網絡營銷推廣

赢得用戶的(de)信任是(shì)一(yī / yì ／yí)個(gè)綜合的(de)過程，首當其沖的(de)就(jiù)是(shì)消除用戶的(de)疑慮，在(zài)營銷型網站建設實踐中更是(shì)如斯。恰是(shì)由于(yú)部門商業型企業深谙網絡營銷之(zhī)道(dào)，沒有工廠缺乏實力才更需要(yào / yāo)包裝更需要(yào / yāo)宣傳更需要(yào / yāo)網站。網站要(yào / yāo)想施展營銷效果，赢取用戶和(hé / huò)浏覽者的(de)信任是(shì)第一(yī / yì ／yí)步，而(ér)消除用戶疑慮則是(shì)取勝營銷型網站建設的(de)根本。相反的(de)，那些對銷售沒有匡助或者沒有積極作用的(de)網站，就(jiù)無緣于(yú)營銷型網站了(le／liǎo)。縱觀北京網站建設這(zhè)幾年的(de)發展，頁面設計越來(lái)越精細化、專業化是(shì)個(gè)趨勢。所以(yǐ)基于(yú)此，假如企業做網站定位于(yú)營銷是(shì)一(yī / yì ／yí)定要(yào / yāo)将網站主機開設在(zài)境内，而(ér)且當真完成ICP存案手續的(de)。缺乏更新的(de)網站，用戶看到(dào)的(de)是(shì)網站已經長時(shí)間沒有更新維護，想到(dào)的(de)卻是(shì)網站所有者對網站正視不(bù)夠或者治理混亂;另外一(yī / yì ／yí)個(gè)是(shì)網站内容缺少原創，大(dà)部門爲(wéi / wèi)複制抄襲而(ér)來(lái)，這(zhè)個(gè)在(zài)小微型公司網站上(shàng)表現的(de)尤爲(wéi / wèi)凸起。

Win the trust of users is a comprehensive process, be the first to bear the brunt of the user is to eliminate the doubts, the marketing type website construction practice is even more so. It is because the Department of commercial enterprises in network marketing way, no factories lack strength just need more packaging needs more publicity need website. The website wants to display the marketing effect, winning the users and visitors to the trust is the first step, and the elimination of user concerns is essential to win marketing type website construction. On the contrary, those sites on the sales did not help or no positive effect, no due to marketing type site. Development and construction in Beijing, the website of these a few years, page design more and more refined, specialization is a trend. So based on this, if the enterprise site located in marketing is certain to web host opened in the territory, and earnestly fulfill the ICP filing procedures. The lack of updates to the site, users see the site has long time no update, thinking it is the website owner on the face is not enough or site management disorder; another is the lack of original content, departments for copy to copy, this performance in small website is especially outstanding.

疑點一(yī / yì ／yí)：内容案牍多抄襲(Content copy multiple copy)

作爲(wéi / wèi)展示給用的(de)第一(yī / yì ／yí)印象，網站美術設計從來(lái)就(jiù)不(bù)是(shì)小事情。在(zài)确保網站不(bù)亂運行上(shàng)，一(yī / yì ／yí)個(gè)不(bù)容忽視的(de)現實是(shì)中國(guó)互聯互通的(de)環境，由于(yú)有些時(shí)候我們本地(dì / de)訪問網站的(de)時(shí)候速度很快，但是(shì)用戶訪問的(de)時(shí)候卻泛起了(le／liǎo)題目。所以(yǐ)筆者一(yī / yì ／yí)直持有一(yī / yì ／yí)個(gè)觀點，就(jiù)是(shì)網站建設完成隻是(shì)第一(yī / yì ／yí)步，網站的(de)後期維護運行保障更爲(wéi / wèi)重要(yào / yāo)。固然現在(zài)良多網絡公司都以(yǐ)營銷型網站建設爲(wéi / wèi)噱頭，吸引用戶留意以(yǐ)拓展市場。可惜的(de)是(shì)，依據上(shàng)海網站建設公司引航科技()的(de)觀察，良多公司并沒有善用互聯網資源，最最少在(zài)網絡營銷中因爲(wéi / wèi)不(bù)給力的(de)網站建設，已經輸在(zài)了(le／liǎo)起跑線上(shàng)。

