網站seo優化

用戶體驗，英文叫做User Experience，縮寫爲(wéi / wèi)UE或者UX。一(yī / yì ／yí)種純主觀的(de)在(zài)用戶訪問一(yī / yì ／yí)個(gè)網站或使用一(yī / yì ／yí)個(gè)産品（服務）的(de)過程中建立起來(lái)的(de)心理感受。他(tā)們的(de)印象和(hé / huò)感覺，是(shì)否成功，是(shì)否享受，是(shì)否還想再來(lái)/使用。他(tā)們能夠忍受的(de)問題，疑惑和(hé / huò)BUG的(de)程度。因爲(wéi / wèi)它是(shì)純主觀的(de)，就(jiù)帶有一(yī / yì ／yí)定的(de)不(bù)确定因素。個(gè)體差異也(yě)決定了(le／liǎo)每個(gè)用戶的(de)真實體驗是(shì)無法通過其他(tā)途徑來(lái)完全模拟或再現的(de)。

User Experience, English is called the User Experience, abbreviation for UE or UX. A kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. Their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. They can endure problems, doubt, and the extent of the BUG. Because it's pure subjective, he has some uncertain factors. Individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.

雖然是(shì)一(yī / yì ／yí)種主觀感受，但是(shì)對于(yú)一(yī / yì ／yí)個(gè)界定明确的(de)用戶群體來(lái)講，其感受會有諸多相似之(zhī)處，因此，用戶體驗的(de)共性能夠爲(wéi / wèi)設計者所把握，可以(yǐ)通過良好設計實驗來(lái)認識到(dào)，針對這(zhè)種主觀感受的(de)優化則被稱爲(wéi / wèi)UEO。UE充斥在(zài)社會的(de)各行各業，走在(zài)前面的(de)如世界企業500強，他(tā)們很早之(zhī)前就(jiù)開始研究這(zhè)些，這(zhè)幾年開始，中國(guó)的(de)一(yī / yì ／yí)部分企業開始受到(dào)跨國(guó)公司的(de)啓蒙，嘗試做一(yī / yì ／yí)些客戶體驗的(de)活動，吸引客戶去做新産品的(de)體驗，進而(ér)達到(dào)多銷的(de)目的(de)。

Although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called UEO. UE in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of China enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.

IT行業一(yī / yì ／yí)直都是(shì)處于(yú)最顯眼的(de)位置，是(shì)新、奇、特的(de)代表行業，對網絡而(ér)言，新技術的(de)不(bù)斷開發使得互聯網的(de)發展如“淩波微步”一(yī / yì ／yí)般快速向前，幾年就(jiù)是(shì)一(yī / yì ／yí)個(gè)時(shí)代的(de)說(shuō)法尤其适用于(yú)互聯網産業。web2.0時(shí)代，寬帶網絡時(shí)代，使得互聯網是(shì)這(zhè)般多姿多彩，人(rén)們足不(bù)出(chū)戶即可享受精彩。而(ér)對散布在(zài)互聯網中的(de)數以(yǐ)億計的(de)網站制作而(ér)言，這(zhè)既是(shì)好事，又是(shì)壞事，好的(de)是(shì)新技術使産品得以(yǐ)全方位展示，壞的(de)是(shì)所有産品都可以(yǐ)全方位展示，如何讓客戶看到(dào)自己的(de)産品成爲(wéi / wèi)一(yī / yì ／yí)個(gè)重要(yào / yāo)的(de)問題。

The IT industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the Internet as "ling2 Po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the Internet industry. Web2.0 era, broadband network times, make the Internet is so colorful, people never leave home to enjoy wonderful. And to spread on the Internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.

一(yī / yì ／yí)、網站用戶體驗不(bù)用友好的(de)困素：

Web user experience not friendly trapped element:

用一(yī / yì ／yí)些圖片及Flash，可以(yǐ)增加網站的(de)生動性，增加視覺沖擊力。但無限制的(de)使用Flash及圖片，會造成頁面文件超大(dà)，占用浏覽者的(de)CPU資源，并且不(bù)利于(yú)頁面更新及搜索引擎對網站的(de)抓取。企赢營銷在(zài)服務企業客戶時(shí)也(yě)會遇到(dào)純Flash的(de)整站首頁網站，建議網站建設過程中要(yào / yāo)考慮視覺效果的(de)同時(shí)，把優化的(de)因素重視起來(lái)。

With some pictures and Flash, can increase the vitality of the web site, increase vision wallop. But unlimited use Flash and pictures, can cause page large files, take up the visitor's CPU resources, and to go against the page updated and search engine to web site to grab. Enterprise marketing in the service enterprise customer win when also can meet the ZhengZhan pure Flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.

