網站seo優化

新手建站的(de)時(shí)候，看中的(de)不(bù)是(shì)網站優化，認爲(wéi / wèi)隻要(yào / yāo)網站上(shàng)線就(jiù)可以(yǐ)了(le／liǎo)，甚至有些必要(yào / yāo)的(de)準備工作都沒弄好，就(jiù)急急忙忙上(shàng)線，而(ér)且上(shàng)線了(le／liǎo)，還在(zài)修改網頁的(de)布局和(hé / huò)配色設計，修改标題和(hé / huò)内容描述，那些新手不(bù)看重seo網站優化的(de)最主要(yào / yāo)表現是(shì)網站急急忙忙上(shàng)線後，那天看網頁布局不(bù)好，配色不(bù)好，就(jiù)每天改一(yī / yì ／yí)點，每隔一(yī / yì ／yí)段時(shí)間就(jiù)修改一(yī / yì ／yí)下樣式表，這(zhè)是(shì)新手常做的(de)事，這(zhè)也(yě)是(shì)新手網站優化的(de)大(dà)忌。

When the new site, and not the website optimization, as long as the website online, and even some necessary preparations are not ready, we rush on-line, but also on the line, still modify the webpage layout and color design, modify the title and description, the main performance of novice don't focus on the SEO website optimization is site rush on-line, the day see webpage layout is not good, color is not good, every day to change a bit, every time you change the style sheet, it is the novice often do, this is also a novice website optimization of the taboo.

下面講一(yī / yì ／yí)下新手建站不(bù)可忽略的(de)網站seo優化必備知識。

The following comment website SEO optimization must have knowledge of the new site can not be ignored.

1.網站模闆問題。

Website template.

網站上(shàng)線前，一(yī / yì ／yí)定要(yào / yāo)先将網站建設模闆設計後，各種網頁細節問題，也(yě)要(yào / yāo)在(zài)本地(dì / de)測試中弄好，不(bù)要(yào / yāo)上(shàng)線後還修改網頁樣式，這(zhè)是(shì)新手最喜歡做的(de)事，當然如果你對網頁設計不(bù)是(shì)很熟悉，用的(de)是(shì)别人(rén)的(de)模闆，這(zhè)時(shí)你隻要(yào / yāo)注意一(yī / yì ／yí)些細節問題就(jiù)好了(le／liǎo)，畢竟網站是(shì)以(yǐ)内容爲(wéi / wèi)皇的(de)，當然不(bù)是(shì)說(shuō)不(bù)重視網站模闆，一(yī / yì ／yí)個(gè)好的(de)模闆可能會帶來(lái)好用戶體驗，對留住用戶，網站回頭率的(de)提高有很大(dà)的(de)幫助。所以(yǐ)能夠設計好的(de)優秀的(de)模闆，當然很重要(yào / yāo)，如果不(bù)能那麽就(jiù)以(yǐ)内容爲(wéi / wèi)主。

Before the line on the website, must first be website template design and construction, various webpage details, also should do well in the local test, don't also modify webpage style, this is new to most like to do, of course, if you're on the webpage design is not very familiar with, is not the template, then you as long as you pay attention to some details to be good, after all, site is the content for the emperor, of course is not to say do not attach importance to the site template, a template may bring good user experience, to keep users, are of great help to improve the site back rate. So to design a good template, of course is very important, if not then content.

2.網站标題問題。

Website title.

