網站seo優化

從事優化這(zhè)些年來(lái)，接觸了(le／liǎo)太多行業，其中醫療行業主要(yào / yāo)是(shì)民營醫療在(zài)優化及競價這(zhè)塊走得特别快，基本算是(shì)所有行業裏走得最遠，玩得極緻的(de)行業。前後也(yě) 接觸了(le／liǎo)大(dà)大(dà)小小不(bù)同的(de)醫院網站，我們自己醫院三國(guó)團隊也(yě)今年也(yě)建了(le／liǎo)近100多個(gè)醫院網站，借着本篇文章羽毛想談談醫院網站制作及初期優化需要(yào / yāo)注意的(de)一(yī / yì ／yí)些事項心得，希望能抛磚引玉，更多從事醫院的(de)童鞋們一(yī / yì ／yí)起交流,談談你的(de)一(yī / yì ／yí)些困惑也(yě)可以(yǐ)，談談你的(de)一(yī / yì ／yí)些心得和(hé / huò)想法也(yě)行啊。

Engaged in optimization and over the years, the contact with too many industries, including the medical industry is mainly private medical in optimization and for this to go quickly, is in the field of basic all travel furthest, had acme of the industry. Before and after contact with the also greatly small different hospital web site, our own hospital team also this year also three built nearly 100 more hospital website, through this article feather want to talk about the hospital website construction and optimization of the need to pay attention to the early experience some matters, the hope can derive more engaged in the hospital with the children exchange, and talk about your some confusion can also, talk about some of your experience and ideas would be fine.

第一(yī / yì ／yí)、站點定位(Site positioning)。

定位這(zhè)個(gè)問題是(shì)誰也(yě)繞不(bù)開的(de)話題。有次我給杭州某醫院做培訓的(de)時(shí)候，就(jiù)問了(le／liǎo)那邊的(de)包括策劃，seo，競價，編輯，美工程序等人(rén)：大(dà)家都知道(dào)我們醫院 主推有2個(gè)站點，都是(shì)XXX病種;我的(de)問題是(shì)，誰能說(shuō)說(shuō)這(zhè)2個(gè)站他(tā)們之(zhī)間的(de)差異在(zài)什麽地(dì / de)方?結果，幾乎沒有人(rén)說(shuō)的(de)清晰和(hé / huò)準确。像這(zhè)樣的(de)情況，就(jiù)是(shì)典型的(de)定 位不(bù)精準。自然後續的(de)工作效果就(jiù)好不(bù)到(dào)哪去，這(zhè)也(yě)是(shì)很多醫院建站的(de)通病。醫療站，醫療站;這(zhè)個(gè)詞誰都會叫，但真正的(de)細節差别在(zài)哪?每個(gè)醫院的(de)需求不(bù)一(yī / yì ／yí)樣， 每個(gè)醫院主推的(de)科室不(bù)一(yī / yì ／yí)樣，每個(gè)醫院的(de)優勢不(bù)一(yī / yì ／yí)樣，甚至每個(gè)醫院的(de)人(rén)員配比不(bù)一(yī / yì ／yí)樣，自然就(jiù)會體現在(zài)不(bù)同的(de)站點上(shàng)面。

The question is who also positioning is not open around the topic. One time I give a hangzhou hospital for training, asked that include planning, seo, bidding, the editor, artists such as program: we all know that we have two main hospital site, all is XXX diseases; My question is, who can tell us what these two stood their differences in what place? As a result, almost no one said clear and accurate. Situation like this, it is the typical set a not accurate. Natural follow-up work the effect is not good where, as many hospital the common fault of the site. The medical, medical; Who will call the word, but the details of the real difference? Every hospital demand is different, every hospital has the rate, the advantage of every hospital, even every hospital personnel ratio, nature will be reflected in different sites above.

常見的(de)會有以(yǐ)下幾種方面：

Common will have the following several aspects

1，醫院官網。

Hospital's official website

2，病種科室地(dì / de)區站。

Diseases department region stand.

3，病種科室行業站。

Diseases department industry stand.

4，單頁面營銷站點。

Single page marketing site.

5，輔助型覆蓋類站點。

Auxiliary type cover kind of site.

6，競價站。

Bidding station.

7，主推醫生的(de)站點(不(bù)常見)

The main doctor site (not common)

8，其他(tā)等等。

Other, etc.

第二、明白站點是(shì)給病人(rén)看的(de)(Understand that site is to see the patient)。

這(zhè)也(yě)是(shì)個(gè)通病。估計這(zhè)個(gè)問題會一(yī / yì ／yí)直圍繞着整個(gè)站點的(de)運營。

This is a common fault. Estimate the problems will have been around the entire site operation.

