網絡營銷推廣

“營銷型網站建設是(shì)對網站的(de)發展，整合了(le／liǎo)各種網絡營銷理念和(hé / huò)網站運營管理方法，不(bù)僅注重網站建設的(de)專業性，更加注重網站運營管理的(de)整個(gè)過程，是(shì)企業網站建設與運營維護一(yī / yì ／yí)體化的(de)全程網絡營銷模式。” 我們從以(yǐ)下幾方面來(lái)理解營銷型企業網站。

"Marketing type website construction is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance integration in the whole process of the network marketing mode." We from the following aspects to understand the marketing type enterprise website.

什麽是(shì)營銷型網站

What is the marketing website

營銷型網站是(shì)最近一(yī / yì ／yí)兩年才新出(chū)來(lái)的(de)名詞，目前在(zài)行業内還沒有一(yī / yì ／yí)個(gè)标準的(de)定義。結合企赢網絡營銷策劃服務團隊的(de)實戰經驗，我們認爲(wéi / wèi)營銷型網站是(shì)指以(yǐ)現代網絡營銷理念爲(wéi / wèi)核心，基于(yú)企業營銷目标進行站點規劃，具有良好搜索引擎表現和(hé / huò)用戶體驗、完備的(de)效果評估體系，能夠有效利用多種手段獲得商業機會，提高産品銷售業績和(hé / huò)品牌知名度的(de)企業網站。

Marketing type site is a noun in recently one or two years out of the new definition, the current in the industry is not a standard. Combined with practical experience of enterprises win network marketing service team, we believe that the marketing type site refers to the modern network marketing idea as the core, based on the enterprise marketing target to site planning, evaluation system of search engine has good performance and user experience, perfect effect, can effectively use various means to obtain commercial opportunities, improve product sales and brand awareness of enterprise website.

營銷型網站概念的(de)提出(chū)，打破了(le／liǎo)企業對于(yú)網站建設的(de)傳統認識。事實證明，傳統觀念中的(de)網站FLASH形象首頁、大(dà)篇幅企業新聞報道(dào)、領導人(rén)風采展示、産品介紹不(bù)詳等現象，均使得企業網站營銷職能難以(yǐ)很好地(dì / de)發揮出(chū)來(lái)。構建營銷型網站，就(jiù)是(shì)要(yào / yāo)明确網站的(de)營銷職能，以(yǐ)網絡營銷爲(wéi / wèi)核心目标來(lái)進行網站建設。

Put forward the concept of marketing type site, breaking the traditional understanding of enterprise website construction. In fact, the traditional concept of the website home page, FLASH image of large space business news reports, leader style show, product introduction is not known phenomenon, make enterprise website marketing functions difficult to play well. Construction of marketing type site, is to clear the site marketing, network marketing is the core of the target to the construction site.

營銷型網站是(shì)爲(wéi / wèi)了(le／liǎo)滿足企業網絡營銷，包括以(yǐ)客戶服務爲(wéi / wèi)主的(de)網站營銷，以(yǐ)銷售爲(wéi / wèi)主的(de)網站營銷，和(hé / huò)以(yǐ)國(guó)際市場開發爲(wéi / wèi)主動網站營銷。 營銷型網站實質就(jiù)是(shì)抓住每一(yī / yì ／yí)個(gè)細節，向網站要(yào / yāo)效益。

Marketing type site is in order to meet the needs of enterprise network marketing, including customer service oriented web site marketing, sales oriented website marketing, and international market development for the active web marketing. Marketing type site is seizing every detail, to the site to benefit.

“營銷型網站是(shì)對網站的(de)發展，整合了(le／liǎo)各種網絡營銷理念和(hé / huò)網站運營管理方法，不(bù)僅注重網站建設的(de)專業性，更加注重網站運營管理的(de)整個(gè)過程，是(shì)企業網站建設與運營維護一(yī / yì ／yí)體化的(de)全程網絡營銷模式。” 我們從以(yǐ)下幾方面來(lái)理解營銷型企業網站。

"Marketing type site is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance of the whole network marketing model integration." We from the following aspects to understand the marketing type enterprise website.

如何構建營銷型網站

How to build a marketing type website

通過将SEO概念融入網站網站的(de)程序設計，域名選擇功能規劃等方面。交給客戶一(yī / yì ／yí)個(gè)帶有搜索引擎優化元素，符合搜索引擎規範的(de)網站。

The program design of SEO concepts into the web site, domain name selection function planning etc.. To the customer with a search engine optimization elements, in line with the search engine for web site.

省略花哨的(de)、無意義網頁，營銷網站的(de)每一(yī / yì ／yí)個(gè)頁面都将會在(zài)産品銷售過程中發揮作用。

Omission of fancy, meaningless webpage, every page marketing website will play a role in the process of product sales.