新手網站上(shàng)線後，喜歡頻繁的(de)修改網站标題和(hé / huò)描述，這(zhè)個(gè)也(yě)是(shì)百度對新站收錄慢的(de)主要(yào / yāo)原因。所以(yǐ)在(zài)上(shàng)線前，一(yī / yì ／yí)定要(yào / yāo)給自己的(de)網站一(yī / yì ／yí)個(gè)很好的(de)定位，要(yào / yāo)确定好自己網站的(de)标題，經過研究，對于(yú)網站标題，如果你能想出(chū)一(yī / yì ／yí)個(gè)新穎的(de)詞彙，那麽百度蜘蛛會過多的(de)關注你，會給你更快的(de)收錄，當然新穎不(bù)是(shì)說(shuō)生僻，不(bù)要(yào / yāo)搞些生僻難懂的(de)詞彙，自己都覺得不(bù)好看，記住一(yī / yì ／yí)點，網站優化是(shì)爲(wéi / wèi)了(le／liǎo)給用戶體驗的(de)，不(bù)是(shì)爲(wéi / wèi)了(le／liǎo)讨好搜索引擎的(de)，即使你對搜索引擎友好但是(shì)你的(de)用戶體驗不(bù)佳（這(zhè)裏主要(yào / yāo)指用戶的(de)pv量和(hé / huò)停留時(shí)間）排名遲早是(shì)要(yào / yāo)掉的(de)，所以(yǐ)在(zài)以(yǐ)用戶體驗爲(wéi / wèi)主的(de)前提下，盡量想個(gè)好點的(de)标題，可以(yǐ)自己用百度指數查一(yī / yì ／yí)下，标題最好要(yào / yāo)是(shì)一(yī / yì ／yí)句通順的(de)話，這(zhè)樣用戶也(yě)能記住，對搜索引擎也(yě)好，比如設計前線素材網的(de)标題。

New sites online, like change site title and description of frequent, this also is the main reason of Baidu included slow to railway station. So in online before, be sure to give your website a good location, to determine your site title, after the study, for the site title, if you can come up with a novel vocabulary, then Baidu spider will pay more attention to you, will give you a faster included, of course, the novel is not to say that rare, not doing understand words, feel not good, remember one thing, site optimization is to give the user experience, not to please search engine, even if you search engine friendly but your poor user experience (here mainly refers to the amount of PV users and residence time) ranking will be out, so the user experience as the premise, try to think of a better title, can use Baidu Index check, best if a way to smooth, so that the user can remember, the search engine or, such as design line material net title.

3.内鏈建設問題。

Within the chain construction.

網站内鏈建設，如果你的(de)網站頁面的(de)内鏈很少，那對于(yú)新站來(lái)說(shuō)是(shì)很難快速收錄的(de)，因爲(wéi / wèi)内鏈少說(shuō)明你的(de)營銷型網站建設内容少，内容少那麽用戶體驗肯定就(jiù)很差，用戶體驗差，那麽百度蜘蛛就(jiù)可能認爲(wéi / wèi)你的(de)網站是(shì)垃圾網站，遲遲不(bù)給收錄，或者說(shuō)隻是(shì)象征性的(de)收錄首頁，所以(yǐ)内鏈建設還是(shì)和(hé / huò)用戶體驗有關，這(zhè)裏知道(dào)用戶體驗的(de)重要(yào / yāo)性了(le／liǎo)吧！

Construction sites within the chain within the chain, if your site is very few, it is difficult to quickly included for new sites for, because the chain less explain the construction of marketing your website content is less, less so the user experience must be very poor, poor user experience, then Baidu spider might think that your site is landfill site, has not included, or symbolic included the home page, so the construction of the chain or and user experience, here know the importance of user experience!

4.廣告問題。

Advertising.

新站上(shàng)線就(jiù)放廣告，這(zhè)個(gè)是(shì)不(bù)利于(yú)網站優化的(de)，會降低搜索引擎的(de)友好度的(de)，所以(yǐ)對于(yú)新站，盡量不(bù)要(yào / yāo)放廣告，在(zài)已經布局好的(de)廣告位上(shàng)放一(yī / yì ／yí)些圖片，使網站整體看上(shàng)去好看一(yī / yì ／yí)點，特别是(shì)彈窗廣告，如果你是(shì)新站，一(yī / yì ／yí)上(shàng)線就(jiù)放彈窗廣告，那麽基本上(shàng)你的(de)網站就(jiù)被搜索引擎判死刑了(le／liǎo)，因爲(wéi / wèi)百度新算法，石榴算法是(shì)專門針對彈窗廣告的(de)，當然新站一(yī / yì ／yí)般來(lái)說(shuō)流量肯定不(bù)大(dà)，如果你放彈窗廣告來(lái)盈利，隻要(yào / yāo)兩種可能，一(yī / yì ／yí)種是(shì)你有很好的(de)正當流量來(lái)源，一(yī / yì ／yí)種是(shì)你準備刷流量，這(zhè)兩種對網站的(de)長遠發展都是(shì)不(bù)好的(de)，所以(yǐ)想長遠發展的(de)，就(jiù)好不(bù)要(yào / yāo)走此捷徑。

