網絡營銷推廣

外貿營銷型網站如何建設

Foreign trade marketing website construction

如今，中國(guó)WTO勢頭迅猛，很多人(rén)都加入了(le／liǎo)外貿行列，那麽，外貿營銷型網站建設能力受到(dào)大(dà)家的(de)一(yī / yì ／yí)緻關注，下面vaneon爲(wéi / wèi)您剖析外貿網站建設9大(dà)技巧：

Nowadays, Chinese WTO rapidly, a lot of people have joined the ranks of foreign trade, foreign trade, marketing type website construction ability by the consistent attention, the following vaneon analysis of foreign trade website 9 Tips for you:

1、樹立企業形象，展示或提高企業的(de)競争力

Establish a corporate image, display or improve the competitiveness of enterprises

Internet最初始層面的(de)作用就(jiù)是(shì)展示企業形象，就(jiù)象利用各種傳統媒體發布的(de)企業形象宣傳廣告，網絡推廣所不(bù)同的(de)是(shì)費用低廉、有效時(shí)間長、速度快、更新便捷，仔細考慮您的(de)競争優勢在(zài)哪裏，如企業是(shì)否獲得過什麽獎勵、産品的(de)突出(chū)優點、客戶服務的(de)優勢等等，認真對待這(zhè)項工作，多準備一(yī / yì ／yí)些相關的(de)資料，并且要(yào / yāo)了(le／liǎo)解爲(wéi / wèi)什麽訪問者會到(dào)您的(de)站點來(lái)而(ér)不(bù)是(shì)去您的(de)競争者的(de)站點，此時(shí)，應該對競争者的(de)站點進行比較細緻的(de)分析，看看他(tā)們都提供了(le／liǎo)一(yī / yì ／yí)些什麽樣的(de)内容，針對的(de)訪問對象和(hé / huò)我們有什麽不(bù)同等等，通過這(zhè)樣的(de)分析，就(jiù)能更加清楚自己的(de)優點和(hé / huò)不(bù)足，從而(ér)做到(dào)揚長避短。實際上(shàng)，對競争者站點的(de)分析應該貫穿整個(gè)企業站點的(de)建設過程之(zhī)中，通過全面的(de)分析從而(ér)吸取他(tā)們的(de)優點，避免他(tā)們的(de)短處。因此，僅考慮“我的(de)品牌與競争者的(de)差異”已不(bù)再足夠，還必須問一(yī / yì ／yí)問自己：“我的(de)網站與競争者有那些差異？”努力收集本企業的(de)相關資料，将之(zhī)投放到(dào)互聯網，于(yú)無形中塑造企業形象，提高企業知名度，一(yī / yì ／yí)定能爲(wéi / wèi)您赢得更多的(de)客戶和(hé / huò)潛在(zài)客戶。

Internet's initial level function is to show the enterprise image, just like using a variety of traditional media release of corporate image advertising, promotion of network which is low cost, long effective time, fast speed, convenient update, carefully consider your competitive advantage in where, such as whether the enterprise get any rewards, product advantages, the customer service advantage and so on, treat the work seriously, some related data preparation, and to understand why visitors to your site to rather than your competitors site, at this time, the competitors site should be analysed carefully, have a look they have offered some kind of content, according to the access the object and what different and so on, through this analysis, we can become more aware of their advantages and disadvantages, so as to accomplish. In fact, competition analysis on the construction site should be throughout the whole process of the enterprise site, through comprehensive analysis and learn from their advantages, avoid their weaknesses. Therefore, only consider "my brand and competitor difference" is no longer enough, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you.

