網站seo優化

最近從事一(yī / yì ／yí)些優化的(de)SEOer都會發現一(yī / yì ／yí)個(gè)奇怪的(de)現象，很多企業網站建設的(de)個(gè)别關鍵詞都出(chū)現了(le／liǎo)大(dà)範圍的(de)波動，今天還在(zài)首頁或許明天就(jiù)掉到(dào)三、四頁之(zhī)後了(le／liǎo)。按照百度正常的(de)算法更新，網站關鍵詞排名不(bù)應該出(chū)現如此巨大(dà)的(de)變動，如果是(shì)網站遭受降權，那所有的(de)關鍵詞都應該受到(dào)影響呀。很多站長都在(zài)QQ論壇裏說(shuō)百度又不(bù)正常了(le／liǎo)，湖北衆廣網絡到(dào)不(bù)這(zhè)麽認爲(wéi / wèi)，看似沒有頭緒的(de)現象往往都有其存在(zài)的(de)依據，SEO網站優化隻有透過表面現象尋找到(dào)百度變化的(de)蹤迹，才能更好的(de)優化自己的(de)網站。

Recently in some optimization of the SEOer will find a strange phenomenon, many enterprise website construction of individual keywords appear larger fluctuation, today is the tomorrow off to three or four pages later. Baidu update according to the normal algorithm, web site keywords ranking should not be such a big change, if the site being down the right, then all of the keywords should be affected. Many webmaster in QQ forum said Baidu not normal, luxuries China to not think so, seems to have no clue phenomenon often has its basis, SEO website optimization only penetrate the surface, to find the changing tracks of Baidu, optimization can better your net station.

網站近期雖然沒有使用過什麽違規或者作弊的(de)優化手法，網站的(de)優化進度和(hé / huò)之(zhī)前進度一(yī / yì ／yí)樣，那是(shì)什麽原因導緻個(gè)别關鍵詞排名突然大(dà)範圍的(de)下降呢?仔細的(de)分析這(zhè)些網站的(de)内容，用戶點擊率和(hé / huò)停留時(shí)間就(jiù)會發現，這(zhè)些營銷型網站建設的(de)内容與關鍵詞的(de)匹配度較高，且内容較爲(wéi / wèi)豐富。但進一(yī / yì ／yí)步的(de)發現很多内容都是(shì)人(rén)雲亦雲的(de)說(shuō)，随便摘取一(yī / yì ／yí)個(gè)标題通過百度搜索，都可以(yǐ)得到(dào)很多與之(zhī)相關的(de)内容，雖然文章都是(shì)自己僞原創的(de)并沒有多少重複，但卻不(bù)能給用戶帶來(lái)多少有價值的(de)内容。在(zài)看用戶的(de)點擊率和(hé / huò)停留時(shí)間并不(bù)高，部分用戶匆匆點擊下就(jiù)離開導緻與之(zhī)關鍵詞相關的(de)頁面的(de)跳出(chū)率過高。而(ér)在(zài)查詢這(zhè)些關鍵詞的(de)外鏈，大(dà)都是(shì)僞原創他(tā)人(rén)的(de)文章，雖然也(yě)有一(yī / yì ／yí)些軟文投稿，但整體上(shàng)還是(shì)以(yǐ)僞原創爲(wéi / wèi)主。

Website without the use of any illegal or cheating optimization technique, optimizing the schedule and the site of the schedule as before, that is what caused the decline of individual keywords ranking suddenly wide? A careful analysis of the content of these sites, users click rate and residence time will find the matching degree, high content and keywords of these marketing website construction, and the content is more abundant. But further found that many are repeat word for word what others say that, just pick a title by Baidu search, can get a lot of related content, although this is false original not much repetition, but not give users much valuable content. Look at the user's click rate and residence time is not high, part of the user to click the left hurriedly to the words related to the page out rate is too high. But in the chain inquires the keywords, mostly false original others article, although there are some soft Wen contribute, but on the whole, or pseudo original.