The new line will put advertising, this is not conducive to the website optimization, will reduce the search engine friendly degrees, so for new sites, try not to put advertising, put some pictures on the already layout good advertising position, make whole site look nicer, especially the window advertising, if you are a new sites, a on line on the pop-up ads, so basically you website is search engine sentenced to death, because the new algorithm Baidu, pomegranate algorithm is designed for pop-up ads, of course, the general flow is not sure, if you put the pop-up ads to profit, as long as the two possibilities, one is you have a legitimate source of traffic is very well, one is you ready to brush flow, these two kinds of long-term development of the site are not good, so I want to long-term development, we should not make the cut.

5.内容采集問題。

Content acquisition problem.

新站上(shàng)線後就(jiù)開始采集文章，這(zhè)對于(yú)百度來(lái)說(shuō)，此類網站就(jiù)是(shì)垃圾網站，根本不(bù)會收錄，即使收錄了(le／liǎo)一(yī / yì ／yí)段時(shí)間後也(yě)會被k，我想你肯定會說(shuō)，我僞原創啊，我曾今看過一(yī / yì ／yí)個(gè)網站，網站内容全部幾乎是(shì)采集的(de)，但是(shì)他(tā)的(de)排名很好，那他(tā)是(shì)怎麽做到(dào)啊，我研究了(le／liǎo)一(yī / yì ／yí)下他(tā)采集的(de)文章，基本上(shàng)沒有可讀性，但是(shì)就(jiù)是(shì)排名好，經過一(yī / yì ／yí)番查找，最後發現他(tā)采集的(de)文章裏放了(le／liǎo)一(yī / yì ／yí)些不(bù)相幹的(de)内容，将這(zhè)些内容的(de)字體顔色和(hé / huò)文章的(de)背景顔色搞成一(yī / yì ／yí)樣的(de)白色，這(zhè)樣用戶浏覽文章的(de)時(shí)候就(jiù)看不(bù)到(dào)了(le／liǎo)，也(yě)不(bù)影響用戶體驗，又能很好的(de)排名。

New sites began to collect articles online, for Baidu, such sites is garbage sites, not included, even if included after a period of time will be K, I am sure you will say, I pseudo original ah, I once saw a website, website content is almost acquisition, but his ranking is good, that he is the how to do ah, I studied his collection of articles, no readability basically, but is the ranking is good, after a search, finally found his collection article put some irrelevant content, the content of the font color and background of the article color to be the same white, so that users browse the time not see, do not affect user experience, but also a very good ranking.

我想大(dà)多數人(rén)會認爲(wéi / wèi)這(zhè)是(shì)一(yī / yì ／yí)個(gè)很好的(de)方法，确實我觀察了(le／liǎo)這(zhè)個(gè)網站很長的(de)時(shí)間，排名都沒有掉，而(ér)且還在(zài)逐步上(shàng)升，但是(shì)有一(yī / yì ／yí)點就(jiù)是(shì)這(zhè)個(gè)網站的(de)pv很低，幾乎和(hé / huò)IP一(yī / yì ／yí)樣，這(zhè)說(shuō)明什麽呢，他(tā)做網站是(shì)爲(wéi / wèi)了(le／liǎo)迎合搜索引擎的(de)口味，而(ér)不(bù)是(shì)注重用戶體驗，而(ér)且事實表明網站的(de)用戶體驗很差，我相信此類網站是(shì)走不(bù)遠的(de)，用戶很容易流失。這(zhè)裏還是(shì)說(shuō)到(dào)了(le／liǎo)用戶體驗，可想而(ér)知一(yī / yì ／yí)切都是(shì)圍繞用戶體驗轉的(de)。