很多時(shí)候，真正決定站點最終形态的(de)是(shì)醫院負責人(rén)。科室主任也(yě)好，營銷總監也(yě)好，是(shì)不(bù)大(dà)可能戰鬥在(zài)網站第一(yī / yì ／yí)前線，直接與患者去作溝通;而(ér)一(yī / yì ／yí)般能和(hé / huò)患者 有溝通的(de)，會是(shì)咨詢師和(hé / huò)醫生。這(zhè)裏我們就(jiù)分析下了(le／liǎo)：咨詢師，咨詢量的(de)壓力在(zài)那，不(bù)大(dà)可能會與患者扯咱們醫院網站哪裏好，哪裏不(bù)好;另一(yī / yì ／yí)方面是(shì)咨詢師她們畢 竟對網站理解沒那麽深刻，簡單說(shuō)不(bù)專業;就(jiù)算想聊，也(yě)聊不(bù)出(chū)個(gè)知乎所以(yǐ)然來(lái)。醫生，那塊就(jiù)更指望不(bù)上(shàng)了(le／liǎo)。羽毛哥接觸好多醫院來(lái)看，網絡部與醫院其他(tā)部門是(shì) 非常的(de)獨立。很少(幾乎沒有)是(shì)協調作戰的(de)。

Most of the time, the site of the final form of the real decision is a hospital in charge. Department director or marketing director or is not likely to be fighting in the website first the front line, with the patient to be direct communication; While general can and patients communication, would be consultants and doctor. Here we analysis the: consultants, consulting amount of pressure on that, likely with the patient's web site at the hospital where good, where is bad; On the other hand is consultants they finish on a web site that not so deep understanding, simply said no professional; Even if want to chat, also out who know about coming together. The doctor, that piece is more hope not. The elder brother of the hospital to see a lot of contact with feathers, the network department and other departments of the hospital is very independent. Very few (almost no) is to coordinate the fight.

所以(yǐ)，這(zhè)個(gè)信息流就(jiù)非常有問題。患者–>咨詢師/醫生–>科室主任/營銷總監—>程序/美工。這(zhè)條線基本是(shì)理想的(de)假想狀态。慢不(bù)說(shuō)，走得完走不(bù)完還是(shì)回事。所以(yǐ)，這(zhè)也(yě)是(shì)很多醫院網站用戶體驗糟糕，糟糕也(yě)就(jiù)算了(le／liǎo)，卻一(yī / yì ／yí)直甚至很長很長一(yī / yì ／yí)段時(shí)間都解決不(bù)了(le／liǎo)的(de)毛病原因所在(zài)。除非，你有專業的(de)人(rén)員進行指導，而(ér)這(zhè)個(gè)指導人(rén)除去專業知識外，還必須對醫院的(de)情況非常熟悉，才能做出(chū)精準的(de)策略和(hé / huò)改進方案來(lái)。這(zhè)裏，我們要(yào / yāo)明白的(de)一(yī / yì ／yí)個(gè)大(dà)原則是(shì)，網站是(shì)個(gè)入口，它承載的(de)責任是(shì)爲(wéi / wèi)患者服務，給患者帶來(lái)有用的(de)信息，從而(ér)取得用戶信任;最終達到(dào)下一(yī / yì ／yí)個(gè)行動的(de)産生。

So, the information flow is very problem. Patients-> consultants/doctor-> department director/marketing director-> program/artists. This line is the ideal state of basic assumption. Slow not to say, go after go out or going on. So, this is also a lot of hospital website user experience bad, bad also calculate, but it has even a long for a long time can not solve the problem the reason. Unless, you have professional personnel for guidance and the guiding people to remove the professional knowledge, still must be opposite the hospital is very familiar with, ability makes the fine strategy and the improvement plan. Here, we want to understand a great principle is, the web site is a entry, it is the responsibility of the bearing for patient services, to patients with useful information, so as to obtain users trust; Eventually reach the next action production.

第三、站點結構與框架(Site structure and framework)。

我們團隊參與改版、建設很多醫療站點情況來(lái)看，良好的(de)網站結構，合理的(de)分配部署關鍵詞;很容易達到(dào)站點的(de)内頁秒收錄，從而(ér)才能實現長尾關鍵詞。基本很多站點在(zài)改版或建設後1個(gè)月内都能實現秒收錄，實現長尾關鍵詞流量。

Our team involved in version, many in the medical building site situation, the good website structure, reasonable distribution deployment keywords; Very easy to reach the site's pages related seconds included, thus to realize the long tail of keywords. Basic many site in revision or construction within one month after can realize seconds included, realize the long tail key words flow.

