熟知排名算法,快速提升網站轉化率
企業網站建設或多或少的(de)存在(zài)着很多優化問題,一(yī / yì /yí)個(gè)企業網站究竟應該怎麽做,軟文、描文本、外鏈,等等這(zhè)些究竟該怎麽做,怎麽做才能更好的(de)被搜索引擎接納。即使不(bù)能保證天天原創文章,但是(shì)起碼也(yě)要(yào / yāo)做到(dào)僞原創的(de)二次文章創作,這(zhè)樣别人(rén)在(zài)進入你站時(shí)就(jiù)會覺得你站不(bù)是(shì)垃圾站,因爲(wéi / wèi)這(zhè)樣不(bù)僅僅能獲得流量。還有可能帶來(lái)大(dà)量的(de)潛在(zài)客戶。
Enterprise website construction is more or less there are many optimization problems, a corporate Web site should do, soft, draw text, the chain, etc. These exactly what to do, what to do in order to better search engine accepted. Even if cannot guarantee that every day the original article, but at least to do false original two article creation, so that others into your station will think you stand not garbage station, because it not only can get traffic. And may bring a large number of potential customers.
我覺得網站無非是(shì)要(yào / yāo)網站内容要(yào / yāo)有意義和(hé / huò)可讀性,現在(zài)我就(jiù)爲(wéi / wèi)大(dà)家分析如何把網站做到(dào)最好,爲(wéi / wèi)了(le/liǎo)能讓大(dà)家更加明确及能生動理解,現在(zài)以(yǐ)兩個(gè)網站爲(wéi / wèi)例,舉例說(shuō)明如何結合seo優化來(lái)建設好企業網站。
I think the site is nothing more than to the web site content should be meaningful and readability, now I for you to analyze how the site to do the best, in order to make people more clearly and vividly understand, now to the two site as an example, to illustrate how to combine SEO construction of enterprise web site optimization.
首先,我用“淘寶女裝”的(de)網站和(hé / huò)“營銷型網站建設”的(de)網站進行說(shuō)明。網站建設之(zhī)前要(yào / yāo)了(le/liǎo)解網站的(de)好與壞,先分析兩個(gè)網站。
First of all, I use "Taobao ladies" website and "marketing type website construction website that". To understand the site's good and bad site before construction, analysis of the first two sites.
網站收錄量要(yào / yāo)大(dà)
The web site is included to
網站收錄得越多當然能夠給你的(de)排名帶來(lái)好處了(le/liǎo)。
The website included more certainly can bring you good ranking.
首先,大(dà)家應該明白,一(yī / yì /yí)個(gè)網站總共的(de)頁面數量和(hé / huò)被收錄的(de)頁面數量決定了(le/liǎo)你的(de)網站在(zài)百度的(de)權重多少。也(yě)跟排名有關系了(le/liǎo)。檢測網站建設網站的(de)收錄數量,比牆體廣告這(zhè)個(gè)網站的(de)收錄量要(yào / yāo)大(dà),查詢了(le/liǎo)一(yī / yì /yí)下搜索“網站建設公司”排在(zài)第一(yī / yì /yí)頁所有的(de)網站,收錄量都要(yào / yāo)是(shì)很大(dà)的(de),可見,收錄也(yě)決定了(le/liǎo)你的(de)排名因素之(zhī)一(yī / yì /yí)。
First of all, we should understand that the number of pages of a web site, the total number of pages and included determines your site in many Baidu weight. Also has a relationship with the ranking. Detection of website construction sites included the number, larger than the wall advertising the site collection of quantity, inquires about the search "website construction company" row on the first page of all the sites, the amount collected if large, visible, included also decided that one of your ranking factors.
百度的(de)收錄率跟權重是(shì)挂鈎的(de),不(bù)妨也(yě)換種方式。先提高網站權重,收錄自然會跟着上(shàng)去,這(zhè)個(gè)思路已經被筆者證實過了(le/liǎo),非常有效果。
Baidu included rate with weight is linked, can also change a way. To improve website weight, included natural will follow up, this idea has been the author confirmed, very effective.
網站内容要(yào / yāo)豐富
Website content rich
“内容爲(wéi / wèi)王,外鏈爲(wéi / wèi)皇”,網站的(de)所有内容是(shì)否豐富對于(yú)優化來(lái)說(shuō)也(yě)是(shì)一(yī / yì /yí)個(gè)關鍵所在(zài),網站内容不(bù)但要(yào / yāo)時(shí)常更新,更重要(yào / yāo)的(de)是(shì)網站要(yào / yāo)有信息内容,可以(yǐ)對比一(yī / yì /yí)下兩個(gè)網站的(de)内容。
"Content is king, the chain for emperor", all the content of the website is rich for optimization is a key content, not only to update, more important is the site information, you can compare two website content.
