網絡營銷推廣

搜索引擎優化注意事項：

Search engine optimization note:

1：目前搜索引擎的(de)算法很成熟，他(tā)不(bù)在(zài)是(shì)簡單的(de)是(shì)與不(bù)是(shì)之(zhī)間推斷，他(tā)會自動分析語句間 的(de)段落格式，以(yǐ)及語句的(de)組織能力判斷，所以(yǐ)站長們不(bù)要(yào / yāo)自做聰明，去嘗試引導搜索引擎， 那麽你會得不(bù)償失的(de)。

Current search engine algorithm is very mature, he is not a simple is and is not that between, he will automatically analysis between the statement paragraph format, and statements organization ability judgment, so don't do the webmaster since smart, to try to lead the search engine, then you will be the loss outweights the gain.

2：網站建設與優化始終要(yào / yāo)堅持遵守 W3C 原則，網站設計與程序是(shì)否規範對于(yú)搜索引擎優化很重要(yào / yāo)。

Website construction and always stick to abide by the W3C optimization principle, web design and whether the program specification for search engine optimization is very important.

3：網站内容管理，更新網站内容需要(yào / yāo)增加與網站内容相關的(de)，如果内容太豐富那麽網站的(de) 主題就(jiù)會被沖淡， 因爲(wéi / wèi)搜索引擎的(de)核心思想就(jiù)是(shì)基于(yú)文字的(de)推廣， 目前搜索引擎還達不(bù)到(dào)能 夠判斷圖片與 flash 裏面的(de)信息。搜索引擎優化中最關鍵的(de)一(yī / yì ／yí)點也(yě)是(shì)經常讓廣大(dà)站長們頭疼 的(de)一(yī / yì ／yí)件事情，站内信息原創文章的(de)更新，做搜索引擎優化的(de)站長們都清楚，迎合搜索引擎最 好的(de)方法就(jiù)是(shì)“原創内容” ，原創内容質量越高越是(shì)能短時(shí)間内被收錄并且取得好的(de)排名， 之(zhī)前做過一(yī / yì ／yí)個(gè)實驗，圍繞寫的(de)一(yī / yì ／yí)篇，如何提高網站訪問量，文章剛被發出(chū)一(yī / yì ／yí)分鍾，然後就(jiù)能 在(zài)搜素引起中查看到(dào)，所以(yǐ)站長們相信原創的(de)力量。

Content management, update the content need to increase and the website content related, if the content is too rich so your site's theme will be diluted, because of the search engine is based on the core idea of the text of the promotion, at present the search engines are nowhere can judge pictures and flash it enough information. Search engine optimization of the most important point is often let the webmaster have a headache that one of the things, in the station of the original articles updated information, do a search engine optimization of the station is clear, to cater to the search engine's most good method is "original content", original content the higher the quality the more short time was collected and get good rankings, had done before an experiment, write an essay on, how to improve the site traffic, the article has just been let out a minute, then can cause in search of view to, so they believe that the power of the original webmaster.

4：優化過程中切忌不(bù)要(yào / yāo)去做些讓搜索引擎反感的(de)事情，比如添加隐藏的(de)文本，或者采用隐 藏的(de) css 樣式，設置字體顔色與背景顔色一(yī / yì ／yí)緻等手段，不(bù)要(yào / yāo)爲(wéi / wèi)了(le／liǎo)優化而(ér)優化，時(shí)刻要(yào / yāo)把用戶 體驗放到(dào)第一(yī / yì ／yí)位。

Optimization process and do some avoid by all means does not get the search engines to resent the things, such as adding the hidden text, or an implicit hid the CSS styles, set up the font color and background color is consistent, and other means to don't in order to optimize and optimization, the time to put the user experience in the first place.

