網站seo優化

随着網絡技術持續而(ér)飛速的(de)發展和(hé / huò)普及，企業電商網站在(zài)現代經濟市場逐漸的(de)發展壯大(dà)起來(lái)。網絡上(shàng)的(de)信息種類紛繁，各式各樣，人(rén)們要(yào / yāo)想在(zài)網絡上(shàng)快速準确找到(dào)自己所需商品就(jiù)需要(yào / yāo)借助于(yú)搜索引擎。一(yī / yì ／yí)種以(yǐ)搜索引擎的(de)适應性爲(wéi / wèi)主體的(de)網站建設的(de)新概念——搜索引擎優化（seo）正在(zài)成爲(wéi / wèi)融入網站設計，并勢必發展爲(wéi / wèi)一(yī / yì ／yí)種新的(de)趨勢。

With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.

1 網站設計中的(de)seo技術

Website design in SEO technology

當今社會已經跨入了(le／liǎo)信息的(de)時(shí)代，搜索引擎在(zài)主宰着人(rén)們的(de)信息搜尋。網站設計也(yě)在(zài)悄然進行着理念上(shàng)的(de)更新換代，并從過去的(de)以(yǐ)用戶爲(wéi / wèi)導向逐步轉向以(yǐ)搜索引擎爲(wéi / wèi)導向。因此，網站設計不(bù)斷适應搜索引擎，或者對搜索引擎友好，都是(shì)以(yǐ)搜索引擎爲(wéi / wèi)主體導向的(de)網站設計的(de)心理念。顯然，搜索引擎能夠給企業網站帶來(lái)訪客，帶來(lái)商業上(shàng)的(de)成功。這(zhè)種以(yǐ)搜索引擎适應性爲(wéi / wèi)卞體的(de)網站設計的(de)新概念，經過許多成功網站的(de)檢驗向成爲(wéi / wèi)一(yī / yì ／yí)種新的(de)趨勢。許多網站的(de)設計者已經清楚的(de)認識到(dào)seo網站優化對網站帶來(lái)優質流量的(de)重要(yào / yāo)性，但是(shì)卻沒有更深入地(dì / de)了(le／liǎo)解到(dào)seo的(de)最佳應用時(shí)間應該是(shì)在(zài)網站規劃之(zhī)時(shí)。在(zài)由沒有“第二代網站設計思維”的(de)設計者把一(yī / yì ／yí)個(gè)網站完工之(zhī)後再去做seo隻能是(shì)補救，結構上(shàng)比較适應搜索引擎的(de)網站，seo相對代價小，而(ér)結構上(shàng)有重大(dà)問題的(de)網站，可能需要(yào / yāo)推倒重來(lái)。如果真的(de)要(yào / yāo)推倒重來(lái)，損失的(de)不(bù)但是(shì)金錢，更是(shì)時(shí)間。所謂優良的(de)營銷型網站都是(shì)那些對于(yú)搜索者的(de)關鍵詞匹配最爲(wéi / wèi)相關的(de)網站，會出(chū)現搜索結果的(de)前列。出(chū)現在(zài)搜索結果的(de)前列，就(jiù)意味着最有可能吸引搜索者來(lái)訪問。

Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.

2 搜索引擎優化原理

Search engine optimization principle

搜索引擎優化（seo）是(shì)一(yī / yì ／yí)個(gè)摸索和(hé / huò)實踐網站針對搜索引擎的(de)普遍規律進行制作和(hé / huò)變更的(de)過程。這(zhè)個(gè)過程需要(yào / yāo)對搜索引擎的(de)運作有清晰的(de)了(le／liǎo)解、對網絡市場有豐富的(de)觀察和(hé / huò)體驗、對網站的(de)制作有實際經驗、并且需要(yào / yāo)創意性地(dì / de)推陳出(chū)新。隻要(yào / yāo)将網頁設計得符合搜索引擎的(de)排名基本因素即可。這(zhè)就(jiù)是(shì)搜索引擎優化的(de)原理。可以(yǐ)這(zhè)麽來(lái)理解，企業網站的(de)設計者針對網絡搜索引擎随網站的(de)審核原則和(hé / huò)排列标準，在(zài)網站結構和(hé / huò)内容的(de)設計上(shàng)優化重組，将網站和(hé / huò)網頁的(de)組成因素進行最優化的(de)改良，使網站能最充分地(dì / de)被網路搜索引擎和(hé / huò)導航站接納，最大(dà)限度地(dì / de)在(zài)網絡搜索引擎上(shàng)提高網站的(de)權威性，從而(ér)在(zài)網路搜索結果中占據最優化的(de)前列位置，吸引更多的(de)、有目的(de)性的(de)訪問者到(dào)達網站。

Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market making on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.