1、網站頁面過長

Web page too long

你認爲(wéi / wèi)有多少浏覽者有興趣看你網頁中最下面的(de)内容，不(bù)要(yào / yāo)拿自己來(lái)作比喻，因爲(wéi / wèi)99%以(yǐ)上(shàng)的(de)人(rén)才剛學會上(shàng)網。

Do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the Internet.

在(zài)王建碩的(de)一(yī / yì ／yí)篇文章中提到(dào)：“1995年Jakob Neilson做的(de)互聯網用戶調查，美國(guó)的(de)用戶在(zài)1994年的(de)時(shí)候，隻有10%的(de)用戶會拖動浏覽器右邊的(de)滾動條，而(ér)絕大(dà)多數，90%的(de)用戶，打開一(yī / yì ／yí)個(gè)網站，隻看浏覽第一(yī / yì ／yí)屏看到(dào)的(de)内容，就(jiù)以(yǐ)爲(wéi / wèi)看到(dào)了(le／liǎo)全部，而(ér)不(bù)會向下滾動。”

In WangJianShuo in an article mentioned: "1995 Jakob Neilson do Internet user surveys, America's users in 1994, only 10% of the users will drag the browser on the right of the scroll bars, and the vast majority, 90% of the users, to open a website, only to see the first screen see content browsing, think that he saw the whole, and won't scroll down."

現在(zài)中國(guó)也(yě)有這(zhè)樣的(de)人(rén)，而(ér)且爲(wéi / wèi)數不(bù)少。在(zài)一(yī / yì ／yí)個(gè)網站的(de)首頁，能看到(dào)第三屏内容的(de)人(rén)隻有10%以(yǐ)下，一(yī / yì ／yí)個(gè)過長的(de)網站很容易引起浏覽者的(de)視覺疲勞，更何況大(dà)部分浏覽者很有可能已經被前兩屏的(de)内容吸引到(dào)别的(de)頁面去了(le／liǎo)。

Now China is also such, and a few. In a the website homepage, can see only the third screen content below 10%, a long web site is easy to cause the visitor's visual fatigue, and what's more, most of the visitors are likely to have been the first two screen content attracted to other pages.

2、不(bù)友好的(de)導航

Don't friendly navigation

不(bù)友好的(de)導航是(shì)最影響用戶操作的(de)，不(bù)能讓用記很方便的(de)找到(dào)自己想到(dào)的(de)内容。用戶來(lái)到(dào)一(yī / yì ／yí)個(gè)頁面不(bù)知如何返回上(shàng)一(yī / yì ／yí)頁，不(bù)知道(dào)當前頁面是(shì)在(zài)哪個(gè)欄目下的(de)，這(zhè)樣的(de)網站很可能用戶來(lái)了(le／liǎo)一(yī / yì ／yí)次就(jiù)不(bù)會再來(lái)了(le／liǎo)。

Don't friendly navigation is the influence of user operations, don't let the use of very convenient to find their own record of content. The user to a page doesn't know how to return to previous page, don't know the current page is what column in the, this website is likely to users to a will not to come again.

3、過期的(de)信息

Old information

很久不(bù)更新的(de)信息，很容易讓浏覽者感到(dào)反感，而(ér)且在(zài)心中也(yě)會對你這(zhè)個(gè)網站的(de)品牌形象大(dà)打折扣。

For a long time not updated information, it is easy to let your visitors feel disgusted, and in the heart of this website will be your brand image to sell at a discount greatly.

4、死連接或連接錯誤

Die connection or a connection error

這(zhè)個(gè)就(jiù)不(bù)說(shuō)了(le／liǎo)，這(zhè)是(shì)最基本的(de)錯誤，但是(shì)好些還有這(zhè)樣的(de)錯誤，包括新浪這(zhè)種大(dà)網站。

This is not to say, this is the most basic errors, but many still have such mistakes, including sina this large web sites.