2、增進與客戶的(de)溝通

Enhance the communication with customers

客戶對公司産品的(de)意見，對公司的(de)建議，您可以(yǐ)即時(shí)得到(dào)并迅速反應，然後通過網站再反饋給客戶。這(zhè)是(shì)公司與客戶交流的(de)橋梁。準備一(yī / yì ／yí)些日常需要(yào / yāo)客戶填寫信息的(de)表格，将它變成電子(zǐ)表格并發布到(dào)網上(shàng)，并通過一(yī / yì ／yí)些列促銷活動，收集大(dà)量客戶信息，組建自己的(de)潛在(zài)客戶信息庫，并在(zài)網上(shàng)或網下追蹤，一(yī / yì ／yí)定會挖掘出(chū)許多新客戶。

Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers.

3、加強客戶服務

Strengthen customer service

客戶服務的(de)重要(yào / yāo)性已經爲(wéi / wèi)衆多企業認識到(dào)，網絡推廣目前市場競争的(de)激烈性導緻産品的(de)差異迅速縮小，既而(ér)售前、售後服務的(de)個(gè)性化日益突出(chū)，各大(dà)企業都在(zài)着力加強這(zhè)方面的(de)宣傳力度，網站是(shì)一(yī / yì ／yí)個(gè)交互性極強、反應迅速的(de)媒體，通過網站搜集消費者的(de)信息及反饋，有助于(yú)加強客戶服務的(de)質量，從而(ér)爲(wéi / wèi)企業赢得更多的(de)客戶，創造更多的(de)效益。如果您的(de)企業側重服務，或許，您應該根據自己企業的(de)特點爲(wéi / wèi)自己的(de)服務定義一(yī / yì ／yí)種網絡營銷風格，并在(zài)網站建設中努力營造這(zhè)種風格，而(ér)且，如果您确實能夠做到(dào)保障客戶的(de)利益，好好整理一(yī / yì ／yí)下這(zhè)方面的(de)資料，将各種措施展示出(chū)來(lái)，它會給顧客在(zài)互聯網這(zhè)個(gè)虛拟的(de)空間留下一(yī / yì ／yí)個(gè)好印象。

Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on service, perhaps, you should according to the characteristics of their companies for their service define a network marketing style, and in the construction site to create this kind of style, but, if you really can do to protect the interests of customers, to clean up the data, display the various measures, it will give the customer a good impression in the Internet this virtual space.

4、發布信息

Release information

組建企業營銷網站，可以(yǐ)把企業信息和(hé / huò)産品信息推到(dào)網上(shàng)，以(yǐ)獲取更多的(de)貿易機會和(hé / huò)市場競争力，這(zhè)是(shì)企業走近電子(zǐ)商務的(de)第一(yī / yì ／yí)步。您在(zài)籌集資料及以(yǐ)後的(de)維護中要(yào / yāo)注意，這(zhè)是(shì)一(yī / yì ／yí)個(gè)增加企業營銷渠道(dào)的(de)方式。您可以(yǐ)利用Internet最省錢、最有效地(dì / de)向外界提供企業的(de)相關信息，以(yǐ)服務顧客。通過Internet，及時(shí)提供企業的(de)最新消息，如新産品開發、股票價格、經營情形等。您還可以(yǐ)将Internet作爲(wéi / wèi)銷售輔助工具，随時(shí)随地(dì / de)給處于(yú)第一(yī / yì ／yí)線的(de)銷售人(rén)員提供各種即時(shí)性的(de)企業信息，以(yǐ)支援銷售活動并與銷售人(rén)員随時(shí)保持溝通聯系，降低市場失誤，避免市場損失。

Form the enterprise marketing site, can put the enterprise information and product information to online, in order to obtain more trade opportunities and market competitiveness, which is the first step to electronic commerce enterprise. You should pay attention to raise material and later in the maintenance, this is a way to increase the enterprise marketing channel. You can use the Internet to save money, the most efficient provision of business information to the outside world, to serve the customer. Through the Internet, provide the latest news of the enterprise, such as new product development, the stock price, management etc.. You can also use Internet as a sales tool, whenever and wherever possible in the first line of the sales staff to provide all kinds of real-time enterprise information, to support the sales activities and sales people keep communication, reduce the market failure, to avoid loss of market.