As the first impression to the website, art design has never been a little things. In ensuring the site doesn't run, a reality that can not be ignored is Chinese interconnection environment, because sometimes we local access the site when the speed is very fast, but when the user access is on the topic. So the author holds a point of view, is the website construction completed only the first step, the website maintenance operation security is more important. Although at present a lot of network companies to marketing type website construction as a gimmick to attract users attention, to expand the market. Unfortunately, according to the Shanghai website construction company pilot technology () observation, many companies do not make use of Internet resources, at least in network marketing for the website construction suck, already lost at the starting line.

普通的(de)企業網站乃至個(gè)人(rén)博客或者一(yī / yì ／yí)些BBS論壇，由于(yú)其能給銷售帶來(lái)匡助，從這(zhè)個(gè)方面去理解，也(yě)是(shì)營銷型網站。假如是(shì)網站數據交換量和(hé / huò)訪問量比較大(dà)，除去進步網站主機的(de)本身機能外，在(zài)某些帶寬接入一(yī / yì ／yí)般的(de)節點運用CDN加速也(yě)是(shì)較好的(de)解決辦法。但其并沒有深入理解營銷型網站的(de)本質，一(yī / yì ／yí)個(gè)用戶看後就(jiù)疑慮重重的(de)網站，還談什麽營銷呢?

The general enterprise web site or blog or forum BBS, because it can bring help to the sales, to understand from this aspect, is also the marketing website. If a web site data exchange and access to large amount of progress, remove web host itself function, using the CDN node in the certain bandwidth access general acceleration is a better solution. But it is not essential to deeply understand the marketing type site, a user look after suspicious sites, but also to talk about marketing?

我們舉個(gè)例子(zǐ)，當用戶通過某個(gè)樞紐詞搜索後，打開一(yī / yì ／yí)個(gè)排名很靠前的(de)網站，但是(shì)等待半天也(yě)沒有打開，或者說(shuō)即使打開了(le／liǎo)也(yě)很慢。馬雲說(shuō)中小企業更需要(yào / yāo)互聯網，在(zài)所有的(de)營銷方式中互聯網營銷也(yě)是(shì)最爲(wéi / wèi)經濟實惠，最輕易快速看到(dào)效果的(de)方式。從企業網站建設的(de)角度來(lái)說(shuō)，絕大(dà)多數網站在(zài)功能上(shàng)是(shì)差别不(bù)大(dà)的(de)，90%以(yǐ)上(shàng)的(de)不(bù)同來(lái)自于(yú)頁面美術設計。

We cite an example, when the user through a key word search, open a very top ranking websites, but wait for a long time did not open, or even opened slowly. Ma Yun said that small and medium-sized enterprises need the Internet, the Internet in all ways of marketing marketing is the most economical, the most easily see the effect of the way. From the enterprise website construction point of view, the vast majority of the site is little difference in the functional, more than 90% different from the page art design.

而(ér)且一(yī / yì ／yí)些大(dà)型企業的(de)VIS裏面，也(yě)已經包含了(le／liǎo)網站設計的(de)基本構思。擔心上(shàng)當受騙是(shì)絕大(dà)多數用戶不(bù)敢選擇中小電商的(de)主因，由于(yú)購買産品即使是(shì)送貨上(shàng)門，也(yě)是(shì)需要(yào / yāo)付出(chū)鈔票的(de)。這(zhè)樣的(de)網站設計制作的(de)再好，也(yě)是(shì)有違營銷型網站本質的(de)。除去擔心每家公司的(de)經營資質和(hé / huò)設計能力外，還擔心什麽呢?擔心售後服務，由于(yú)現在(zài)多數公司的(de)售後服務做的(de)并不(bù)樂觀。以(yǐ)下是(shì)筆者在(zài)網站建設制作中總結出(chū)來(lái)的(de)，一(yī / yì ／yí)些輕易讓用戶産生疑慮的(de)幾個(gè)樞紐環節，營銷型網站建設打消用戶疑慮務虛從以(yǐ)下五點引起正視。

