網站seo優化

關鍵詞的(de)選擇對于(yú)SEO網站優化重要(yào / yāo)性不(bù)言而(ér)喻。成功的(de)關鍵詞選擇可能使 SEO工作事半功倍，而(ér)錯誤的(de)選擇關鍵詞可能帶來(lái)災難性的(de)結果。下 面，就(jiù)如何選擇網站制作合适的(de)關鍵詞，總結了(le／liǎo)以(yǐ)下三點。

Keyword selection for SEO website optimization importance is self-evident. The success of the keyword selection may make SEO work easier, and the choice of keywords error may lead to disastrous results. Under the surface, how to choose the right keywords website production, summed up the following three points.

一(yī / yì ／yí)、從用戶角度考慮。推薦閱讀:做好用戶體驗 網站優化成功 就(jiù)近在(zài)咫尺

Consider from the user's point of view. Recommended reading: do the user experience of Web site optimization success will be close by.

關鍵詞的(de)選擇最忌諱想當然。這(zhè)是(shì)SEOer最容易犯的(de)毛病。由于(yú) 對行業及産品很熟悉，所以(yǐ)在(zài)關鍵詞的(de)選擇上(shàng)，網站主或往往想當 然認爲(wéi / wèi)用戶也(yě)會選擇同樣的(de)關鍵詞。事實證明，這(zhè)種想當然是(shì)有很 大(dà)偏差的(de)。

Keyword selection is the most taboo most probably it did not actually happen. This is the most easy to make SEOer. Due to the very familiar to the industry and product, so in the choice of keywords, website owners or tend to naturally think users will choose the same keywords. In fact, this most probably it did not actually happen is a very large deviation.

二、關鍵詞不(bù)能太長、不(bù)能太寬泛。

還有一(yī / yì ／yí)些SEOer以(yǐ)公司名作爲(wéi / wèi)關鍵詞，這(zhè)種關鍵詞首先過于(yú)冗長 而(ér)且毫無價值。同時(shí)，關鍵詞太寬泛，也(yě)是(shì)新手常犯的(de)錯誤。比如

查詢了(le／liǎo)這(zhè)個(gè)詞的(de)百度指數是(shì)558.因爲(wéi / wèi)行業冷僻，這(zhè)個(gè)詞在(zài)行業關 鍵詞中已經算比較熱的(de)了(le／liǎo)，做上(shàng)去難度不(bù)是(shì)很大(dà)。但我們從用戶角 度出(chū)發，這(zhè)個(gè)詞過于(yú)寬泛，我們不(bù)知道(dào)用戶試想查詢的(de)信息。因此

可以(yǐ)猜想，這(zhè)個(gè)詞的(de)轉化率極低，價值不(bù)是(shì)很大(dà)。

三、綜合考慮競争度和(hé / huò)搜索次數。

Considering the degree of competition and the number of search.

通過百度指數(什麽是(shì)百度指數)或關鍵詞工具，我們可以(yǐ)量化 了(le／liǎo)解用戶搜索情況。但我們在(zài)選擇關鍵詞時(shí)，還應考慮關鍵詞競争 度。觀察競争對手對于(yú)該關鍵詞的(de)關注度，綜合搜索量，制定出(chū)最 适合我們優化的(de)關鍵詞。而(ér)關鍵詞競争度可以(yǐ)從以(yǐ)下兩個(gè)指标大(dà)緻 看出(chū)：

Through Baidu Index (what is Baidu Index) or keyword tools, we can quantify the understanding of user search. But we in the choice of keywords, also should consider the keywords competition degree. Competition for the attention of the keywords, search volume, to develop the most suitable for the optimization of keywords. While the keywords competition degree can be seen roughly from the following two indicators:

1、 從搜索結果右下角返回的(de)網頁數，可以(yǐ)大(dà)緻衡量某關鍵詞 的(de)競争度。

The number of webpage search results from the lower right corner of the returned, the degree of competition can be roughly measured a keyword.

2、 觀察某關鍵詞的(de)競價狀況，如果搜索結果首頁前10位都是(shì) 競價推廣的(de)網站，可想而(ér)知該關鍵詞的(de)競争度。如果有條件也(yě)可申 請百度、推廣賬号，觀察該關鍵詞的(de)百度或建議的(de)最低價格，這(zhè)也(yě) 是(shì)常用的(de)方法。

Observation of a keyword bidding situation, if the search results page before 10 is for the promotion of the website, one can imagine the keywords competition degree. If the conditions can also apply, Baidu promotion account, the lowest price of the keyword Baidu or suggestion, this also is the commonly used method.

有了(le／liǎo)上(shàng)述的(de)搜索次數和(hé / huò)關鍵詞競争度，我們可以(yǐ)大(dà)緻的(de)計算某 關鍵詞效能。公式:搜索次數/競争度。競争度可以(yǐ)是(shì)搜索結果返回 網頁數、或是(shì)競價價格，建議僅選擇其中之(zhī)一(yī / yì ／yí)作爲(wéi / wèi)競争度指标，确 保結果準确性。剩下的(de)就(jiù)是(shì)選擇效能最高的(de)2-3個(gè)詞作爲(wéi / wèi)目标關鍵詞。

With the above search times and keywords competition degree, we may roughly a keyword effectiveness calculation. Formula: the number of search / competition. The degree of competition can be return search results webpage, or bidding price, suggested that only choose one of them as the competition index, ensure the accuracy. The rest is 2-3 word the highest efficiency as the target keywords.

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