另外，在(zài)收集企業信息時(shí)要(yào / yāo)确定您的(de)目标訪問者，要(yào / yāo)清楚别人(rén)訪問您的(de)站點的(de)理由，也(yě)就(jiù)是(shì)要(yào / yāo)考慮這(zhè)些目标訪問者的(de)需求問題，隻有有針對性地(dì / de)提供網站信息内容，才能更好地(dì / de)吸引訪問者。如果訪問者關心售後服務甚于(yú)産品價格時(shí)，網站上(shàng)就(jiù)應該更多強調售後服務的(de)内容。

In addition, in the collection of enterprise information to determine your target visitors, to know others visit your site of reason, also is to consider these goals the visitor's needs, only to provide targeted website information content, can better attract visitors. If the visitors about customer service service than the product price, the site should be more emphasis on customer service service content.

5、提高工作提高效率

Improve work efficiency

互聯網最大(dà)的(de)優勢就(jiù)是(shì)可以(yǐ)一(yī / yì ／yí)天24小時(shí)爲(wéi / wèi)您和(hé / huò)您的(de)客戶服務，網絡推廣我們在(zài)工作工作過程中，經常會遇到(dào)客戶提出(chū)的(de)各種問題，而(ér)其中，有很多是(shì)重複的(de)，因此，您可以(yǐ)将客戶最常關心的(de)問題在(zài)網站上(shàng)彙總，并給出(chū)答案，也(yě)就(jiù)是(shì)我們常說(shuō)的(de)ＦＡＱ，而(ér)不(bù)必再爲(wéi / wèi)重複答複這(zhè)些問題而(ér)苦惱，從而(ér)使您的(de)工作更具效率。

The advantage of the Internet is the biggest 24 hours for you and your customer service one day, network promotion we work in the work process, often encounter various problems, proposed by the customer and among them, there are many repeat customers, therefore, you will most often concerned about summary on the web, and give the answer, is what we often say that the FAQ, rather than having to repeat to answer these questions and distress, so as to make your work more efficient.

6、刺激需求

Stimulate demand

什麽是(shì)“刺激需求”？簡單地(dì / de)說(shuō)就(jiù)是(shì)面對社會财富極大(dà)豐富的(de)當今社會，存在(zài)着龐大(dà)的(de)潛在(zài)需求，但顧客往往意識不(bù)到(dào)自己的(de)需求是(shì)什麽，而(ér)是(shì)在(zài)對各種商品信息的(de)浏覽過程中，潛在(zài)需求被以(yǐ)某種形式激發，再形成消費。現代廣告及市場營銷的(de)一(yī / yì ／yí)大(dà)課題也(yě)是(shì)如何激發、釋放這(zhè)種潛在(zài)需求。在(zài)網站營銷方面，我們一(yī / yì ／yí)樣可以(yǐ)利用網絡的(de)優勢，其中的(de)關鍵是(shì)在(zài)相關信息資源的(de)資料方面多下功夫，給浏覽者一(yī / yì ／yí)個(gè)增進各方面相關知識的(de)空間，并合理地(dì / de)将産品信息結合在(zài)其它信息之(zhī)中，從而(ér)巧妙地(dì / de)刺激浏覽者的(de)潛在(zài)需求。

What is the "demand"? Simple to say today's society is facing the social wealth, there is a huge potential demand, but customers are often unaware of what is your own needs, but in the process of various commodity information, the potential demand is excited in some form, then the formation of consumption. A major topic in the modern advertising and marketing is how to stimulate, release the potential demand. In web marketing, we can use the advantage of network, which is the key in the aspects of resource related information more efforts, to visit a enhance the knowledge space, and reasonably the product information is combined with other information, the potential demand and thus subtly stimulate visitors.