聯想到(dào)百度近期剛剛推出(chū)的(de)星火計劃，随即百度綠蘿算法升級到(dào)2.0。我們知道(dào)百度星火計劃的(de)推出(chū)就(jiù)是(shì)爲(wéi / wèi)了(le／liǎo)保護網站的(de)原創内容，綠蘿算法2.0則是(shì)打擊垃圾外鏈，這(zhè)兩個(gè)算法的(de)組合更是(shì)從内容到(dào)外鏈對原創的(de)重視。湖北衆廣網絡的(de)網站個(gè)别關鍵詞排名出(chū)現如此巨大(dà)的(de)排名波動，個(gè)人(rén)認爲(wéi / wèi)是(shì)百度算法變革的(de)結果，按照之(zhī)前的(de)算法我的(de)網站排在(zài)百度首頁那是(shì)肯定無疑的(de)，随着百度對有價值原創的(de)重視，對用戶體驗的(de)關注，網站的(de)排名不(bù)僅僅和(hé / huò)文章的(de)内容、外鏈等有關，百度又增加了(le／liǎo)文章的(de)價值和(hé / huò)客戶的(de)喜愛程度等考核因素，雖然我的(de)網站在(zài)之(zhī)前百度的(de)考核中達到(dào)其要(yào / yāo)求，但在(zài)用戶體驗度和(hé / huò)文章的(de)價值傳遞等還有欠缺，從而(ér)在(zài)百度新算法下排名出(chū)現了(le／liǎo)下降。

Lenovo to Baidu recently launched the spark plan, upgrading Baidu green algorithm to 2. We know that the launch of Baidu spark plan is the original content in order to protect the site, green algorithm 2 is strike garbage outside the chain, the combination of these two algorithms is from the content to the chain to the original value. Luxuries Chinese Web site keywords ranking ranking individual fluctuations so huge, personally think that is the result of changes in Baidu algorithm, in accordance with the algorithm before my site row in the home page that is no doubt Baidu Baidu, along with the value of the original value, to the attention of the user experience, the site's ranking is not just about the content, such as the chain, baidu added assessment factors in the value and customer preference, although my site before Baidu assessment to meet the demand, but in the user experience and the value transfer, are lacking, thus ranking fell in the new algorithm under the baidu.

至于(yú)部分網站關鍵詞小幅度變化的(de)原因，湖北衆廣網絡也(yě)談談自己的(de)看法：

As to the reason for part of the site keywords small variation of luxuries, China also talk about his own views:

随着百度對文章質量和(hé / huò)用戶體驗的(de)重視，自然在(zài)排名時(shí)不(bù)能忽略了(le／liǎo)用戶的(de)感受了(le／liǎo)。百度通過對用戶行爲(wéi / wèi)的(de)檢測，可有清楚的(de)知道(dào)各個(gè)網站用戶的(de)訪問量、訪問時(shí)間、用戶的(de)忠誠度等數據，假如排在(zài)第一(yī / yì ／yí)位的(de)網站用戶點擊率和(hé / huò)停留時(shí)間還沒有第二位的(de)高，那麽百度自然就(jiù)認爲(wéi / wèi)第二位的(de)網站對用戶更有價值，從而(ér)把其提升在(zài)第一(yī / yì ／yí)位。由于(yú)每個(gè)網站的(de)點擊率和(hé / huò)用戶訪問時(shí)間都是(shì)不(bù)确定的(de)，難免出(chū)現多少不(bù)一(yī / yì ／yí)的(de)情況，自然造成百度排名的(de)不(bù)停微調了(le／liǎo)。當然，百度考核的(de)因素不(bù)僅僅是(shì)這(zhè)些，但在(zài)網站其他(tā)硬性條件都相差無幾的(de)情況下，用戶體驗也(yě)就(jiù)成爲(wéi / wèi)了(le／liǎo)排名的(de)有效依據了(le／liǎo)。

With the Baidu the quality and user experience attention, naturally in the rankings can not ignore the user experience. Baidu through the detection of user behavior, can know the data volume, various web user access time, user's loyalty, if the web site users click the first rate and residence time is not second bit high, then Baidu naturally think second sites for users to more value, thus the increase in the first place. Because each website click rate and user access time is uncertain, there will be many different natural cause, baidu ranking kept fine-tuning. Of course, baidu evaluation factors is not only these, but in the other site hard conditions are not much difference between case, user experience has become the effective basis for ranking.