湖北衆廣網絡網站的(de)首頁,資訊信息方面有幾百條新聞信息,牆體廣告網站首頁幾乎沒有新聞信息,這(zhè)個(gè)最好對比,大(dà)家可以(yǐ)從網站的(de)首頁都可以(yǐ)看出(chū)信息量的(de)多少。
Luxuries China website home page, there are hundreds of news information, wall advertising website home page almost no news information, the best comparison, we can from the site's home page can be seen in the amount of information.
要(yào / yāo)加上(shàng)圖片标簽
Want a picture label plus
網站上(shàng)的(de)圖片,爲(wéi / wèi)圖片添加alt屬性說(shuō)明,因索引擎目前還不(bù)能夠識别圖片的(de)能力,圖片必須加上(shàng)ALT标簽,給那些不(bù)能看懂網站圖像的(de)搜索爬蟲提供文字說(shuō)明。所以(yǐ)我在(zài)ALT屬性中添加要(yào / yāo)優化的(de)關鍵詞來(lái)讓搜索引擎知道(dào)這(zhè)個(gè)頁面的(de)内容與什麽主題是(shì)密切相關的(de)。
The pictures on the website, add the alt attribute for images, factors of engine is not identification ability to the picture, the picture must be coupled with ALT tags, to those who cannot read web image search crawler provides text. So I in the ALT attribute to add keywords to optimize to let search engines know this page content with what topic is closely related to the.
alt屬性的(de)值簡要(yào / yāo)的(de)說(shuō)明了(le/liǎo)這(zhè)張圖片所要(yào / yāo)表達的(de)信息,在(zài)圖片無法顯示的(de)時(shí)候也(yě)可以(yǐ)同樣讓用戶知道(dào)這(zhè)個(gè)圖片要(yào / yāo)表達的(de)主題是(shì)什麽。同樣也(yě)可以(yǐ)讓搜索引擎知道(dào)這(zhè)個(gè)圖片是(shì)與家具相關主題的(de)圖片。這(zhè)樣描述即符合用戶體驗,又可以(yǐ)達到(dào)優化 關鍵詞的(de)效果,是(shì)最好的(de)alt屬性描述方式。
The value of the alt attribute to a brief description of the picture to express information, time cannot be displayed in the picture can also let the user know what is this image to express the theme of the. Also can let search engines know that this picture is related to the theme of the picture with the furniture. This description is in accord with the user experience, and can achieve the optimization keywords effect, is the best way to describe the ALT attribute.
湖北衆廣網絡網站上(shàng)廣告圖片,産品圖片等,都加了(le/liǎo)ALT标簽說(shuō)明;而(ér)牆體廣告網站上(shàng)所有的(de)圖片并沒有做ALT标簽,這(zhè)種優化方式就(jiù)沒有辦法得到(dào)搜索引擎的(de)笑納。
Luxuries China website advertising images, product pictures, are added to the ALT label; and the wall ads on the site all pictures don't do ALT tag, this optimization method can't get the search engine's heart.
取消網站首頁動畫
Cancel the web page animation
網站首頁做個(gè)動畫的(de)确很吸引人(rén),其實很多用戶并不(bù)是(shì)很喜歡首頁動畫,除了(le/liǎo)需要(yào / yāo)費時(shí)等待,而(ér)且大(dà)部分動畫中都找不(bù)到(dào)用戶需要(yào / yāo)找的(de)信息,所以(yǐ)這(zhè)個(gè)效果并不(bù)利于(yú)優化排名。
Website home page to do animation is very attractive, in fact, many users are not very like the animation, in addition to the time to wait, and most of the animation are unable to find the user needs to find information, so the effect is not conducive to ranking optimization.