I think most people would think that this is a very good method, I observed this site for a long time, ranking has not dropped, but also gradually increased, but the point is that this site PV is very low, almost like the IP, what does this mean, he is doing a website in order to cater to search engine taste, rather than focus on user experience, but also the fact that the user experience of the website is very poor, I believe this kind of website is not far away, the user is very easy to loss. Here is that the user experience, one can imagine everything revolves around the user experience.

6.主機空間問題。

Host space problems.

沒有一(yī / yì ／yí)個(gè)穩定的(de)空間很難做好百度排名，很多新手站長，在(zài)買空間時(shí)考慮最多的(de)是(shì)價格問題，希望便宜而(ér)且空間又大(dà)，我相信便宜沒好貨的(de)道(dào)理，不(bù)要(yào / yāo)貪圖小便宜，不(bù)然真會讓你後悔莫及的(de)，我見過幾個(gè)網站本來(lái)排名很好的(de)，權重也(yě)高，但是(shì)因爲(wéi / wèi)空間問題，一(yī / yì ／yí)段時(shí)間打不(bù)開了(le／liǎo)，最好被百度降權了(le／liǎo)，雖然最後随着空間的(de)穩定，權重還是(shì)恢複了(le／liǎo)，但是(shì)對于(yú)新站來(lái)說(shuō)會降低搜索引擎的(de)友好度的(de)。所以(yǐ)空間的(de)選擇很重要(yào / yāo)，一(yī / yì ／yí)定不(bù)要(yào / yāo)貪圖小便宜。

Without a stable space is very difficult to do Baidu ranking, many novice webmaster, buy space when the price is considered the most problems, want cheap and space is large, I believe that no good cheap goods truth, don't covet petty gain, otherwise it will make you too late to regret, I have seen some sites have very good ranking, weight is high, but because of space issues, for a period of time not open, is best Baidu down the right, although in the end with the stability of the space, weight or restored, but for new sites will reduce the search engine friendly degree. So the choice of space is very important, must not covet petty gain.

7.關于(yú)301重定向問題。

About 301 redirection problem.

一(yī / yì ／yí)般情況下，域名分爲(wéi / wèi)主域名和(hé / huò)二級域名，例如xxx.com和(hé / huò)前者是(shì)主域名，後者是(shì)二級域名，根據習慣，有的(de)人(rén)喜歡不(bù)帶www的(de)，而(ér)有的(de)人(rén)喜歡帶www的(de)，因此爲(wéi / wèi)了(le／liǎo)不(bù)使權重分散和(hé / huò)品牌的(de)打造，就(jiù)需要(yào / yāo)301重定向了(le／liǎo)，這(zhè)裏就(jiù)不(bù)講述具體的(de)方法了(le／liǎo)，對于(yú)新手，切記一(yī / yì ／yí)定要(yào / yāo)在(zài)上(shàng)線後立即做好301重定向，不(bù)要(yào / yāo)等你的(de)網站有了(le／liǎo)就(jiù)好的(de)排名後在(zài)做301重定向，這(zhè)樣會導緻你的(de)網站排名會停止上(shàng)升，重要(yào / yāo)的(de)是(shì)一(yī / yì ／yí)定要(yào / yāo)選好你要(yào / yāo)用的(de)域名，不(bù)要(yào / yāo)反複重定向。

In general, the domain is divided into the main domain and the two domain names, such as xxx.com and the former is the domain name, which is the two level domain, according to custom, some people love without WWW, and some people like WWW, so in order to make do not make weight dispersion and brand, you need 301 redirect, you not here on specific methods, for the novice, be sure to immediately make a 301 redirect in on-line, so you do not have a good website ranking in the do 301 redirection, this will lead to your website ranking will stop rising, it is important to select you want to use the domain name, do not repeatedly redirection.

