網站seo優化

想要(yào / yāo)做好SEO網站優化首先要(yào / yāo)明白搜索引擎基本的(de)工作原理。什麽是(shì)優化，一(yī / yì ／yí)方面，我們要(yào / yāo)在(zài)不(bù)影響用戶體驗的(de)情況下盡量迎合搜索引擎，減輕搜索引擎抓取我們網站的(de)工作負擔，以(yǐ)及明白搜索引擎的(de)排名規則，如何做才能獲得更好的(de)排名；另一(yī / yì ／yí)方面要(yào / yāo)注意用戶體驗，有一(yī / yì ／yí)個(gè)總原則是(shì)不(bù)變的(de)，用戶喜歡的(de)就(jiù)是(shì)搜索引擎喜歡的(de)，因爲(wéi / wèi)搜索引擎是(shì)爲(wéi / wèi)客戶服務的(de)，隻有客戶體驗的(de)良好的(de)網站才能更獲得搜索引擎的(de)認可。下面是(shì)一(yī / yì ／yí)些具體的(de)優化流程。

Want to do SEO website optimization to first understand the basic theory of search engine. What is the optimum, on one hand, we should not influence the user experience as much as possible to reduce the search engine, search engine grab our site work burden, and the rules that the search engine rankings, how to do to get better ranking; on the other hand, should pay attention to the user experience, there is a general principle is the same the user is the search engine, like love, because the search engine is for customer service, only the customer experience good site to the search engine's approval. Here are some specific optimization process.

網站結構優化網站建設的(de)時(shí)候文件目錄要(yào / yāo)呈樹狀結構，同時(shí)目錄不(bù)能超過三級，文件命名也(yě)要(yào / yāo)有規律。網站結構不(bù)能有死鏈即所謂的(de)404頁面，網站上(shàng)線後我會立即用工具查詢網站的(de)死鏈情況，然後協同程序删除死鏈。網站的(de)代碼越簡潔越好，冗餘度越低越好，盡量少用js，flash等。這(zhè)樣可以(yǐ)降低搜索引擎抓取網站的(de)難度。首頁新聞版塊内容也(yě)不(bù)要(yào / yāo)過少，至少兩個(gè)版塊。

Optimization of file directory to a tree structure when the website construction website structure, at the same time directory cannot be more than three, the file name will regularly. The website structure can not be the death of 404 page called, after the line on the website I will immediately with the death of tools inquires the site, then collaborative program to remove the chain. The site code more concise as possible, redundancy as low as possible, to minimize the use of JS, flash etc.. It can reduce the difficulty of the search engines to crawl the site. Front page news content nor too small, at least two edition.

關鍵詞的(de)選取核心關鍵詞根據客戶要(yào / yāo)求以(yǐ)及通過網上(shàng)搜索實際參考選擇，也(yě)可以(yǐ)分析競争對手的(de)關鍵詞的(de)選擇。在(zài)網站内容布關鍵詞的(de)時(shí)候，一(yī / yì ／yí)定要(yào / yāo)注意關鍵詞的(de)密度，一(yī / yì ／yí)般确定在(zài)2%-8%之(zhī)間爲(wéi / wèi)最佳！但是(shì)要(yào / yāo)根據自己的(de)實際工作經驗來(lái)操作。另外有一(yī / yì ／yí)個(gè)需要(yào / yāo)注意的(de)是(shì)，需要(yào / yāo)優化的(de)網站最好能在(zài)上(shàng)線前就(jiù)改好title和(hé / huò)關鍵詞。

Keyword selecting core keywords according to customer requirements and through online search the actual choice of reference, can also analyze competitor keywords selection. When the site content cloth keyword, attention must be paid to the density of keywords, generally identified as the best in the 2%-8%! But according to the actual work experience to operate. In addition there is a need to pay attention to is, to the optimization of the website the best in online before they changed title and keyword.

網站内容的(de)發布網站更新軟文的(de)時(shí)候，我的(de)經驗是(shì)先去搜索熱點新聞，如果恰好這(zhè)個(gè)熱點新聞與該網站的(de)主題内容相關，那麽可以(yǐ)根據這(zhè)個(gè)新聞來(lái)寫軟文，有時(shí)候會達到(dào)意想不(bù)到(dào)的(de)效果，軟文的(de)發布需要(yào / yāo)注意幾點的(de)是(shì)，原創性或僞原創性，關鍵詞的(de)分布，内鏈的(de)建設。關于(yú)軟文，我有一(yī / yì ／yí)個(gè)好的(de)捷徑的(de)方法就(jiù)是(shì)，有時(shí)候我會到(dào)競争對手的(de)網站裏去找，我找的(de)是(shì)它沒被搜索引擎收錄的(de)内容，這(zhè)樣可以(yǐ)提高工作效率。營銷型網站建設内鏈的(de)建設我認爲(wéi / wèi)遵循的(de)原則就(jiù)是(shì)對那些可能會對用戶有引導性的(de)詞語加鏈接。這(zhè)樣建設内鏈可以(yǐ)提高用戶體驗。

When the website content website update text, my experience is to search hot news, if just the hot news and the website of the theme and content, you can write soft article according to this news, sometimes will get beat all effect, soft Wen release needs to pay attention to several points is the original or false original,, keywords distribution, in the construction of the chain. About soft Wen, is the method I have a good shortcut, I sometimes to competitor's Web site to find, I find that it is not search engine included content, which can improve working efficiency. Marketing type website construction in the construction of the chain I think the principle is to those who may have guided words and links to the user. This construction within the chain can improve the user experience.