把焦點放在(zài)網站的(de)使用性、信息結構和(hé / huò)最好的(de)優化行徑。讓浏覽者可以(yǐ)快速查找産品，聯系方式，來(lái)電咨詢。

Focus on the website usability, information structure and the best optimization. Let your visitors can quickly find the products, contact information, call the advisory.

産品文案的(de)重構将試圖爲(wéi / wèi)您與您的(de)客戶之(zhī)間建立起一(yī / yì ／yí)座橋梁，通過合适的(de)文字條理去建立客戶對企業與産品的(de)信任。供明晰的(de)結構、誘餌性産品介紹與全新的(de)WEB2.0技術，以(yǐ)觸發潛在(zài)客戶購買動作爲(wéi / wèi)目的(de)的(de)網站建設方式。

Reconstruction of product copy will try to help you with your customers to build a bridge, through the appropriate word order to establish the customer to the enterprise and the product of trust. For the clear structure, bait products introduction and new WEB2.0 technology, to trigger the potential customers to purchase action for the purpose of the website construction.

如果網站設計的(de)非常符合搜索引擎優化，那麽不(bù)用花一(yī / yì ／yí)分錢就(jiù)可以(yǐ)在(zài)Google、百度、Yahoo等搜索引擎中獲得較好的(de)排名，從而(ér)讓搜索引擎源源不(bù)斷的(de)給你帶來(lái)客戶。

If the website design very accord with search engine optimization, then do not have to spend a penny can get good rankings in Google, Baidu, Yahoo and other search engines, so that the search engine everfount bring you customers.

網站設計是(shì)否人(rén)性化，直接影響着你的(de)潛在(zài)客戶能否在(zài)最短的(de)時(shí)間内了(le／liǎo)解你，信任你，并且能夠快速轉化成你的(de)客戶。要(yào / yāo)讓網站設計的(de)人(rén)性化，就(jiù)需要(yào / yāo)在(zài)網站的(de)結構、業務介紹流程、産品的(de)描述文案、排版設計，網頁技術采用等方面進行專業的(de)策劃。

Web site design is humanized, directly affects your potential customers can understand you, in the shortest possible time to trust you, and be able to quickly into your customers. To make humanized web design, we need in the website structure, business process, product description text, layout design, webpage technology adoption and other aspects of the professional planning.

在(zài)線網絡客服系統、 潛在(zài)客戶跟蹤系統等輔助手段進一(yī / yì ／yí)步提升效益。

Online customer service system, potential customers tracking system and other auxiliary means to further enhance efficiency.

影響營銷型網站成敗的(de)因素主要(yào / yāo)有三項：

Factors affecting the success or failure of the marketing type website there are three:

一(yī / yì ／yí)、營銷型網站成敗的(de)決定性因素是(shì)堅持不(bù)懈；

The decisive factor of success or failure is unremittingly marketing website;

二、關鍵性因素是(shì)領導對自己的(de)網站建設的(de)認識及重視程度；

The key factor is the leadership awareness and attention to your own website construction;

三、網站建設服務提供商的(de)技能及專業水平。營銷型網站是(shì)指以(yǐ)現代網絡營銷理念爲(wéi / wèi)核心,以(yǐ)搜索引擎良好表現、用戶良好體驗爲(wéi / wèi)标準,能夠更好地(dì / de)将訪客轉化爲(wéi / wèi)顧客的(de)企業網站.所有營銷型企業網站首先要(yào / yāo)符合SEO,搜索引擎優化排名是(shì)最重要(yào / yāo)的(de)網站推廣手段之(zhī)一(yī / yì ／yí),如果一(yī / yì ／yí)個(gè)企業網站沒有從SEO的(de)角度去設計,做好之(zhī)後，還需要(yào / yāo)花不(bù)少錢請專業的(de)SEO公司進行網站優化.網站不(bù)是(shì)藝術品，一(yī / yì ／yí)定要(yào / yāo)設計的(de)清晰明了(le／liǎo),方便用戶浏覽.網絡營銷是(shì)一(yī / yì ／yí)種技術和(hé / huò)營銷策略相集合的(de)營銷手段,所以(yǐ)采取合理的(de)網絡營銷工,可以(yǐ)很大(dà)程度的(de)提高潛在(zài)客戶的(de)轉化率。

Skills and level of professional website construction service provider. Marketing type site refers to the modern network marketing idea as the core, to the search engine performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet SEO, search engine optimization ranking is one of the most important site promotion means, if a enterprise website is not from the perspective of SEO to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse the network marketing is a collection of techniques and marketing strategies marketing means, so take the network marketing industry and reasonable, can greatly improve the conversion of potential customers.