5：不(bù)要(yào / yāo)大(dà)量的(de)複制别人(rén)的(de)内容，搜素引擎對原創與複制内容具有很強的(de)判斷力，所以(yǐ)我們 盡量避免直接複制别人(rén)的(de)内容， 如果沒有過多的(de)時(shí)間來(lái)寫原創内容， 那麽在(zài)複制的(de)基礎上(shàng)稍 加修改也(yě)算是(shì)一(yī / yì ／yí)篇僞原創内容，切忌不(bù)要(yào / yāo)直接複制别人(rén)的(de)内容。

Not a lot of copying others content, search engine to original and copy content of good judgement, so we try to avoid a direct copy others' content, if do not have much time to write original content, then in the basis of add a copy changes also be a false original content, avoid by all means does not directly copying others content.

6：如果你對自己的(de)方法很明确，否則不(bù)要(yào / yāo)去随意對網站進行優化，除非你目的(de)很明确，知 道(dào)自己每步做的(de)對優化影響程序， 與很多站長們交流， 當中發現很多站長不(bù)知道(dào)自己所做是(shì) 否能夠對搜素引擎優化有所幫助，而(ér)是(shì)盲目的(de)看到(dào)别人(rén)這(zhè)麽做了(le／liǎo)，也(yě)去效仿别人(rén)，熟不(bù)知自 己網站是(shì)否合适。

If your own method is very clear, otherwise don't go to web site at optimized, unless you the purpose is very clear, know oneself each step of the way to optimize the influence do procedures, and the webmasters communication, in that many webmaster don't know oneself is able to do search engines ever optimization help, but the blind see others do, also to follow others, cooked don't know myself from web site is appropriate.

7：搜索引擎優化不(bù)是(shì)閉門造車，想做好這(zhè)門學問，需要(yào / yāo)我們大(dà)家相互交流，交流中也(yě)許我 們之(zhī)間會摩擦出(chū)火花，我能在(zài)你的(de)經驗中吸取精華，你能在(zài)我的(de)經驗中了(le／liǎo)解到(dào)某些事情，搜 素引擎優化不(bù)是(shì)秘密，也(yě)沒有像大(dà)家所說(shuō)的(de)那麽神秘，多交流，多思考，每個(gè)人(rén)都可以(yǐ)成爲(wéi / wèi) 搜素引擎高手。

Search engine optimization is not closed doors, want to make the subject, need we all mutual communication, communication between the maybe I will rub off sparks, can I be in your experience of the essence, can you in my experience to know certain things, search engine optimization is not secret, also did not like what people are so mysterious, exchanges, think much, everyone can be a search engine player.

淺談搜素引擎如何量化

Search engine on how to quantify

(中國(guó)電子(zǐ)商務研究中心訊)因爲(wéi / wèi)自己最近一(yī / yì ／yí)直在(zài)做網站建設的(de)推廣，所以(yǐ)經常去查百度 排名，相信其他(tā)站長都會跟我一(yī / yì ／yí)樣，也(yě)會對排在(zài)前面的(de)競争對手狀況進行分析，那麽，假如 一(yī / yì ／yí)個(gè)網站在(zài)外鏈、 内容更新、 原創、 建站時(shí)間、 域名注冊時(shí)間、 以(yǐ)及其他(tā)各個(gè)方面都不(bù)如你， 但人(rén)家就(jiù)是(shì)霸着這(zhè)個(gè)第一(yī / yì ／yí)的(de)位置，那是(shì)爲(wéi / wèi)什麽呢?誰能甘心。 那我今天告訴你，網站排名絕不(bù)可能是(shì)從天上(shàng)掉下來(lái)的(de)，網站排名絕對是(shì)有原因的(de)，這(zhè)個(gè)原因其實就(jiù)是(shì)“UEO” 。 UEO”顧名思義就(jiù)是(shì)用戶體驗優化，直白一(yī / yì ／yí)點兒就(jiù)是(shì)從網站的(de)欄目結構，信息布局，功能，設計，色彩各個(gè)方面都從用戶的(de)角度出(chū)發，進行整體規劃。

(China electronic commerce research center)-because they've been doing recently of the construction of the website promotion, so often go check baidu ranking, believe that other webmasters would be like me, will be on row in front of the competition rivals to carry on the analysis, then, if a website chain, contents update, outside the original site, time, domain name registration time, and other aspects of all not equal to you, but the somebody else is the first position on this, and that is why? Who can alive. Then I tell you today, website rankings never fell from heaven, website ranking is definitely a reason, and the reason is actually "UEO". UEO "just as its name implies is to optimize the user experience, a little from the website is straightforward column structure, information layout, function, design, colour every aspect from the user's perspective, for overall planning.

