍵字，便宜的(de)網站是(shì)不(bù)會幫你設搜索關鍵字的(de)，甚至你會發現你網站關鍵字居然是(shì)别人(rén)公司的(de)名稱(用了(le／liǎo)别人(rén)公司網站模闆的(de)結果)，至于(yú)圖片的(de)替代關鍵字，那更是(shì)一(yī / yì ／yí)省了(le／liǎo)之(zhī)，這(zhè)樣的(de)網站就(jiù)不(bù)要(yào / yāo)指望被免費的(de)搜索引擎收入了(le／liǎo)。

Cheap in no settings for search engine search keywords, cheap website is not going to help you search keyword, and you'll find out your site keyword is actually the name of other company (with others company website template results), as alternative keywords picture, it is also a province, this website don't expect to be free search engine revenue.

八、便宜在(zài)沒有考慮兼容性，别指望便宜的(de)網站會對網站進行兼容性測試，IE浏覽器能打開就(jiù)好了(le／liǎo)，至于(yú)到(dào)了(le／liǎo)用占國(guó)外客戶大(dà)半使用量的(de)Netscape、FireFox浏覽器浏覽，網頁有沒有四分五裂、有沒有錯位變形那就(jiù)是(shì)你自己的(de)事了(le／liǎo)。

Cheap without considering compatibility, don't count on cheap website can undertake compatibility testing on site, the IE browser to open it, as to the view of foreign customers most use amount of Netscape, FireFox browser, webpage has not be split, there is no dislocation deformation that is your own business.

九、便宜在(zài)沒有良好的(de)售後服務，便宜的(de)網站爲(wéi / wèi)了(le／liǎo)更多的(de)節約成本，他(tā)是(shì)不(bù)會有很好的(de)售後服務的(de)，甚至根本沒有。他(tā)們也(yě)不(bù)會對你們的(de)網站營銷提供跟蹤服務，及時(shí)提供相應的(de)專業建議，而(ér)專業的(de)網站常常會給客戶提供專業的(de)技術指導，幫助企業有效利用網站。 在(zài)其它的(de)細節方面，便宜的(de)收費可能給你的(de)網站帶來(lái)這(zhè)樣那樣或大(dà)或小的(de)損失，形象方面的(de)、效率方面的(de)、安全性的(de)、還有減少銷售的(de)等等。

In the absence of good after sale service is cheap, cheap web site in order to more cost savings, he is not a very good after sale service, or not at all. They are not on your website marketing provides tracking service, timely provide relevant professional advice, and professional website often to provide customers with professional technical guidance, the effective use of Web site to help enterprises. In other aspects, cheap charge may bring such as large or small loss to your web site, image, efficiency, safety, and reduce the sales etc..

總之(zhī)，便宜的(de)網站是(shì)不(bù)可能真正便宜的(de)，誰都不(bù)會做虧本買賣，省來(lái)省去最後壓縮的(de)還是(shì)網站的(de)質量，最終損失的(de)還是(shì)企業自己。而(ér)真正劃算的(de)，應該是(shì)那些給與網站服務商合理利潤，讓其認真打點網站的(de)企業。以(yǐ)上(shàng)的(de)内容呼籲我們應該主張合理利潤，誠信經營，公平競争，這(zhè)樣才能營造一(yī / yì ／yí)個(gè)營銷型網站建設良性發展的(de)行業環境。

In short, cheap website is not really cheap, who never do Kuibenmaimai, quality, to save the final compressed or website, or the loss of their final. But the real deal, should be those who give Web Services reasonable profit, let it seriously site of enterprise. Above content appeal that we should advocate the reasonable profit, operating integrity, fair competition, so as to create a benign development marketing type website construction industry environment.