5、孤立的(de)頁面

Isolated page

用戶不(bù)知用什麽方法返回首頁，這(zhè)種情況往往是(shì)出(chū)現在(zài)信息提示頁或内容調查的(de)結果頁上(shàng)。

Users do not know with what method to return to the home page, this kind of situation is often appear in the information clew page or content of the investigation result page.

6、缺少互動的(de)内容

The content of the lack of interaction

缺少互動的(de)内容，缺少網友的(de)參與，不(bù)能讓網友表達情感和(hé / huò)思想，注定這(zhè)個(gè)網站隻是(shì)個(gè)死網站。

The content of the lack of interaction, the lack of a net friend participation, can't let netizen express feelings and ideas, destined to this web site is just a dead website.

7、惡意插件，惡意彈出(chū)窗口

Malicious plug-ins, malicious pop-up Windows

二、如何進行用戶體驗優化

How to optimize the user experience

上(shàng)面列舉了(le／liǎo)一(yī / yì ／yí)部份常見的(de)對用戶不(bù)友好的(de)方式，下面我們來(lái)看看如何進行網站用戶體驗優化。

Listed above some of the common user not friendly way, we come to see how the web site user experience optimization.

（一(yī / yì ／yí)）、根據用戶的(de)登錄網站的(de)第一(yī / yì ／yí)感受，對網站進行優化

According to the user's web site on the first feeling, perform site optimization

1、 域名是(shì)否簡潔易記。

Domain name is concise and to remember.

2、 網頁打開速度：影響網頁打開的(de)速度有很多方面的(de)原因，要(yào / yāo)全力避免自我可控的(de)情況造成網頁打開速度過慢。比如保證服務器的(de)穩定、頁面圖片的(de)大(dà)小和(hé / huò)數量不(bù)要(yào / yāo)太大(dà)太多，可用背景色的(de)盡量避免使用圖片、減少flash的(de)數量、網頁代碼盡量用簡潔語句，清理注釋和(hé / huò)無用的(de)換行空格等。

Web page open speed: influence the speed of the open web page have a lot of reasons, and will do everything to avoid the controllable by self web page open speed too slow. Like a guarantee the stability of the server, page picture size and quantity does not want too big too much, can use the background color of trying to avoid using pictures, reduce the number of flash, as far as possible with concise statement web page code, clean up the comments and useless line feed Spaces, etc.

3、 頁面寬度：目前用戶顯示器從17寸到(dào)22寸以(yǐ)上(shàng)的(de)不(bù)等，寬度的(de)設計需要(yào / yāo)根據目前主流的(de)顯示器尺寸制定。設計過窄用戶會感覺頁面空擋，設計過寬用戶會浏覽不(bù)全網頁内容。

Page width: at present the user from 17 inch display to 22 inches above differ, width design need according to the current mainstream formulated screen size. Design of a narrow users will feel page neutral, design is too wide users will review is not all web content.

4、 網站的(de)整體設計風格：當頁面打開後，能給用戶最直觀的(de)印象的(de)是(shì)網站的(de)色彩，在(zài)網站的(de)色彩上(shàng)，保持與企業品牌形象的(de)統一(yī / yì ／yí)；在(zài)色彩的(de)使用上(shàng)無特殊需求不(bù)要(yào / yāo)超過三種顔色，如有三種顔色要(yào / yāo)盡量不(bù)将紅、黃、藍三色進行搭配；另一(yī / yì ／yí)方面設計風格上(shàng)要(yào / yāo)符合用戶的(de)浏覽習慣，如導航部分位置和(hé / huò)展示樣式的(de)設計，注冊登錄框位置和(hé / huò)樣式的(de)設計，頁腳内容的(de)設計等，需要(yào / yāo)按照大(dà)多數用戶一(yī / yì ／yí)貫的(de)浏覽習慣來(lái)設計。

The website whole design style: when the page is opened, can give users the most intuitive impression is site colour, in website on colour, keep and enterprise brand image, the unification of the In the use of colors no special needs not more than three kinds of color, if have 3 kinds of color to try not to red, yellow, and blue undertake collocation; On the other hand design style to fit the user browsing habits, such as navigation part of the design of the position and display style, registered login box position and the style of design, footer, the design of the content and so on, needs according to most users always browsing habits to design.