And some large enterprises VIS, has been included in the basic idea of website design. Worried that deceived is most users can't cause the small and medium-sized business, due to the purchase of products even door-to-door, also need to pay the bill. This web design is again good, also contrary to marketing type website essence. Remove the worry that business qualification and design capacity of each company, also worry about what? About customer service service, because now most companies do not optimistic about the after sale service. The following is the author summed up in the website construction production, some easy to let the user create doubt several pivotal link, marketing type website construction user dispel doubts retreat from the following five points lead to face.

好比，用戶想做個(gè)網站，然後在(zài)網上(shàng)找幾家網絡公司進行比較。

For example, the user wants to do a website, and then find a few network company on the Internet are compared.

疑點二：頁面設計太粗拙(Page design is too coarse)

消除用戶疑慮，也(yě)就(jiù)是(shì)說(shuō)讓用戶在(zài)浏覽網站的(de)時(shí)候，哪怕不(bù)産生信任千萬也(yě)不(bù)能産生疑慮。第三個(gè)題目是(shì)網站上(shàng)的(de)内容質量欠佳，比拟那些抄襲複制的(de)内容，錯别字滿篇語句不(bù)通的(de)網站内容更輕易引起用戶擔心。現在(zài)大(dà)多數企業網站存在(zài)三個(gè)題目，第一(yī / yì ／yí)是(shì)良多網站建設完成後長時(shí)間缺少基本的(de)維護更新，網站上(shàng)的(de)新聞動态仍是(shì)幾年以(yǐ)前的(de)内容。網站也(yě)是(shì)企業形象的(de)展示窗口之(zhī)一(yī / yì ／yí)，而(ér)設計粗拙的(de)網站，首先影響到(dào)的(de)是(shì)企業的(de)影響，其次會引起用戶疑慮。

Remove doubts, that is to say that when users browse the web, even if do not have doubts not trust. The third problem is the content of the web site quality is poor, compared to those who copy duplicate content, typos full statement impassability website content more easily cause users to worry about. Now most enterprise website there are three problems, the first is a long time a lot of construction site after the completion of the lack of maintenance and updating of the basic, website of the news is still a few years ago content. One of the display window website also is the enterprise image, and the design of coarse website, first affects the enterprise's influence, then will cause the user concerns.

營銷型網站建設一(yī / yì ／yí)再被衆多公司提及，不(bù)少的(de)網絡公司也(yě)開始從實踐中總結經驗，展開營銷型網站建設的(de)理論研究。良多沒有出(chū)産工廠的(de)商業企業，通過完美的(de)網站，一(yī / yì ／yí)樣可以(yǐ)将生意做的(de)風生水起。一(yī / yì ／yí)些有實力在(zài)乎品質的(de)企業，在(zài)建設制作網站之(zhī)前也(yě)會找專業的(de)廣告策劃公司進行美術設計制作和(hé / huò)營銷定位。好比确保網站域名、主辦者、存案信息與網站所列四者一(yī / yì ／yí)緻，在(zài)顯著的(de)地(dì / de)方展示經營資質等，都是(shì)不(bù)錯的(de)辦法。所以(yǐ)，營銷型網站是(shì)一(yī / yì ／yí)個(gè)很寬泛的(de)定義，隻要(yào / yāo)能通過網絡網站給銷售帶來(lái)匡助，其都可以(yǐ)定義爲(wéi / wèi)營銷型網站。這(zhè)或許也(yě)是(shì)爲(wéi / wèi)什麽會推出(chū)可托認證，就(jiù)收到(dào)歡迎的(de)原因吧，但是(shì)真正的(de)讓客戶信任還需要(yào / yāo)來(lái)自于(yú)網站本身。

Marketing type website construction has been many companies mentioned, many Internet companies have also begun to summarize the experience from practice, theoretical research of marketing type website construction. Not many manufacturing business enterprise, through the perfect website, can will do well. Some have the strength to care about quality of enterprise, art design and marketing orientation will also in the building before the production site to find a professional advertisement company. Like to ensure that the website domain name, organizer, file information and site listed four consistent, in the obvious places show business qualification, is a good way. Therefore, marketing type site is a very broad definition, as long as they can through the network to bring help sales, which can be defined as the marketing website. Perhaps this is why will launch a trusted certification, received welcome the reasons for it, but the real customer trust to need from the site itself.