雖然目前網絡上(shàng)對 UEO 的(de) 文章不(bù)太多，但廣大(dà)站長，對其應該并不(bù)陌生，它跟我們平時(shí)學的(de) SEO 是(shì)一(yī / yì ／yí)樣的(de)?關鍵詞加粗，注重 H 标簽和(hé / huò)其他(tā)标簽的(de)語義，做原創内容，引導浏覽者訪問，不(bù)都是(shì)用戶體驗，不(bù)都是(shì) UEO 嗎?一(yī / yì ／yí)回事而(ér)已，名字不(bù)一(yī / yì ／yí)樣而(ér)已。 那爲(wéi / wèi)什麽它對排名這(zhè)麽明顯和(hé / huò)重要(yào / yāo)? 搜素引擎是(shì)怎麽量化 UEO： 網上(shàng)流傳着這(zhè)麽一(yī / yì ／yí)個(gè)公式 UEO(用戶體驗優化)= PV / OR(站點跳出(chū)率); 搜索引擎對 UEO 的(de)量化和(hé / huò)評估是(shì)這(zhè)樣子(zǐ)的(de)，用戶通過“網站制作”這(zhè)個(gè)詞找了(le／liǎo)很 多頁找到(dào)了(le／liǎo)你的(de)網站地(dì / de)址，或者帶有你鏈接的(de)相關網站地(dì / de)址，最後進入你的(de)網站浏覽内容， 而(ér)且浏覽了(le／liǎo)多篇内容，還停留了(le／liǎo)很久，那麽百度 google 就(jiù)會認爲(wéi / wèi)你 UEO 非常好，網站體驗 非常高。 瞧瞧其他(tā)站長都是(shì)怎麽在(zài)做 UEO 的(de)： 因爲(wéi / wèi) UEO 要(yào / yāo)分析很多數據，所以(yǐ)不(bù)是(shì)很好去做實例觀察，正如開篇所說(shuō)，一(yī / yì ／yí)個(gè)網站看 上(shàng)去不(bù)怎麽樣，爲(wéi / wèi)什麽人(rén)家能排前面，我們知道(dào)了(le／liǎo)爲(wéi / wèi)什麽?那他(tā)們到(dào)底是(shì)怎麽做的(de)?

Although at present on the network to UEO not too much, but the webmaster, is no stranger to its should, we usually learn with it as SEO is? Key words in bold, pay attention to label and other labels H semantic, do original content, and guide your visitors visit, is not the user experience, is not the UEO? One thing only, is not the same as the name just. But why it to rank so obvious and important? Search engine is how quantitative UEO: online there such a formula UEO (user experience optimization) = PV/OR (site jump out rate); Search engine to UEO quantization and evaluation is like this, the user through zhuhai website construction "this word for a very much the page of your website address, or with your link related website address, and finally into your website browse content, and browse the content more than paper, also stayed for a long time, then baidu Google will think you UEO is very good, the website experience is very high. Look at other webmasters are how to do UEO: because UEO to a lot of data analysis, he's not a very good to do example observation, as opening said, a web site look up not how, why somebody else can row in front and we know why? That what they actually do?