5、 網站品牌的(de)标注：網站需要(yào / yāo)在(zài)用戶打開頁面的(de)第一(yī / yì ／yí)時(shí)間讓用戶了(le／liǎo)解 “我是(shì)誰”，以(yǐ)保證提醒用戶是(shì)否進入了(le／liǎo)用戶需要(yào / yāo)的(de)正确的(de)網站。一(yī / yì ／yí)般的(de)做法就(jiù)是(shì)在(zài)網站的(de)合适位置添加網站logo，和(hé / huò)在(zài)浏覽器标題欄添加logo。

Website brand mark: web site in the user to open the page to the first time let users understand who we are, and to ensure that remind if users into the user need correct web site. Common practice is in the proper place to add web site logo, and in the browser title bar add logo.

6、 網站導航欄目的(de)架構：當用戶知道(dào)“我是(shì)誰”之(zhī)後，用戶的(de)需求是(shì)要(yào / yāo)了(le／liǎo)解“我能幫你做什麽”，那麽制作一(yī / yì ／yí)個(gè)清晰的(de)網站導航和(hé / huò)功能鮮明的(de)欄目架構是(shì)一(yī / yì ／yí)個(gè)回答這(zhè)個(gè)問題的(de)最好方式。

The structure of the site navigation column: when the user know who we are after, the demand of user is to understand "what can I do for you," then making a clear navigation and function section of the distinctive architecture is one of the best way to answer this question.

7、 廣告位優化：廣告位的(de)設計一(yī / yì ／yí)方面要(yào / yāo)避免與網站主要(yào / yāo)内容和(hé / huò)功能沖突，影響用戶對網站的(de)正常使用，如目前幾個(gè)大(dà)型網站中覆蓋大(dà)半屏的(de)層廣告，直接擋住了(le／liǎo)用戶要(yào / yāo)選擇的(de)鏈接和(hé / huò)内容，不(bù)得不(bù)等廣告自動消失後才能正常使用。另一(yī / yì ／yí)方面不(bù)宜設置過多的(de)廣告位，商業廣告過于(yú)濃厚會使用戶對網站産生煩感。

Advertising a optimization: advertising a design on the one hand to avoid and website main content and function conflict, the influence of the site's users normal use, such as at present a few large sites covered in the half of advertising, blocking the user to choose directly links and content, have to wait for the advertising disappear automatically to normal use. On the other hand is unfavorable setting too much advertising a, commercial advertisement is too thick to web site users will have vexed feeling.

（二）、用戶使用網站的(de)感受(User use the site of feeling)

當用戶已經了(le／liǎo)解“我是(shì)誰”“我能幫你做什麽”之(zhī)後，那麽用戶下一(yī / yì ／yí)步就(jiù)是(shì)開始使用網站的(de)功能。接下來(lái)就(jiù)是(shì)關于(yú)用戶使用網站感受的(de)優化。

When the user has understand "who am I" "what can I do for you" after, so the user the next step is to start using the functionality of the site. The next step is to use the web site about the user experience of optimization.

1、 注冊流程優化：給用戶展示注冊流程，讓用戶在(zài)注冊前即可了(le／liǎo)解注冊過程會很簡潔；簡化注冊内容，與登錄不(bù)相關的(de)内容可在(zài)注冊成功後由用戶選擇是(shì)否“完善個(gè)人(rén)資料”；注冊或完善資料的(de)内容盡量保證讓用戶多選擇，少填寫的(de)原則；提交後需要(yào / yāo)有清晰的(de)提示，是(shì)否注冊成功，注冊成功後可以(yǐ)做哪些事情，如果注冊未成功，是(shì)什麽原因、在(zài)重新填寫注冊信息時(shí)盡量避免不(bù)必要(yào / yāo)的(de)内容的(de)重複填寫等。

Registration process optimization: to show the user registration process, let users can understand before register registration process will be very concise; Simplified registration content, and not related to the content can login in registration successful by the user choose whether to "improve personal material"; The registration or perfect the content of the material as far as possible let users that many to choose from, the principle of less fill in; After a clear need to submit the tip, whether registered success, registration successful can do what thing, if the registration without success, what is the reason, in to fill out the registration information to avoid unnecessary repeat fill in the content.