因此，企業網站優化要(yào / yāo)想扼守關鍵詞排名，避免出(chū)現不(bù)必要(yào / yāo)的(de)波動，可要(yào / yāo)從一(yī / yì ／yí)下兩個(gè)方面着手：

Therefore, the enterprise website optimization to guard the keywords ranking, to avoid unnecessary volatility, can begin from the following two aspects:

一(yī / yì ／yí)、文章的(de)質量度

The quality of

百度在(zài)推出(chū)石榴算法時(shí)，就(jiù)明确了(le／liǎo)對垃圾網站頁面的(de)打擊，星火計劃的(de)推出(chū)更是(shì)着重保護有價值的(de)原創文章。企業與其千方百計的(de)尋找各種優化策略和(hé / huò)技巧，還不(bù)如迎合百度算法發展的(de)方向，重點在(zài)文章的(de)質量上(shàng)下功夫，抛棄以(yǐ)前的(de)轉載或者僞原創，努力在(zài)原創的(de)基礎上(shàng)提升網站的(de)質量。當然，網站内容的(de)質量不(bù)僅僅體現在(zài)内容的(de)豐富性、稀缺性、權威性等，更側重文章傳遞的(de)價值，帶給用戶的(de)幫助，隻有站長用戶的(de)立場爲(wéi / wèi)其創造有價值的(de)内容，自然百度也(yě)會對我們的(de)網站情有獨鍾。

Baidu in the launch of pomegranate algorithm, made clear the rubbish site hit, launched the spark plan is mainly to protect the value of the original article. Looking for a variety of optimization strategies and techniques of enterprises and make every attempt, rather than cater to Baidu algorithm development direction, the focus of efforts on the quality of the article, to abandon the previous reproduced or pseudo original, efforts to upgrade the quality of the site in the original basis. Of course, quality of website content is not only reflected in the content of the richness, rarity, authoritativeness, focuses more on the transfer of value, to help users, only Adsense users position to create valuable content for its, natural Baidu will also have a special liking to our website.

二、用戶體驗 (User Experience)

搜索引擎無論怎麽改革都離不(bù)開用戶的(de)支持，作爲(wéi / wèi)其生産的(de)基礎就(jiù)必須獲得用戶的(de)認可。網站要(yào / yāo)想在(zài)搜索引擎中獲得好的(de)排名，就(jiù)必須做好用戶體驗，隻有用戶信任我們的(de)網站才能增加搜索引擎的(de)友好度。提升用戶體驗的(de)渠道(dào)有多種，常見的(de)策略就(jiù)是(shì)提升用戶對網站的(de)點擊率、延長用戶的(de)停留時(shí)間、方面用戶快速尋找的(de)到(dào)需求的(de)内容、引導用戶積極的(de)參與其中、增加忠實用戶的(de)回訪率、減少或者杜絕頁面的(de)廣告和(hé / huò)彈窗等。

Support search engine no matter how reform cannot do without the user, is the basis of production must be authorized users. The site to get good rankings in search engines, it must make the user experience, only the user trust our site in order to increase the search engine friendly degrees. To enhance the user experience by many ways, a common strategy is to enhance the user on the site click rate, prolong the retention time, users quickly find to demand contents, guide users actively involved, more loyal users return rate, reduce or eliminate the page ads and popups etc..

有時(shí)爲(wéi / wèi)了(le／liǎo)增加網站關鍵詞排名的(de)穩定，可以(yǐ)适當建設一(yī / yì ／yí)些高質量的(de)外鏈，不(bù)僅可以(yǐ)起到(dào)增加網站流量，提升網站權重的(de)作用，更是(shì)對網站的(de)排名起到(dào)一(yī / yì ／yí)種投票的(de)作用。關鍵是(shì)我們在(zài)外鏈建設的(de)過程中，需要(yào / yāo)貫徹以(yǐ)質取勝，才能保證投票的(de)有效性。

Sometimes in order to increase the site keywords ranking is stable, can be appropriate to build some outside the chain of high quality, not only can rise to increase website traffic, improve website weight function, is a vote of the role of the site's ranking has. The key is that we in the chain construction process, need to carry out quality, to ensure the effectiveness of voting.