1、搜索引擎優化軟件 百度再聰明，他(tā)也(yě)是(shì)套程序，肯定是(shì)有算法和(hé / huò)規則的(de)，那麽隻要(yào / yāo)你滿足規則肯定就(jiù)會得 到(dào)良好的(de)效果，相反你做過火了(le／liǎo)，肯定就(jiù)是(shì)得不(bù)償失，被懲罰，好的(de)搜索引擎這(zhè)個(gè)度是(shì)很不(bù) 好掌握的(de)，所以(yǐ)很多站長不(bù)敢以(yǐ)身涉險，我也(yě)不(bù)敢。 現在(zài)主流的(de)優化軟件大(dà)緻流程如下： a、注冊會員 b、下載軟件 c、設置你的(de)網站地(dì / de)址和(hé / huò)關鍵詞d、設置你現在(zài)所在(zài)行業，自己的(de)網站目前的(de)浏量和(hé / huò)訪問高峰低估 短時(shí)間内積聚大(dà)量流量，百度會有所察覺的(de)。很容易被 K E、挂機，利用會員分布的(de)優勢，系統自動去搜索别人(rén)的(de)關鍵詞，然後訪問網站，從不(bù) 同地(dì / de)區和(hé / huò)時(shí)間帶來(lái)合理的(de)浏覽量。這(zhè)是(shì)最安全的(de)。 “搜索引擎優化軟件”效率非常高，能夠在(zài)短期内達到(dào)目的(de)，而(ér)且相應的(de)防護措施也(yě)比 較科學，嚴謹，隻要(yào / yāo)不(bù)過分，其實是(shì)不(bù)會被 K 的(de)，當然還有什麽積分策略之(zhī)類的(de)，這(zhè)隻是(shì)管 理手段或者盈利手段，不(bù)做評論

Search engine optimization software baidu and smart, he is also set of procedures, affirmation is to have algorithm and rules, as long as you meet the rules is certain to have good effect, instead you do far, affirmation is not worth the cost, be punished, good search engine this degree is not good master, so many webmaster can't misadventure in body, I don't dare. Now the mainstream optimization software general flow as follows: a, b, registered members download software c, set your website address and keywords d, set you now own industry, their site has clear quantity and visit peak underestimate short time build up large flow, baidu would be aware. Very easy to K E, hang, use of the advantages of the distribution, the system automatically to search other people's key words, and then visit the site, never with areas and time to bring in the reasonable hits. This is the most safe. "Search engine optimization software" efficiency is very high, can in the short term to achieve purpose, and the corresponding protective measures than a scientific, rigorous, as long as not too, is actually not be K, and, of course, what strategy of such integration, this is just the reason means or means of profit, not do the review

2、真正踏實的(de)高手 這(zhè)一(yī / yì ／yí)點我就(jiù)不(bù)多說(shuō)了(le／liǎo)吧， 就(jiù)是(shì)自己提升網站各個(gè)方面的(de)性能了(le／liǎo)， 效果會比較慢。

Real player this steady I won't say it, is in her own ascension website all aspects of the performance, the effect will be quite slow.

《百度搜索引擎優化指南》8 月 14 日，百度公司發起成立了(le／liǎo)“互聯網創業者俱樂部” ， 并發布首份《搜索引擎優化指南》 。剛仔細看了(le／liǎo)下發布的(de)百度今日發布的(de)《百度搜索引擎優 化指南 v1.0》 ，雖然隻是(shì)簡單的(de) 20 頁内容，卻傳遞了(le／liǎo)很多信息。

"Baidu search engine optimization guide" on August 14,, baidu company have launched "Internet entrepreneurs club", and issue the "search engine optimization guide". Just carefully read the baidu released under released today "baidu search engine optimization of guide v1.0", although only simple 20 pages content, but a lot of information transfer.