2、 鏈接的(de)優化：頁面内容中的(de)鏈接，需要(yào / yāo)清晰的(de)讓用戶看到(dào)，如新浪給鏈接文字使用藍色下劃線，用戶可清晰了(le／liǎo)解哪些内容是(shì)可以(yǐ)點擊進入另一(yī / yì ／yí)個(gè)頁面的(de)；另外鏈接的(de)樣式選擇上(shàng)，一(yī / yì ／yí)般文字性、内容性的(de)鏈接可選擇文字鏈接，功能性的(de)鏈接可選擇按鈕鏈接，活動、廣告、宣傳内容的(de)可選擇圖片鏈接。第三就(jiù)是(shì)要(yào / yāo)明确标注用戶的(de)已讀鏈接，使用戶可以(yǐ)不(bù)必要(yào / yāo)産生重複的(de)點擊。

The optimization of the link: the page content links, need to clear let users see, such as sina to link underline text use blue, the user can clearly understand what content is can click on to another page; Another link style selection, the general characters of content, links to choose text links, functional link can select button links, activities, advertising, promotional content can choose images. The third is to clear the read link has marked the user, the user can produce repeated click unnecessary.

3、 當前位置優化：一(yī / yì ／yí)般情況下，在(zài)頁面中部主要(yào / yāo)内容位置的(de)頭上(shàng)設置一(yī / yì ／yí)個(gè)清晰的(de)路徑鏈接，可以(yǐ)是(shì)用戶更加清楚這(zhè)是(shì)在(zài)哪個(gè)位置；另一(yī / yì ／yí)方面當前位置的(de)優化還需要(yào / yāo)優化域名目錄，一(yī / yì ／yí)級域名下的(de)各級目錄需要(yào / yāo)命名簡介、規範、便于(yú)識别該目錄的(de)主要(yào / yāo)内容。

The current position optimization: usually, in the central position of the main contents page head set a clear path links, can be more clear this is the user which position; On the other hand the current position of the optimization also need to optimize domain name directory, level 1 domain name at all levels of the directory name introduction, norms, and need to identify the main content of the directory.

4、 層次優化：讓用戶從進入首頁到(dào)進入用戶的(de)目标頁面不(bù)要(yào / yāo)超過3層，層次越深流失的(de)用戶會越多。

Level optimization: let users from home page to enter into users' goals page not more than 3 layer, the deeper levels of the loss of the more users.

5、 各類提示優化：一(yī / yì ／yí)方面，如有可能會讓用戶引起歧義或者不(bù)理解的(de)位置中，添加各種樣式的(de)提示信息，如鏈接或圖片的(de)alt提示，彈出(chū)的(de)層提示，或者直接在(zài)焦點位置一(yī / yì ／yí)旁添加提示内容，讓用戶可以(yǐ)在(zài)使用過程中可以(yǐ)明确的(de)了(le／liǎo)解網站内容和(hé / huò)功能。另外很多人(rén)在(zài)做搜索引擎優化過程中，把大(dà)量的(de)圖片、文字鏈接、熱點控件中加入了(le／liǎo)大(dà)量的(de)alt信息，這(zhè)就(jiù)需要(yào / yāo)挑選出(chū)那些沒有必要(yào / yāo)的(de)信息進行精簡或者删除，避免造成用戶的(de)茫然，這(zhè)個(gè)優化也(yě)直接關系到(dào)網站打開速度。

All kinds of tip optimization: on the one hand, such as may allow the user to ambiguous or don't understand of position, add all sorts of styles to the message, like links or pictures Alt tip, the layer of the pop-up cues, or direct in focus position add prompt content aside, let users can in use process can clearly understand the content and function. In addition a lot of people doing search engine optimization process, put a lot of pictures, text links, hot control joined many Alt information, this needs singling out those who didn't have the necessary information to streamline or deleted, avoid to cause the user of vacant, the optimization is directly related to the website open speed.