醫院網站說(shuō)實在(zài)，相比其他(tā)一(yī / yì ／yí)些行業站點來(lái)說(shuō)，功能也(yě)好，欄目也(yě)好，結構也(yě)好，URL地(dì / de)址也(yě)好都是(shì)非常相近似，比較單一(yī / yì ／yí)和(hé / huò)簡單。沒有魚龍混雜的(de)交叉欄目，也(yě)不(bù)存在(zài)很多交集，多對多關系。這(zhè)一(yī / yì ／yí)點，做到(dào)位;基本可以(yǐ)提升站點優化效果30%以(yǐ)上(shàng)。

The hospital said it web site, compared to other some industry site for, function or columns or structure or URL address or are very approximate phase, a single comparison and simple. No trace the cross section, also does not exist with many, many of the relationship. This, do a; Basic can promote site the optimization effect is more than 30%.

第四、頁面優化(Page optimization)。

仔細分析醫療站點，其實頁面很簡潔，常見的(de)就(jiù)是(shì)首頁、頻道(dào)頁、列表頁、文章頁(這(zhè)裏也(yě)包括了(le／liǎo)比如問答這(zhè)種頁面)和(hé / huò)專題頁這(zhè)麽幾類。隻要(yào / yāo)做好我們常說(shuō) 的(de)金字塔原理，就(jiù)可以(yǐ)合理的(de)将各個(gè)頁面形成互推之(zhī)勢;避免頁面間的(de)内耗;同時(shí)也(yě)可以(yǐ)将關鍵詞有條理的(de)部署各頁面。這(zhè)樣的(de)站點就(jiù)是(shì)一(yī / yì ／yí)個(gè)上(shàng)上(shàng)之(zhī)作。至于(yú)頁面内 部的(de)細節優化，要(yào / yāo)根據不(bù)同類型頁面進行不(bù)同的(de)規劃，這(zhè)點可以(yǐ)參看我博客的(de)其他(tā)文章。

Careful analysis of medical sites, in fact pages is very concise, common home page, page, is channel list page, the article page (here also includes such as question and answer this page) and project page so a few classes. As long as do we often say pyramid principle, can reasonable will each page form of colliding potential; Avoid the internal friction between page; At the same time also can will keywords organized the deployment of the page. This site is a up and work. As for the details of the department within the page optimization, according to the different types of page of different planning, this can see my blog other articles.

第五、站點的(de)維護與更新(The site's maintenance and update)。

網站不(bù)是(shì)一(yī / yì ／yí)朝一(yī / yì ／yí)夕的(de)事情，需要(yào / yāo)長時(shí)間的(de)維護和(hé / huò)打理。醫療站點的(de)内容更新，這(zhè)是(shì)編輯日常的(de)必修功課，但說(shuō)實在(zài)，就(jiù)這(zhè)一(yī / yì ／yí)點，沒幾個(gè)醫院是(shì)真的(de)能做到(dào)優 秀，很多都是(shì)及格線徘徊。内容決定站點走向，時(shí)間長了(le／liǎo)，這(zhè)中間的(de)效果差異愈發明顯。切記，切記!同時(shí)，網站的(de)安全性維護，網站圖片，網站專題，網站細節調 整這(zhè)些非常規性的(de)維護也(yě)是(shì)一(yī / yì ／yí)個(gè)網站自我完善的(de)必經之(zhī)路。另外，還有一(yī / yì ／yí)點也(yě)很重要(yào / yāo)，要(yào / yāo)時(shí)時(shí)圍繞用戶的(de)需求來(lái)提供有價值的(de)内容。不(bù)要(yào / yāo)爲(wéi / wèi)了(le／liǎo)收錄量，收錄率等一(yī / yì ／yí)些 數據指标，爲(wéi / wèi)了(le／liǎo)seo而(ér)seo，那樣編輯，優化做的(de)很痛苦，沒有成就(jiù)感不(bù)說(shuō)，最終的(de)效果肯定也(yě)是(shì)不(bù)好的(de)。

The website is not a thing, need long time of maintenance and managed. The content of the site medical update, this is editor of the daily lessons compulsory, but really, at this point, a few hospital is really can do best show, many are passing line around. Content decided to site, time is long, the effect of the differences among this increasingly clear. Remember, remember! At the same time, the security of the website maintenance, website pictures, web site project, the website details the whole of these routine maintenance is also a web site self perfection of the only road. In addition, there is a little also is very important, should always around the needs of the users to provide valuable content. Don't to included quantity, included some data rate in the index, in order to seo and seo, that editor, optimization do very pain, no sense of achievement not to say, the final result is positive is not also good.

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