網絡營銷推廣

和(hé / huò)一(yī / yì ／yí)般企業網站相比，營銷型網站建設有着明顯的(de)不(bù)同，例如良好的(de)搜索引擎表現、良好的(de)用戶體驗，這(zhè)也(yě)決定了(le／liǎo)營銷型網站建設的(de)與衆不(bù)同。簡而(ér)言之(zhī)，營銷型 網站并不(bù)是(shì)藝術品，此類網站一(yī / yì ／yí)定要(yào / yāo)設計的(de)清晰明了(le／liǎo)，從而(ér)方便用戶浏覽。一(yī / yì ／yí)個(gè)優秀的(de)營銷型網站能夠很好地(dì / de)将訪客轉化爲(wéi / wèi)企業的(de)客戶。營銷型網站在(zài)上(shàng)線運營後， 對網站的(de)維護與運營方面也(yě)提出(chū)了(le／liǎo)一(yī / yì ／yí)定的(de)要(yào / yāo)求。

Compared with the general enterprise website, marketing type site is significantly different, such as search engine performance, good user experience, which also determines the out of the ordinary marketing type website construction. In short, marketing type site is not art, clear such sites must be designed, which is convenient for users to browse. A good marketing type site can well visitors into customers. Marketing type site in the on-line operation, maintenance and operation of the site also put forward certain requirements.

1. 網站内容的(de)更新

The content of the web site update

在(zài)當下信息大(dà)爆炸的(de)時(shí)代，互聯網用戶在(zài)浏覽企 業網站時(shí)，最爲(wéi / wèi)關心的(de)問題就(jiù)是(shì)網站中是(shì)否有需要(yào / yāo)的(de)信息、信息的(de)可靠性以(yǐ)及時(shí)效性。一(yī / yì ／yí)個(gè)營銷型網站在(zài)建成上(shàng)線以(yǐ)後，爲(wéi / wèi)了(le／liǎo)盡可能發揮營銷型網站的(de)作用，并讓更 多的(de)訪客轉化爲(wéi / wèi)客戶，一(yī / yì ／yí)個(gè)必不(bù)可少的(de)要(yào / yāo)求就(jiù)是(shì)及時(shí)更新網站内容。因此，就(jiù)需要(yào / yāo)研究和(hé / huò)跟蹤行業的(de)最新動态，并在(zài)網站中及時(shí)發布企業最新的(de)産品、價格以(yǐ)及服務 等信息，從而(ér)保持網站中的(de)信息都是(shì)最新消息。

In the current era of information explosion, Internet users in the browse enterprise web site, the most concern is the site whether there is a need for information, the reliability and timeliness of information. A marketing type site built in the on-line, as far as possible in order to play the role of marketing type website, and let more visitors into customers, an essential requirement is to update the content of the website. Therefore, we need to study the latest developments and tracking industry, and at sites in the timely release of the latest enterprise product, price and service information, so as to maintain the website information is the latest news.

2. 維護網站安全

Maintenance of website security

營銷型網站的(de)對外開放性，不(bù)僅給企業發布商務信 息提供了(le／liǎo)便利，也(yě)便于(yú)客戶在(zài)網站中選購所需要(yào / yāo)的(de)商品。但是(shì)營銷型網站的(de)這(zhè)個(gè)特性也(yě)給網站的(de)安全帶來(lái)了(le／liǎo)潛在(zài)威脅。因此網站後期維護不(bù)可或缺的(de)一(yī / yì ／yí)部分工作就(jiù)是(shì) 保證網站的(de)安全運營。從網站的(de)安全角度考慮，需要(yào / yāo)保證網站業務系統的(de)正常運行，同時(shí)還需要(yào / yāo)确保企業商務信息不(bù)被洩露。此外，網站的(de)維護管理人(rén)員還需要(yào / yāo)不(bù)斷 發掘網站的(de)薄弱環節和(hé / huò)安全漏洞，并及時(shí)進行修複和(hé / huò)改進。

The opening of the marketing type site, not only to the enterprise business information provides a convenient, but also facilitate customers in the web site to buy needed goods. But the characteristics of marketing type website to the website security poses a potential threat to. So the website maintenance is a necessary part of the job is to ensure the safe operation of the site. From a security point of view the website, need to ensure the normal operation of the website service system, but also need to ensure that the business information is not leaked. In addition, the maintenance of the website managers also need to continuously explore the site's weakness and vulnerability, and timely repair and improvement.

3. 分析網站訪問量數據

Analysis of site traffic data

網站成功上(shàng)線後，網站訪問量的(de) 高低直接關系到(dào)了(le／liǎo)網站的(de)運營與生存。一(yī / yì ／yí)個(gè)網站訪問次數的(de)多少直接體現了(le／liǎo)網站受用戶歡迎程度以(yǐ)及發展前景的(de)強弱。對于(yú)營銷型網站而(ér)言，訪問量的(de)統計也(yě)是(shì)網站 維護的(de)重要(yào / yāo)部分。通過對訪問量數據的(de)分析，可以(yǐ)了(le／liǎo)解網站的(de)優勢與不(bù)足，從而(ér)有針對性的(de)對網站進行相應的(de)更改。訪問數據的(de)分析還能有利于(yú)選擇更合适的(de)網站宣 傳推廣手段。

The success of the website online, the website visit quantity is directly related to the operation and survival website. How much of a website access times directly reflects the website popularity by users and the development prospects of strength. For the marketing type site, an important part of traffic statistics and website maintenance. Through the analysis of traffic data, can understand the website advantage and shortcomings, which are targeted by the corresponding changes to the site. Analysis can also access data to choose a more suitable site promotion means.

4. 用戶信息的(de)收集與及時(shí)反饋

The collection of information and timely feedback to the user

從某種程度上(shàng)來(lái)說(shuō)，營銷型網站是(shì)一(yī / yì ／yí)個(gè)動态網站，具有很強的(de)交互性。 很多營銷型網站都會設置專門的(de)留言簿、電子(zǐ)郵件列表等信息發布和(hé / huò)存放系統，從而(ér)提供了(le／liǎo)一(yī / yì ／yí)個(gè)與用戶交流溝通的(de)平台。這(zhè)些平台可以(yǐ)用來(lái)收集網站訪客提出(chū)的(de)意見 或建議，并了(le／liǎo)解用戶的(de)需求。在(zài)網站的(de)日常維護中，需要(yào / yāo)對平台上(shàng)用戶的(de)各種反饋信息進行及時(shí)的(de)處理，并保證用戶能夠在(zài)最短的(de)時(shí)間内得到(dào)滿意的(de)答複。由于(yú)留言 訪客往往可以(yǐ)成爲(wéi / wèi)網站潛在(zài)的(de)客戶群，因此在(zài)給予必要(yào / yāo)的(de)重視後，就(jiù)能夠不(bù)斷擴展網站的(de)客戶群。

To some extent, marketing type site is a dynamic website, has the very strong interaction. A lot of marketing type website will set the message board, email list the information release and storage system, which provides a communication platform to communicate with users. The platform can be used to collect web site visitors comments or suggestions, and understand the needs of users. In the daily maintenance of the website, need all kinds of platform user feedback information in time, and ensure that the user can be satisfied with the reply in the shortest period of time. Because the message visitors can often become the site of potential customers, so to give the necessary attention, will be able to expand the site's customer base.