網站外鏈的(de)建設随着百度三月份出(chū)台綠蘿算法以(yǐ)來(lái)，我想絕大(dà)部分的(de)SEO和(hé / huò)站長朋友都對外鏈既愛又怕，其實我做外鏈的(de)原則就(jiù)是(shì)自然平衡就(jiù)可以(yǐ)了(le／liǎo)，高質量的(de)鏈接固然好，但是(shì)一(yī / yì ／yí)個(gè)網站不(bù)可能都是(shì)高質量的(de)外鏈的(de)，有高有低才是(shì)自然平衡。所以(yǐ)我們應該多平台，多樣自然的(de)去發外鏈就(jiù)不(bù)會被認爲(wéi / wèi)是(shì)作弊的(de)。外鏈的(de)建設當然還包括友情鏈接，換友情就(jiù)是(shì)你情我願的(de)事情。隻是(shì)有一(yī / yì ／yí)點要(yào / yāo)注意的(de)是(shì)，要(yào / yāo)定期的(de)檢查一(yī / yì ／yí)下友情鏈接的(de)狀況，有被降權的(de)立即撤掉，以(yǐ)免受到(dào)牽連。

The construction of the website chain since Baidu green algorithm introduced in March, I think the vast majority of SEO and webmaster friends of foreign chain of both love and fear, I actually do the chain is the principle of the balance of nature can be, the link quality is good, but a website is not outside the chain of high quality the high and low, is the natural balance. So we should more platform, various natural to send the chain will not be considered cheating. The construction of the chain of course also includes links, for friendship is what I wish you love. But there is one point to note is, to regularly check links, have to immediately remove the right to be reduced, so as not to be involved.

SEO的(de)基礎知識還有很多，這(zhè)是(shì)主要(yào / yāo)的(de)幾個(gè)方面。基礎知識重要(yào / yāo)嗎？重要(yào / yāo)！但是(shì)我覺得你了(le／liǎo)解以(yǐ)後就(jiù)不(bù)重要(yào / yāo)了(le／liǎo)，我做優化的(de)經驗就(jiù)是(shì)處理好細節問題，往往一(yī / yì ／yí)個(gè)很微小的(de)差别就(jiù)導緻了(le／liǎo)排名的(de)很大(dà)的(de)變化。然後就(jiù)是(shì)有耐心，有信心，不(bù)要(yào / yāo)急躁，你要(yào / yāo)相信，你做的(de)總會看到(dào)結果的(de)，不(bù)能否認搜索引擎有時(shí)也(yě)會抽瘋~而(ér)且國(guó)内的(de)技術可能更不(bù)夠成熟，google幾個(gè)小時(shí)就(jiù)可以(yǐ)更新一(yī / yì ／yí)次，百度幾天才更新一(yī / yì ／yí)次。但是(shì)你要(yào / yāo)堅持你所做的(de)，要(yào / yāo)有良好的(de)心态。優化就(jiù)是(shì)長期活，我認爲(wéi / wèi)優化最重要(yào / yāo)的(de)就(jiù)是(shì)分析，分析競争對手，以(yǐ)及分析自己的(de)優化過程，有哪些需要(yào / yāo)改進的(de)地(dì / de)方，我不(bù)能說(shuō)哪個(gè)更重要(yào / yāo)，我隻是(shì)對分析競争對手有更多的(de)話要(yào / yāo)說(shuō)。

There are a lot of basic knowledge of SEO, which is several main aspects. Basic knowledge of important? Important! But I think you know later is not important, I do optimization experience is to handle the details, often a very small difference leads to the great change of rank. And then there is patience, confidence, don't be impatient, you have to believe, you always see the results, can not be denied that the search engine will sometimes crazy ~ and domestic technology may not mature enough, Google a few hours can be updated every few days, baidu update time. But you have to hold on to what you do, should have a good mentality. Optimization is a long-term work, I think it is the most important optimization analysis, competitor analysis, as well as the analysis of the optimization process of its own, which needs to improve the place, I can't say which one is more important, I just to analyze competitors have more to say.

一(yī / yì ／yí)、分析你的(de)競争對手的(de)網站架構

Analysis of your competitors site architecture

二、分析你的(de)競争對手關鍵詞的(de)部署

Competitor analysis keywords your deployment

三、檢查你的(de)競争對手的(de)反向鏈接

The reverse link check your competitors

四、檢查你的(de)競争對手在(zài)其它搜索引擎的(de)表現

Check your competitors in other search engine performance

五、分析你的(de)競争對手網站的(de)SEO的(de)變化

Change your competitor analysis site SEO

六、研究你對手的(de)SEO手法

Study your opponent's SEO technique

七、檢測競争對手的(de)網站進行用戶體驗度

Detection of a competitor's site for the user experience

SEO的(de)方法并不(bù)是(shì)一(yī / yì ／yí)成不(bù)變的(de)，需要(yào / yāo)你不(bù)斷的(de)去尋求新的(de)方法與思路。我們可以(yǐ)學習競争對手優勢的(de)地(dì / de)方，但是(shì)不(bù)要(yào / yāo)一(yī / yì ／yí)味地(dì / de)模仿，學會變通，尋找新的(de)思路，比對手做的(de)更好，那你才有可能排名在(zài)它的(de)前面。

The SEO method is not immutable and frozen, you need to constantly to seek new methods and ideas. We can learn the rival advantage place, but not blindly imitate, learn to work, looking for new ideas, do better than the opponent, then you can be ranked in front of it.