1、站長朋友要(yào / yāo)不(bù)要(yào / yāo)讀這(zhè)份指南? 我個(gè)人(rén)的(de)回答是(shì)： 要(yào / yāo)。 其實在(zài)看這(zhè)個(gè)之(zhī)前就(jiù)聽說(shuō)最近百度要(yào / yāo)發布這(zhè)份專門針對搜索引擎 優化而(ér)做的(de)指南，我和(hé / huò)大(dà)家一(yī / yì ／yí)樣，都存有疑慮，既然百度要(yào / yāo)收站長們的(de)錢，怎麽可能去教會 大(dà)家去做優化呢?這(zhè)樣一(yī / yì ／yí)想，就(jiù)自然會覺得發布的(de)所謂官方内容肯定不(bù)會真實。鑒于(yú)很多朋 友推薦我去看，也(yě)就(jiù)下載了(le／liǎo)一(yī / yì ／yí)份，看了(le／liǎo)後才發現，其實并非最初想象的(de)那樣。百度公司負責 人(rén)表示，推出(chū)《指南》旨在(zài)幫助互聯網創業者在(zài)初期就(jiù)步入正軌，用更爲(wéi / wèi)合理的(de)方式增加自 身網站在(zài)搜索引擎中的(de)收錄數量，進而(ér)提升流量。同時(shí)他(tā)提醒廣大(dà)站長，勿做以(yǐ)作弊的(de)形式 做“黑帽 SEO” 。 這(zhè)份指南也(yě)是(shì)提醒站長們學會“白帽 seo” ，而(ér)不(bù)是(shì)想着用各種辦法去作弊。

Don't read the webmaster friends to guide? My personal answer is: to. Actually watching this before I heard that the baidu to released the specific to search engine optimization and do guide, I like everyone, all scepticism, now that baidu have to charge the webmaster of money, how can you do go to church to optimization? Such a thought, natural meeting feel released so-called official content won't real. In view of many friends of friends recommended me to see, also downloaded a, after looking to find, but it's not as first thought. Baidu company responsible for the people said, roll out "guide" aims to help the Internet entrepreneurs in early is on track, with more reasonable way to add the body in the search engine included in the website quantity and to increase the flow. At the same time he reminded the webmaster, do not do the form of cheating to do "black hat SEO". This guide is also remind webmaster to learn the "white hat seo," and not thinking about in various ways to cheat.

2、搜索引擎和(hé / huò) seo 從業者的(de)關系 《指南》指出(chū)，1997 年以(yǐ)來(lái)，seo 和(hé / huò)搜素引擎都處于(yú)對立的(de)關系，其實從長遠來(lái)看，搜 索引擎和(hé / huò) seo 從業者的(de)利益是(shì)高度一(yī / yì ／yí)緻的(de)，這(zhè)也(yě)是(shì)百度第一(yī / yì ／yí)次公開場合将此事進行強調。 之(zhī)前的(de)一(yī / yì ／yí)年，百度的(de)排序變化無常，令很多 seo 從業者是(shì)痛心疾首，一(yī / yì ／yí)方面痛恨百度的(de) 規則不(bù)斷變化，一(yī / yì ／yí)方面不(bù)斷學習百度的(de)新規則，站長界讨論最多的(de)問題就(jiù)是(shì)， “我發現最近 百度有一(yī / yì ／yí)個(gè)……的(de)規律” 很多質量好的(de)站點的(de) 11 位現象， ， 很多曾經做過百度推廣而(ér)後沒有 做百度推廣的(de)站點排名下降厲害，讓 seo 從業者們得出(chū)一(yī / yì ／yí)個(gè)幾乎人(rén)所共知的(de)結論：百度人(rén)爲(wéi / wèi) 幹預太多! 可能也(yě)是(shì)基于(yú)這(zhè)樣的(de)一(yī / yì ／yí)個(gè)背景， 作爲(wéi / wèi)一(yī / yì ／yí)家大(dà)型搜索引擎公司， 不(bù)得不(bù)在(zài)這(zhè)個(gè)時(shí)機發布該 《指南》 。百度提出(chū)，搜索引擎質量改善，需要(yào / yāo) seo 去優化資源，改善檢索結果，同時(shí)去引 導教育這(zhè)個(gè)市場。同時(shí)，seo 也(yě)是(shì)搜索引擎價值的(de)布道(dào)者，seo 讓很多人(rén)認識了(le／liǎo)搜索引擎的(de) 價值，然後讓搜索引擎的(de)商業用途更加明顯，從而(ér)也(yě)會有利于(yú)搜索引擎商業價值的(de)拓展。所 以(yǐ)百度要(yào / yāo)“重新審視搜索引擎和(hé / huò) seo 的(de)關系” ，發布該《指南》 。