7、展示産品或技術優勢

Display products or technical advantage

在(zài)目前競争激烈的(de)市場中，除非一(yī / yì ／yí)個(gè)大(dà)型公司具有技術壟斷或産品生産優勢，一(yī / yì ／yí)般的(de)中、小型公司可能很難挖掘這(zhè)方面的(de)優勢，不(bù)要(yào / yāo)緊，互聯網最大(dà)的(de)特點就(jiù)是(shì)她的(de)開放性和(hé / huò)跨地(dì / de)域性，開放性決定了(le／liǎo)互聯網信息的(de)共享，這(zhè)一(yī / yì ／yí)特點爲(wéi / wèi)中小企業赢得了(le／liǎo)與大(dà)企業相抗衡的(de)可能性：通過互聯網的(de)信息資源共享，中小企業可以(yǐ)獲得對現代企業至關重要(yào / yāo)而(ér)又以(yǐ)常規方式無力收集的(de)市場信息；跨地(dì / de)域性使企業營銷突破了(le／liǎo)傳統市場的(de)地(dì / de)域限制，企業的(de)發展方向和(hé / huò)市場規模，因此，“互聯網使中小企業得以(yǐ)與大(dà)企業在(zài)同一(yī / yì ／yí)起跑線上(shàng)競技”。

In the current competitive market, unless a Large Firm has advantage in production technology monopoly or products, in general, small companies may be difficult to tap this advantage, it does not matter, the characteristics of the Internet is the biggest her openness and cross regional, open decides the sharing of Internet information, the characteristics of to win the possibility to contend with the big business for small and medium enterprises: through the sharing of information resources of the Internet, small and medium-sized enterprises can be obtained for the modern enterprise critical and conventionally unable to collect market information; trans regional enterprise marketing broke the geographical restrictions of the traditional market, the development direction and the size of the market, enterprises therefore, "Internet the small and medium-sized enterprises to large enterprises in the same starting line competition".

8、爲(wéi / wèi)買家服務

Services for buyers

“先付出(chū)，再索取”，這(zhè)是(shì)網絡行銷的(de)一(yī / yì ／yí)個(gè)很實用的(de)方法，面對不(bù)計其數的(de)企業網站，如果你不(bù)爲(wéi / wèi)消費者提供任何利益，消費者是(shì)不(bù)會想到(dào)你的(de)。這(zhè)就(jiù)是(shì)爲(wéi / wèi)什麽我在(zài)本文開始強調“爲(wéi / wèi)顧客帶來(lái)什麽利益”的(de)原因，準備一(yī / yì ／yí)切有利于(yú)消費者的(de)資料，籌劃各種有利于(yú)消費者的(de)活動，通過網站進行宣傳，同時(shí)配合網下運作，比如：可以(yǐ)在(zài)網站發布後配合網下舉行促銷活動，總之(zhī)，記住，多爲(wéi / wèi)你的(de)客戶或消費者提供好處。

"First pay, and then claim", this is a very practical method of network marketing, in the face of too many to count enterprise website, if you do not provide any benefits to consumers, consumers are not thinking of you. This is why I at the beginning of this emphasis on "what are the benefits for customers", prepare all in favor of consumer data, planning various consumer friendly activities, publicity through the website, at the same time with the network operation, such as: can be published on the website with the promotional activities, net anyway, remember, provide the benefits for your customers or consumers.

9、推銷新産品

Promoting new products

Internet是(shì)與顧客溝通的(de)重要(yào / yāo)工具，同時(shí)也(yě)是(shì)推銷新産品的(de)重要(yào / yāo)渠道(dào)。通過Internet可以(yǐ)從各方面介紹被推銷的(de)新産品。測試新産品市場反應，并得到(dào)即時(shí)的(de)反饋。在(zài)商業活動中一(yī / yì ／yí)張照片可以(yǐ)勝過千言萬語，可以(yǐ)通過提供企業照片、音及圖片檔案等多媒體信息來(lái)服務顧客。

Internet is an important tool of communication with customers, and it's an important way to promote the new product. Through the Internet can introduce new products to be sold in all respects. Test new products market reaction, and get immediate feedback. In business activity, a photograph can be better than thousands and thousands of words, can provide enterprises photos, sound and images and other multimedia information to customer service.