購買多線BGP主機或者采用多線接入的(de)雲計算主機，是(shì)目前大(dà)環境下解決網站運行互聯互通的(de)惟一(yī / yì ／yí)辦法。消除用戶這(zhè)個(gè)顧慮的(de)辦法，一(yī / yì ／yí)方面是(shì)在(zài)網站上(shàng)特定的(de)欄目明确展示服務保障承諾及解決方案，二是(shì)展示出(chū)已經合作的(de)客戶案例和(hé / huò)與之(zhī)對應的(de)評價，由于(yú)在(zài)用戶看來(lái)，已經嘗試過服務的(de)用戶最有發言權。原因何在(zài)?由于(yú)中國(guó)電子(zǐ)商務大(dà)環境誠信缺失。在(zài)網站建設之(zhī)外，企業聲譽及口碑的(de)營造也(yě)很重要(yào / yāo)，而(ér)軟文就(jiù)是(shì)不(bù)錯的(de)一(yī / yì ／yí)種方式，而(ér)且這(zhè)種方法也(yě)已經被良多公司成功運用。

The purchase of multiple line BGP host or using multiple line access cloud host, is the only way to the site environment to solve the operation of interconnection and intercommunication. To eliminate this concern to the user, one is on the site specific columns show service commitment and solutions, two is the show has clients cases and evaluation and the corresponding, because in the user view, have tried to service users have the most say. Why? Because of the lack of credit environment of electronic commerce in china. In the website construction, create a corporate reputation and word of mouth is also very important, but a way of soft Wen is good, and this method has been successfully used in many companies.

疑點四：銷售經營無資質(Sales management without qualification)

造成網站運行不(bù)不(bù)亂的(de)因素有良多，網站程序編寫不(bù)公道(dào)，網站主機配置機能欠佳等等，都會帶來(lái)網站運行不(bù)不(bù)亂。

Factors causing the site operation does not mess a lot, website programming is not reasonable, site host configuration function is poor and so on, will bring the site operation is not chaos.

疑點五：後續服務沒保障(Follow-up services did not guarantee)

比拟于(yú)普通的(de)電子(zǐ)商務網站，淘寶商城領先于(yú)淘寶集市，而(ér)B2B業務爲(wéi / wèi)主的(de)淘寶集市又領先于(yú)企業自己做的(de)商城網站。

Compared to ordinary e-commerce site, Taobao Mall Taobao market ahead, while B2B business Taobao market and leading enterprises to do their own mall site.

疑點三：網站運行不(bù)不(bù)亂(Website operation is not chaos)

不(bù)管從用戶體驗仍是(shì)搜索引擎對對網站質量的(de)認知，原創的(de)符合網站主題的(de)高質量内容都是(shì)必需的(de)。抛開營銷型網站建設的(de)表現形式不(bù)談，由于(yú)表現形式可以(yǐ)有良多，電子(zǐ)商務網站是(shì)營銷型網站，好比京東商城和(hé / huò)淘寶網。良多企業在(zài)網站設計制作的(de)時(shí)候花上(shàng)幾千上(shàng)萬元不(bù)惜代價，但是(shì)在(zài)網站不(bù)亂性上(shàng)卻不(bù)慎正視，而(ér)且大(dà)部門題目都是(shì)購買網站主機時(shí)過于(yú)吝啬引起。

No matter from the user experience is the search engine to the site quality cognition, the original high quality content with the theme of the site is required. All forms of marketing type website construction not to talk, because the forms can be a lot of, the electronic commerce website is the marketing type site, like Jingdong Mall and taobao.com. Many enterprises in the website design manufacture spend thousands of yuan at all costs, but not in the website of inadvertently face, and most questions are buying website host too stingy cause.