Search engine and seo practitioner relationship "guide" points out that, since 1997, seo search engines and the relationship in opposition, but in the long run, search index and the interests of the practitioners single-handedly seo is highly consistent, this is also the first time baidu deliberations public emphasis. The year before, baidu sorting fickleness, make many seo practitioner is saddened, on the one hand, hate the changing rules baidu, on the one hand, the learning of new rules baidu, head of the world most discussed problem is, "I find the recent baidu has a...... the law of" many good quality site 11 phenomenon, and many had the baidu promotion and then didn't do baidu promotion rankings down bad, let seo practitioners get a almost known conclusion: baidu manual intervention too much! Also may be based on such a background, as a large search engine company, have to in this time release the "guide". Baidu puts forward, search engine quality improvement, need to seo to optimize the resource, improve the retrieval results, and to lead education this market. At the same time, seo is search engine value of the preachers, seo make many people understand the search engine's value, and then to the search engine to the commercial use more evident, which will help to the development of the search engine commercial value. Have to baidu will "review the search engines and seo relations," release the "guide".

3、強化搜索引擎的(de)基本原則 我們看到(dào)，在(zài)該《指南》中，除了(le／liǎo)不(bù)斷強調要(yào / yāo)一(yī / yì ／yí)如繼往嚴厲打擊“黑帽 seo”之(zhī)外，還 強調了(le／liǎo)做好 seo 的(de)幾個(gè)需要(yào / yāo)重視的(de)問題。很多問題，我們大(dà)多數站長朋友都有所了(le／liǎo)解，這(zhè)其中包括：

Strengthening the basic principles of the search engine we saw in the "guide", in addition to constantly stressed the need to continue cooperating to crack down on "black hat seo", but also emphasized the seo several needs to pay attention to the problem. Many problems, and we most webmaster friends all understood, including:

(1)選擇服務器穩定的(de)空間商，便于(yú)蜘蛛來(lái)抓取信息;

Choose the server stable space business, facilitate the spider to grab information;

(2)建議使用文本，而(ér)不(bù)是(shì)圖片、flash 或者 javascript 等來(lái)顯示重要(yào / yāo)内容;

Suggest to use text, but not the picture, the flash or javascript, etc to display important content;

(3)網站結構要(yào / yāo)有層次感，最好用典型的(de)樹狀結構;

The structure of the website will have administrative levels feeling, the best is typical of the tree structure;

(4)不(bù)要(yào / yāo)有 2 個(gè)不(bù)同鏈接指向同一(yī / yì ／yí)個(gè)内容，這(zhè)樣會被認爲(wéi / wèi)是(shì)重複的(de)内容;

Don't have two different links to the same content, it will be considered repeated content;

(5)不(bù)相關的(de)内容用不(bù)同頁面展示，每一(yī / yì ／yí)個(gè)内容頁面都能從另外某個(gè)頁面鏈接過來(lái)，形成良好内部鏈接結構;

Not related to the content with different display pages, from every page, link to a page from another, come over, form good internal links structure;

(6)盡量不(bù)要(yào / yāo)做整站内容和(hé / huò)域名的(de)全部更新，這(zhè)樣會被認爲(wéi / wèi)是(shì)個(gè)新站，而(ér)失去原來(lái)所有的(de)鏈接;

Try not to do ZhengZhan content and the domain name all update, it will be considered a new sites, and lose the original all links;

(7)title 和(hé / huò)描述等要(yào / yāo)盡量不(bù)要(yào / yāo)做關鍵詞堆積，要(yào / yāo)有可讀性;

Sure that your title and description should as far as possible don't do keywords accumulation, want to have readability;

(8)盡量把搜索引擎當成用戶，從用戶體驗去做 seo 更能赢得搜索引擎“芳心” 。

As far as possible the search engine as users from user experience to do more to win the search engine seo "heart".