湖北衆廣網絡網站上(shàng)的(de)動畫很少;牆體廣告網站上(shàng)的(de)動畫篇幅很大(dà),特别是(shì)首頁都是(shì)以(yǐ)動畫的(de)形式展出(chū),上(shàng)面也(yě)說(shuō)了(le/liǎo)搜索爬蟲不(bù)具備識别圖片的(de)功能,相同搜索爬蟲也(yě)不(bù)能夠識别動畫中的(de)文字及圖片所以(yǐ),首頁是(shì)一(yī / yì /yí)個(gè)重點,不(bù)能被動畫全都占據,要(yào / yāo)考慮用戶的(de)需求,搜索引擎也(yě)是(shì)用戶體驗爲(wéi / wèi)主。
Luxuries China website animation rarely; wall advertising website animation space is very big, especially the home is to the form of animation display, the above said the search crawler does not have the image recognition function, the same search crawler is not able to text and image recognition in the animation so, home is a focus, not be animation all occupy, to consider the needs of users, the search engine user experience.
網站編輯标準
Website editor standard
關于(yú)網站編輯,用的(de)w3标準, 頁面布局用DIV+CSS來(lái)布局網站頁面。
About the website editor, use W3 standard, using DIV+CSS page layout to the layout of web pages.
湖北衆廣網絡用的(de)是(shì)w3标準, 頁面布局用的(de)是(shì)DIV+CSS來(lái)布局頁面;牆體廣告網站上(shàng)沒有用w3标準,及DIV+CSS來(lái)布局頁面來(lái)做網站。
Luxuries Chinese is using the W3 standard, the layout of the page is used in DIV+CSS to the layout of the page; the wall ads on the site did not use the W3 standard, and DIV+CSS to layout pages to do.
alexa世界排名
Alexa world ranking
Alexa是(shì)一(yī / yì /yí)家專門發布網站世界排名的(de)網站。Alexa網站排名的(de)計算,是(shì)以(yǐ)網站的(de)每天平均使用人(rén)數、 人(rén)均訪問頁面數(與人(rén)數和(hé / huò)人(rén)均頁數之(zhī)乘積成正比)爲(wéi / wèi)基礎, 以(yǐ)這(zhè)二者的(de)幾何平均數來(lái)排名。
Alexa is a special release site world ranking website. Calculation of Alexa website ranking, is the site daily average per capita use number, visit the page number (proportional to the product of average per capita and the number of pages) as the foundation, ranking the two's geometrical average.
特别是(shì)在(zài)同客戶談論網站流量,還有地(dì / de)區排名,作推廣的(de)時(shí)候,特别有用。
湖北衆廣網絡世界排名:277568
牆體廣告世界排名:6022271
測試出(chū)湖北衆廣網絡的(de)排名要(yào / yāo)比牆體廣告的(de)排名要(yào / yāo)前很多,很多站長會比較重視這(zhè)個(gè)值,因爲(wéi / wèi)在(zài)沒有一(yī / yì /yí)個(gè)更好的(de)排名方法之(zhī)前,Alexa排名還是(shì)有參考價值的(de)。
Test Luxuries Chinese rankings than the wall advertising ranking to many, many webmaster will pay more attention to this value, because before ranking method for lack of a better, Alexa ranking or a reference value.
要(yào / yāo)正确優化好一(yī / yì /yí)個(gè)網站從而(ér)達到(dào)優化排名的(de)效,就(jiù)要(yào / yāo)做到(dào)以(yǐ)上(shàng)八點,必須提高網站PR值,收錄數要(yào / yāo)提高,資訊新聞,寫好關鍵詞密度,圖片加上(shàng)alt屬性,圖片要(yào / yāo)控制,動畫要(yào / yāo)減肥,做到(dào)網站編輯标準。
To optimize a website to optimize ranking effect, to achieve the above eight points, must improve website PR value, included the number to increase, news, write the keyword density, pictures and alt attribute, the picture should control, animation to lose weight, do website editing standards.
SEO過程中總會發生大(dà)大(dà)小小的(de)問題。不(bù)幸的(de)是(shì),問題不(bù)是(shì)那麽容易被找到(dào)和(hé / huò)解決的(de)。所以(yǐ)我們必須從網站的(de)細節地(dì / de)方一(yī / yì /yí)個(gè)個(gè)的(de)加以(yǐ)改正,相信網站一(yī / yì /yí)定會向前靠攏。一(yī / yì /yí)個(gè)月網站就(jiù)能優化在(zài)第一(yī / yì /yí)頁了(le/liǎo),這(zhè)個(gè)效果的(de)确是(shì)非常明顯及有效的(de)。Always occurs in the SEO process greatly small problem. Unfortunately, the problem is not so easy to be found and solved. So we must from the details of the local site in one of the correct, believe that the site will move closer. A month in the first page of the site can be optimized, the effect is very obvious and effective.
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