網絡營銷推廣

現在(zài)很多企業都傾向于(yú)營銷型網站建設，所以(yǐ)多數網站上(shàng)的(de)内容不(bù)能僅僅局限于(yú)新聞，圖片，寫文章等這(zhè)些老套的(de)形式。我們要(yào / yāo)制作一(yī / yì ／yí)些新鮮熱門的(de)事件來(lái)提高網站的(de)的(de)流量的(de)專題。專題類現在(zài)主要(yào / yāo)分爲(wéi / wèi)事件，主題，挖掘類專題。所以(yǐ)我們在(zài)網站制作專題是(shì)需要(yào / yāo)注意很多。

Now many enterprises are inclined to marketing type website construction, so most of the content of the web site is not limited to the news, pictures, writing, etc. these old forms. We're making some fresh hot event to improve the site traffic project. Special topic now mainly divided into events, theme, mining topics. So we in the site to make special is the need to pay attention to many.

營銷型網站建設展示圖

Marketing type website construction layout确定主題(Determine the subject)

專題與我們更新的(de)内容不(bù)同，專題包含的(de)信息量大(dà)，範圍廣，展示的(de)方式靈活，用戶體驗也(yě)是(shì)非常好的(de)。但是(shì)我們在(zài)确定專題主題時(shí)就(jiù)比較困難了(le／liǎo)。我們在(zài)剛剛制作時(shí)沒有方向，沒有目标。所以(yǐ)我們就(jiù)要(yào / yāo)學會确定主題。

The different project and we update content, the amount of information contained in a wide range of topics, display, flexible, user experience is also very good. But we in determining the special subject is more difficult. We have no direction in just the production, no goal. So we must learn to identify the subject.

（1）經常看搜索引擎(Often see search engine)

現在(zài)大(dà)多數的(de)網友都是(shì)通過搜索引擎搜索的(de)。所以(yǐ)搜索引擎的(de)數據一(yī / yì ／yí)般都是(shì)用戶比較關注的(de)，例如百度新聞，騰訊新聞等等都是(shì)每天出(chū)現在(zài)大(dà)衆視野中的(de)。如在(zài)新聞中看到(dào)一(yī / yì ／yí)個(gè)比較惹争議的(de)事件，我們就(jiù)可以(yǐ)馬上(shàng)組織着手制作一(yī / yì ／yí)個(gè)相關的(de)主題，和(hé / huò)大(dà)家一(yī / yì ／yí)起讨論。這(zhè)樣不(bù)僅可以(yǐ)獲得流量，也(yě)使用戶可以(yǐ)記住你，更加的(de)關注你。

Now most of the users are returned by search engines. So the search engine data are generally users of concern, such as Baidu news, Tencent News and so on are appeared in the public view of everyday. If you see a more controversial events in the news, we can immediately set about making a related topic, and we discuss it together. It can not only obtain flow, but also allows the user to remember you, the more attention you.

（2）分析客戶注重點(Analysis of customer note key)

對于(yú)客戶關注多的(de)主題我們可以(yǐ)更多的(de)留意。現在(zài)絕大(dà)部分的(de)主流訪問統計都是(shì)有關鍵詞的(de)，我們可以(yǐ)通過關鍵詞的(de)搜索發現用戶關注的(de)方向需求，了(le／liǎo)解這(zhè)種需求是(shì)不(bù)是(shì)普遍性的(de)。如果這(zhè)個(gè)話題比較普遍，我們就(jiù)可以(yǐ)将它作爲(wéi / wèi)專題 ，來(lái)吸引更多的(de)用戶，增加網站流量。

For customers concerned about many topics we can pay more attention to. Now most of the mainstream access statistics are key words, we can find that the users concern about the direction of the demand by keyword search, to understand the needs of the universality of is it right?. If the topic is relatively common, we can use it as a topic, to attract more customers, increase website traffic.

（3）觀察用戶體驗(Observing the user experience)

我們制作專題的(de)目的(de)就(jiù)是(shì)爲(wéi / wèi)了(le／liǎo)吸引用戶的(de)，以(yǐ)上(shàng)所說(shuō)的(de)是(shì)要(yào / yāo)如何吸引用戶。用戶體驗則是(shì)一(yī / yì ／yí)個(gè)用戶對一(yī / yì ／yí)個(gè)網站的(de)感覺最直接的(de)體現。所以(yǐ)我們可以(yǐ)制作一(yī / yì ／yí)個(gè)用戶反饋來(lái)看看用戶對自己營銷型網站建設的(de)用戶體驗是(shì)什麽樣的(de)。

We produce special purpose is to attract the user, that is how to attract users. The user experience is the most direct embodiment of a user to a web sensation. So we can make a user feedback to the user to have a look to build their own marketing type site experience is what.

注意事項(Precautions)

我們網站的(de)主題是(shì)對内容的(de)一(yī / yì ／yí)個(gè)總結，所以(yǐ)網站的(de)内容包括的(de)方向一(yī / yì ／yí)定要(yào / yāo)有個(gè)限度，不(bù)要(yào / yāo)太大(dà)的(de)誇大(dà)虛假。内容要(yào / yāo)真實，所涉及的(de)背景資料也(yě)要(yào / yāo)有更具，準确。對于(yú)材料的(de)選擇也(yě)要(yào / yāo)有權威性、代表性，這(zhè)樣可以(yǐ)增加專題内容的(de)可信度。我們的(de)方向要(yào / yāo)放在(zài)那些未經加工的(de)内容上(shàng)，一(yī / yì ／yí)般原創的(de)内容越多，愈能突出(chū)你網站的(de)獨特性。利用自身的(de)優越資源，突出(chū)重點。我們的(de)營銷型網站建設主題不(bù)能僅僅突出(chū)正面的(de)内容，我們要(yào / yāo)多方面分析。有了(le／liǎo)好的(de)主題和(hé / huò)内容，我們經過合理的(de)設置進行排版。一(yī / yì ／yí)篇好的(de)主題就(jiù)出(chū)現了(le／liǎo)。

Our site's theme is a summary of the content, so the content of the site, including the direction must be a limit, do not exaggerate too much false. Contents to be true, involving also have more background information, and accurate. The choice of materials should also have the authority, representation, which can increase the credibility of thematic content. Our direction to be placed on the content of those raw, original content, the more general, more able to highlight the uniqueness of your site. Use of their superior resources and focus. Our marketing theme based website building can not just highlight positive content, we want to analyze various aspects. With a good theme and content, we have gone through the setting of a reasonable layout. A good theme has emerged.