4、直接否定站長們的(de)幾個(gè)錯誤觀點 這(zhè)份《指南》在(zài)不(bù)同部分直接指出(chū)了(le／liǎo)幾個(gè)站長的(de)誤區，印象比較深的(de)是(shì)如下 2 個(gè)常見誤區。

Several of the direct negative adsense wrong views the "guide" in different part pointed out several webmaster directly error, a deep impression is the following two common misunderstandings.

誤區一(yī / yì ／yí)：做了(le／liǎo)百度推廣的(de)付費網站，和(hé / huò)沒有付費的(de) seo 站點，是(shì)不(bù)是(shì)有不(bù)同對待? 之(zhī)前很多 seo 從業者的(de)說(shuō)法是(shì)，隻要(yào / yāo)你交錢給百度了(le／liǎo)，那麽你沒有做推廣的(de)關鍵詞，在(zài) 自然搜索部分會給你很差的(de)排序， 這(zhè)樣百度就(jiù)會逼迫你不(bù)斷做更多詞的(de)推廣， 從而(ér)達到(dào)更大(dà) 的(de)利潤，還有一(yī / yì ／yí)種說(shuō)法是(shì)，百度收你的(de)錢了(le／liǎo)，那麽爲(wéi / wèi)了(le／liǎo)保證你更好效果，除了(le／liǎo)在(zài)百度推廣位 置給你位置外，在(zài)自然排名位置也(yě)給你更好的(de)排序，這(zhè)樣就(jiù)逼迫更多沒有做推廣的(de) seo 站點 隻能找百度付費，才能獲得更多的(de)關注度。因爲(wéi / wèi)很多站點的(de)實踐證明了(le／liǎo)這(zhè)些說(shuō)法。但是(shì)百度 直接明确表明：百度的(de)商業推廣和(hé / huò)自然搜索是(shì)兩套獨立運營的(de)系統，參加商業推廣的(de)站點， 在(zài)自然排名是(shì)一(yī / yì ／yí)視同仁，沒有做任何特殊處理。

Error a: do the promotion of paying for baidu website, and not paying for seo site, isn't there a different treat? Many seo practitioner before the statement is, as long as you pay money to baidu, so you do not have the promotion of keywords, and in the natural search section will give you very poor sorting, such baidu forces you to constantly do more the promotion of words, so as to achieve greater profit, and one is that, baidu charge you for the money, so in order to guarantee you a better effect, except in baidu promotion place to your place outside, in natural ranking position and give you a better sorting, so he persecuted more didn't do the site can only promote seo find baidu pay, to get more attention. Because a lot of the site's practice has proved these claims. But baidu directly to clearly: baidu's business development and natural search is two independent operation system, participate in business promotion site, in natural ranking is equally, without any special treatment.

誤區二：URL 靜态化是(shì)不(bù)是(shì)有利于(yú)搜索? 很多站長都知道(dào)，要(yào / yāo)獲得搜索引擎更好排名，就(jiù)必須要(yào / yāo)做好靜态化的(de)工作，實在(zài)做不(bù)了(le／liǎo)靜态化，就(jiù)做成僞靜态化也(yě)可以(yǐ)。百度指出(chū)，對于(yú)動态靜态沒有任何影響，沒有歧視動态化 的(de) url 的(de)情況。那爲(wéi / wèi)什麽很多站長發現，站點做成靜态化後，的(de)确有利于(yú)百度搜索呢?百度 指出(chū)動态化産生的(de)大(dà)量參數、内容相同或者無限循環，導緻蜘蛛進入了(le／liǎo)一(yī / yì ／yí)個(gè)黑洞，但是(shì)現在(zài) 百度已經能很好解決這(zhè)個(gè)問題， 看來(lái)大(dà)家現在(zài)大(dà)可不(bù)必擔心是(shì)靜态還是(shì)動态了(le／liǎo)， 隻需要(yào / yāo)減少 動态 url 中的(de)變量參數即可。

Myth: static URL is helpful for search? Many webmaster all know, to get better search engine rankings, will have to do the work of static, really can't do static, are made into pseudo static can also. Baidu points out, for dynamic static didn't have any effect, no discrimination dynamic urls. Why many webmaster found that site to make static, certainly helps to baidu search? Baidu points out that a large number of parameters, produce dynamic content is the same or infinite circulation, lead to a spider entered a black hole, but now baidu can already very good solve this problem, it seems that we now need not worry is static or dynamic, only need to reduce the variable parameter dynamic urls can.