3 網站設計中seo優化策略

SEO optimization strategy in Web Design

網站設計中的(de)搜索引擎優化是(shì)針對網站搜索的(de)普遍規律，進行摸索、制作和(hé / huò)變更的(de)過程。電子(zǐ)商務網站要(yào / yāo)想在(zài)排名中取得良好的(de)位置，需要(yào / yāo)在(zài)網站内容、産品定位和(hé / huò)服務核心等各個(gè)方面考慮搜索引擎算法，并将各個(gè)因素都優化到(dào)位。

Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.

3.1 關鍵詞優化

Keyword optimization

搜索引擎進行檢索的(de)重要(yào / yāo)搜索條件是(shì)關鍵詞（keyword）搜索，是(shì)指用戶在(zài)搜索引擎中找到(dào)該網站所輸入的(de)描述性單詞或語句。在(zài)網站制作中，首先要(yào / yāo)确定的(de)就(jiù)是(shì)網站的(de)核心關鍵字，進而(ér)圍繞關鍵字展開詞組。網站設計中關鍵字的(de)控制直接關系着網站對用戶的(de)可見度。關鍵詞的(de)設置通常放置在(zài)網站的(de)标題、标簽、正文等等，可以(yǐ)說(shuō)在(zài)網站建設過程中無處不(bù)在(zài)。關鍵詞的(de)設置和(hé / huò)優化應注意以(yǐ)下幾點：首先，關鍵字的(de)設置應立足于(yú)用戶，從用戶角度着眼，如用戶查詢“軟件設計”獲取軟件設計相關的(de)企業信息，軟件設計企業在(zài)進行網站建設的(de)過程中，就(jiù)應該将這(zhè)一(yī / yì ／yí)顯著的(de)關鍵詞加入到(dào)網站的(de)标題或首頁當中。其次，要(yào / yāo)對核心關鍵詞進行必要(yào / yāo)的(de)擴展和(hé / huò)重複排列，如在(zài)某軟件企業的(de)網站設計中，不(bù)但設定了(le／liǎo)“軟件設計”作爲(wéi / wèi)關鍵詞，同時(shí)還将其充分擴充并布置在(zài)網站的(de)首頁中，包括“設計軟件”、“應用軟件”等。最後，對于(yú)網頁中關鍵詞的(de)數量不(bù)宜過多，一(yī / yì ／yí)般來(lái)說(shuō)關鍵詞在(zài)3-5個(gè)爲(wéi / wèi)宜，然後圍繞設置的(de)關鍵詞進行描述。如此布置關鍵詞對于(yú)搜索引擎來(lái)說(shuō)顯得主題突出(chū)、立意明确。

Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.

3.2 頁面優化

Page optimization

頁面優化是(shì)對建設的(de)網站上(shàng)的(de)結構、圖像、模塊等各種内容進行優化。網站的(de)目錄結構是(shì)頁面的(de)骨架，對目錄結構的(de)優化是(shì)首要(yào / yāo)任務。一(yī / yì ／yí)般網頁的(de)目錄結構爲(wéi / wèi)三級，産品分類在(zài)一(yī / yì ／yí)級目錄，以(yǐ)提高産品的(de)權重地(dì / de)位，從而(ér)在(zài)搜索中獲取更優的(de)排名。在(zài)搜索引擎的(de)視野中，是(shì)無法解讀圖片的(de)，隻能夠識别文字。網站中的(de)産品圖片和(hé / huò)主題圖片應該注明圖片信息，添加圖片的(de)文字描述，或者直接用圖片内容的(de)關鍵詞命名，都是(shì)使搜索引擎更好地(dì / de)解讀圖片信息的(de)優化方式。根據搜索引擎公司發布的(de)一(yī / yì ／yí)些資料和(hé / huò)一(yī / yì ／yí)些 seo 專家研究結果得出(chū)，搜索引擎相對喜歡靜态頁面的(de)網頁，比那些帶動态網頁并且帶有參數鏈接有着更高的(de)權重，所以(yǐ)我們盡可能的(de)使網站靜态化，根據網站實際的(de)情況，結合假靜态技術，使網站的(de)分類頁，産品頁，首頁都實現後台靜态生成，這(zhè)樣提高了(le／liǎo)網頁的(de)權重，也(yě)降低了(le／liǎo)服務器負荷，使服務器能承受更大(dà)的(de)流量。

Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.

3.3 内部鏈接優化

Internal link optimization

内部鏈接在(zài)搜索引擎中的(de)排名也(yě)是(shì)十分重要(yào / yāo)的(de)因素，在(zài)網站導航中醒目的(de)位置設置目錄和(hé / huò)主推頁面，并确保每一(yī / yì ／yí)個(gè)子(zǐ)頁面都有内部鏈接回到(dào)主頁面和(hé / huò)主推頁面，此外，産品分類頁與産品終端頁之(zhī)間的(de)互鏈及交互鏈建立好聯系也(yě)是(shì)内鏈優化的(de)考慮範圍。合理的(de)内部鏈接不(bù)但可以(yǐ)幫助用戶更優的(de)浏覽網站的(de)内容，還可以(yǐ)引起搜索引擎的(de)注意。網站在(zài)建設的(de)過程中，可以(yǐ)把重要(yào / yāo)的(de)内容頁多次鏈接于(yú)其他(tā)的(de)頁面，讓搜索引擎清楚的(de)知道(dào)網站的(de)重點頁面，并賦予該頁較高的(de)pr值，方便廣大(dà)用戶的(de)索引。

Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.

3.4 外部鏈接優化

External links optimization

外部鏈接優化是(shì)商務網站建設很重要(yào / yāo)的(de)一(yī / yì ／yí)個(gè)環節。相互交換鏈接是(shì)具有一(yī / yì ／yí)定互補優勢的(de)網站之(zhī)間的(de)簡單合作形式，即分别在(zài)自己的(de)網站上(shàng)設置對方網站的(de)超級鏈接，使得用戶可以(yǐ)從合作網站中發現自己的(de)網站，達到(dào)互相推廣目的(de)。交換鏈接的(de)作用主要(yào / yāo)表現在(zài)幾個(gè)方面：獲得訪問量、增加用戶浏覽時(shí)的(de)印象、在(zài)搜索引擎排名中增加優勢、通過合作網站的(de)推薦增加訪問者的(de)可信度等。外部鏈接在(zài)排名機制中占了(le／liǎo)很大(dà)的(de)比重，尋找有效的(de)外部鏈接是(shì) seo 必須做的(de)事。在(zài)網站建設的(de)初期就(jiù)要(yào / yāo)做好外部鏈接策略，比如和(hé / huò)同類網站做友情鏈接，登陸各大(dà)搜索引擎，各大(dà)目錄等，避免使用一(yī / yì ／yí)些群發的(de)工具去做一(yī / yì ／yí)些垃圾外鏈。

External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of simple forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.

4 結束語（end）

網站設計，在(zài)當今搜索引擎主宰人(rén)們信息的(de)時(shí)代，正在(zài)經曆着由以(yǐ)用戶爲(wéi / wèi)導向轉而(ér)以(yǐ)搜索引擎爲(wéi / wèi)導向的(de)新的(de)設計理念。随着企業網站數量的(de)不(bù)斷增加和(hé / huò)搜索引擎的(de)普及，網站被搜索引擎收錄并獲得較好的(de)排名，并吸引更多的(de)用戶訪問，是(shì)衆多企業網站所追求的(de)目标。

Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.

搜索引擎優化是(shì)針對網站健康度提出(chū)的(de)一(yī / yì ／yí)項技術，主要(yào / yāo)目标是(shì)提高網站的(de)可見度，通過對網站結構、功能、内容、鏈接等關鍵因素的(de)合理優化，使企業網站達到(dào)最優化的(de)布局。

Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optimal layout.

本文發布于(yú)湖北衆廣網絡企業網站建設服務商/