6、 鏈接跳轉窗口優化：目前打開鏈接後，新頁面的(de)展現方式有兩種，一(yī / yì ／yí)種是(shì)當前頁面跳轉，另一(yī / yì ／yí)種是(shì)彈出(chū)新窗口展開新頁面。在(zài)跳轉方式的(de)選擇上(shàng)需要(yào / yāo)進行沉重考慮，一(yī / yì ／yí)般優化方式爲(wéi / wèi)打開内容列表頁面或流程頁面使用當前頁面跳轉，打開内容頁面使用彈出(chū)頁面跳轉。

Links to jump window optimization: the currently opened after the link, the new page show means has two kinds, one kind is the current page jump, and the other is the pop-up Windows start new page. Jump in the choice of the ways of need to conduct heavy consideration, general optimization methods for open the content page or process list pages using the current page jump, open the content page use popup page jump.

7、 功能性欄目和(hé / huò)内容性欄目的(de)優化：兩種欄目需要(yào / yāo)讓用戶更加容易的(de)區分開，哪些闆塊内中的(de)各個(gè)欄目是(shì)做什麽的(de)，避免内容功能混雜在(zài)一(yī / yì ／yí)起。在(zài)位置的(de)選擇上(shàng)需要(yào / yāo)根據網站的(de)主要(yào / yāo)提供的(de)産品或服務來(lái)決定主次。

Functional section and the content column optimization: two columns need to let users more easy to separate, each of the column in which plate does, avoid content function mixed together. In the position on the choice of the main according to the website to provide products or services to decide the primary and secondary.

8、 功能頁面優化：在(zài)各類設置、收藏、訂閱以(yǐ)及其他(tā)專業功能頁面中，因功能不(bù)同可能頁面會有一(yī / yì ／yí)定差異，但一(yī / yì ／yí)定要(yào / yāo)将功能流程、頁面設計的(de)相似，可以(yǐ)是(shì)用戶不(bù)同功能是(shì)更加容易上(shàng)手，避免了(le／liǎo)每一(yī / yì ／yí)個(gè)功能都要(yào / yāo)重新學習。

Function pages optimization: in all kinds of Settings, collection, subscription and other professional function pages, in different function may have different page will, but must will function flow, page design is similar, can be user different function is more easy to use, to avoid the every function to have to learn.

9、 設置網站地(dì / de)圖：設置網站地(dì / de)圖，讓用戶更加清晰了(le／liǎo)解網站的(de)整體結構，可以(yǐ)更加方便的(de)找到(dào)自己想要(yào / yāo)的(de)内容，另外設置網站地(dì / de)圖對搜索引擎優化也(yě)是(shì)一(yī / yì ／yí)個(gè)非常好的(de)方法。

Set the site map: set the site map, let users more clearly understand the structure of the website, can be more convenient find what they want to content, and set up the site map to search engine optimization is also a very good method.

10、 設置站内搜索：無論是(shì)何種網站，建立一(yī / yì ／yí)個(gè)站内搜索功能都是(shì)很有必要(yào / yāo)的(de)，他(tā)可以(yǐ)節省用戶大(dà)量的(de)查找時(shí)間。當然站内搜索可以(yǐ)是(shì)關鍵字搜索或者是(shì)分類搜索等各種樣式，用戶都是(shì)會非常樂意的(de)去使用。

Set in the station search: whatever the website, establish a stand inside the search function are very be necessary, he can save a lot of time users search. Of course in the station search can be a keyword search or classification of search pattern, users are both would be more than happy to to use.

（三）、網站内容的(de)優化(Optimization of the site's content)

1、 字體字樣優化：網站整體的(de)字體字樣需要(yào / yāo)建立一(yī / yì ／yí)個(gè)規範，鏈接文字、宣傳文字、重點推薦、标題文字等等各類文字，都需要(yào / yāo)建立一(yī / yì ／yí)個(gè)統一(yī / yì ／yí)的(de)标準。

Font on optimization: of your overall site font "needed to establish a standard, link text, publicity text, key recommendation, the headline and so on all kinds of words, all need to establish a uniform standard.

2、 圖片優化：首先是(shì)整站圖片各種技術屬性需要(yào / yāo)有一(yī / yì ／yí)個(gè)标準，如圖片品質、相同尺寸圖片的(de)大(dà)小、格式等。第二點是(shì)在(zài)展示圖片時(shí)是(shì)否添加表框、在(zài)圖片文字應該添加到(dào)什麽位置，圖片下alt是(shì)否添加内容等也(yě)需要(yào / yāo)一(yī / yì ／yí)個(gè)标準。第三是(shì)鏈接圖片應該如何展示能讓用戶了(le／liǎo)解此圖片下有鏈接也(yě)要(yào / yāo)建立标準。

Image optimization: first is the ZhengZhan pictures all sorts of technology attribute need to have a standard, such as picture quality, the same size picture size, format, etc. The second point is on the show pictures whether to add table box, in the photo character should be added to what position, under the picture content, whether to add Alt also need a standard. The third is a link images should be how to display can let users understand the pictures down with links to set up the standard.