5、從網站運營角度來(lái)談優化 這(zhè)份《指南》中單獨有個(gè)篇幅是(shì)談網站運營的(de)，這(zhè)是(shì)我沒有預見到(dào)的(de)，一(yī / yì ／yí)般來(lái)說(shuō)，搜索引擎把用戶吸引到(dào)站點上(shàng)，它的(de)任務就(jiù)結束了(le／liǎo)，至于(yú)如何運營那是(shì)站長們的(de)事情了(le／liǎo)。但是(shì)百 度很負責，一(yī / yì ／yí)定要(yào / yāo)對你的(de)效果負責到(dào)底，哈哈。百度提出(chū)一(yī / yì ／yí)定要(yào / yāo)關注你的(de)轉化率，這(zhè)個(gè)最能代表你的(de)網站的(de)效果了(le／liǎo)。當然，要(yào / yāo)通過流量分析工具，從跳出(chū)率、退出(chū)率和(hé / huò)用戶停留時(shí)間這(zhè) 三個(gè)關鍵指标，來(lái)分析用戶到(dào)了(le／liǎo)你的(de)站點後的(de)行爲(wéi / wèi)，從而(ér)發現問題，不(bù)斷改善網站結構和(hé / huò)内 容。最厲害的(de)是(shì)，還從網站信任度以(yǐ)及網站的(de)品牌角度，來(lái)闡述了(le／liǎo)站長朋友們一(yī / yì ／yí)定要(yào / yāo)盡量将 搜索引擎用戶，轉變爲(wéi / wèi)忠實用戶。其實，當你的(de)網站品牌足夠的(de)時(shí)候，很多人(rén)要(yào / yāo)麽通過百度 直接搜索你的(de)站點名字找到(dào)網站， 更多的(de)人(rén)則直接在(zài)地(dì / de)址欄輸入網站的(de)域名， 從而(ér)直接到(dào)達 網站，如果大(dà)家都直接從地(dì / de)址欄到(dào)達了(le／liǎo)網站，以(yǐ)後還有人(rén)會用百度麽?百度引導大(dà)家提升網 站品牌，豈不(bù)是(shì)自掘墳墓麽? 可能我多慮了(le／liǎo)，我忘記了(le／liǎo)，這(zhè)是(shì)一(yī / yì ／yí)份針對站長的(de)《指南》 ，百度是(shì)站在(zài)站長朋友的(de)角度 來(lái)思考問題的(de)。

From the website operation Angle to talk about optimizing the "guide" alone have a space in it is to talk about website operation, this is I don't foresee, generally speaking, search engine to attract users to the site, its task is over, as to how to run it is the webmaster of things. But the degree very responsible, for you must be responsible for what the effect, ha ha. Baidu puts forward must pay attention to your conversion rate, the best represents your website the effect. Of course, want to through the flow analysis tools, from jump out rate, exit rate and the user the residence time of three key index, to analyze the user to your site's behavior, which found that problems, and constantly improve the structure of the website and let in. The most serious is, also from web sites and web site brand Angle credibility, to elaborate the webmaster friends must as far as possible will search engine users, change is loyal users. In fact, when you website brand enough, a lot of people either directly by baidu search your site name is find, more people is directly in the address bar to enter the website domain name, and direct to the website, if you are directly from the address bar to arrived at the site, later, some would use baidu? Baidu guides everybody ascension nets stand brand, not cutting their own roots? I may be overrated, I forget, this is according to a head of the "guide", baidu is standing in the point of view of the webmaster friends to think of the problem.

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