我曾見過一(yī / yì ／yí)個(gè)網站，本來(lái)排名很高的(de)，權重大(dà)約爲(wéi / wèi)3左右，但是(shì)一(yī / yì ／yí)次看他(tā)做了(le／liǎo)301重定向，以(yǐ)前沒做過，将帶www的(de)指向了(le／liǎo)不(bù)帶www的(de)，但是(shì)過來(lái)幾天他(tā)又将不(bù)帶www的(de)指向了(le／liǎo)帶www的(de)，過了(le／liǎo)幾天他(tā)的(de)網站被降權了(le／liǎo)，權重直接降爲(wéi / wèi)0，至今4個(gè)多月還沒有恢複，雖然收錄很多，但是(shì)權重排名很低，雖然權重遲早會恢複的(de)，但是(shì)時(shí)間會很長的(de)，畢竟草根站長是(shì)等不(bù)起的(de)，所以(yǐ)301重定向需謹慎，小心操作。

I have seen a site, was ranked very high, the weight is about 3, but once see him do a 301 redirect, haven't been done before, will take www direction without WWW, but after a few days he would not bring the WWW to the WWW, the a few days on his web site is down right, the weight is directly reduced to 0, has more than 4 months has not recovered, although included many, but the weight of ranking is low, even though the weight will recover sooner or later, but time will be very long, after all grassroots webmaster is not afford, so a 301 redirect the need to be cautious, careful operation.

最後，提醒大(dà)家要(yào / yāo)養成定期檢查301重定向是(shì)否還有效，特别是(shì)主機升級後，本站曾經出(chū)現過這(zhè)種問題，主機升級後，301重定向盡然掉了(le／liǎo)，還好本站是(shì)新站，不(bù)用過于(yú)擔心。

Finally, to remind you to develop a regular check 301 redirect is still valid, especially the host after the upgrade, the station has appeared this kind of problem, the host after the upgrade, 301 redirect all away, but the station is new sites, do not worry too much.

8.關于(yú)網站url搜索引擎的(de)提交問題。

On site URL search engine submission of problem.

對于(yú)新站，url的(de)提交很重要(yào / yāo)，什麽時(shí)候提交，提交多少次，這(zhè)個(gè)也(yě)比較重要(yào / yāo)，個(gè)人(rén)認爲(wéi / wèi)，在(zài)新站上(shàng)線一(yī / yì ／yí)段時(shí)間，在(zài)你的(de)網站内容更新有規律的(de)情況下，在(zài)提交url，不(bù)要(yào / yāo)在(zài)你的(de)網站更新沒有規律的(de)時(shí)候提交，當蜘蛛來(lái)的(de)時(shí)候你的(de)網站沒有内容，會降低搜索引擎友好度的(de)。更新文章最好要(yào / yāo)養成規律，然後再提交url，最後新手要(yào / yāo)養成看網站日志的(de)習慣，分析百度蜘蛛的(de)IP段和(hé / huò)爬取網站的(de)次數和(hé / huò)規律，對網站優化有很大(dà)的(de)幫助。

For new sites, URL is important to submit, when submitted, submit many times, this is more important, personal think, on-line for a period of time in the new sites, in your website content update law, the submission of URL, do not update when there is no law to submit your site, when spiders your website does not have content, will reduce the search engine friendliness. Updated best article to develop rules, and then submitted to URL, finally the novice to form the habit of Web log, IP segment analysis Baidu spider crawling frequency and regularity and take website, has the very big help to the website optimization.

總結：這(zhè)就(jiù)是(shì)新手建站seo要(yào / yāo)考慮的(de)一(yī / yì ／yí)些重要(yào / yāo)的(de)問題，考慮到(dào)這(zhè)些會讓你的(de)網站建設少走些彎路，快速收錄和(hé / huò)獲取排名。

Summary: This is the new site SEO to some important issues to consider, taking into account that will make your web site to little take some detour, fast included and ranking.