3、 菜單、列表優化：菜單既是(shì)各個(gè)欄目的(de)導航，首先需要(yào / yāo)将各欄目命名規範化，各個(gè)欄目命名字數盡量保持統一(yī / yì ／yí)，并用最能使用戶理解的(de)自語。列表的(de)優化也(yě)需要(yào / yāo)建立一(yī / yì ／yí)個(gè)規範，如列表鏈接文字的(de)字數限制，是(shì)否添加更新時(shí)間、鏈接頭部标示圖片統一(yī / yì ／yí)等。

The menu, list optimization: each column navigation menu is, we first need to will each column named standardization, each column named characters try to maintain unity, in the most users to understand to himself. The optimization of the list also need to build a standard, such as the list of links text characters limit, whether to add update time and link head labeled the reunification of pictures.

4、 欄目優化：同樣，頁面中各個(gè)欄目中标題欄的(de)圖片、邊框、框架大(dà)小及文字也(yě)要(yào / yāo)有統一(yī / yì ／yí)的(de)風格。

Column optimization: also, page each column of the title bar pictures, frame, frame size and words also want to have unified style.

5、 内容頁面優化：内容頁面中通常在(zài)建立統一(yī / yì ／yí)的(de)标題、文字、鏈接等規範之(zhī)外，還需要(yào / yāo)有有翻頁規範，頁面内容不(bù)易過長。當長度或者字數到(dào)達一(yī / yì ／yí)定量後需要(yào / yāo)建立翻頁。另外建立相關内容越多引導機制，讓用戶不(bù)必重新切換頁面即可繼續浏覽使用相關内容和(hé / huò)功能。

The content page optimization: the content page usually in establishing a uniform title, text, such as links to regulate besides, still need to have a flip standard, the page content not easy too long. When the length or words to a certain amount to establish content. The more relevant content set up another leading mechanism, let the user does not need to switch can continue to use the page browse the content and function.

（四）、其他(tā)優化(Other optimization)

1、 頁腳内容優化：頁腳内容一(yī / yì ／yí)般包括備案信息、許可信息、網站介紹、聯系方式、法律聲明、幫助等，着一(yī / yì ／yí)些列内容雖然位置并不(bù)顯著，但是(shì)對于(yú)保證用戶對網站的(de)信任感上(shàng)，是(shì)十分有必要(yào / yāo)的(de)。

Footer content optimizing: the footer content general record information, including information web site license, the contact method, legal statement, help, although some column content position is not significant, but to ensure that users of the site's trust, is essential.

2、 常見問題解答（FAQ）：問題、建議、意見，可第一(yī / yì ／yí)時(shí)間了(le／liǎo)解用戶的(de)各種問題、需求、建議和(hé / huò)意見，對于(yú)用戶體驗的(de)優化是(shì)一(yī / yì ／yí)個(gè)必不(bù)可好的(de)欄目。

FAQ (FAQ) : the problem, suggestion, comment, but the first time users understand the various problems, needs, advice and opinion, for the optimization of the user experience is a must not good columns.

3、 友情鏈接：友情鏈接欄目在(zài)頁面中不(bù)要(yào / yāo)展示過多鏈接，盡量選擇文字鏈接；在(zài)友情網站的(de)選擇上(shàng)也(yě)要(yào / yāo)注意選擇知名度高、内容相同、相似或可共享用戶的(de)網站。

Link: links page don't display in the column of too many links, try to choose text links; In the choice of friendship website also want to pay attention to choose high reputation, same content, similar or can be Shared user's web site.

4、 會員功能優化：需要(yào / yāo)建立一(yī / yì ／yí)套與非會員有區别的(de)服務模式。

Member function optimization: need to establish a set of hardware, and there is a difference between service mode.

5、 數據統計：一(yī / yì ／yí)定要(yào / yāo)使用或者設計一(yī / yì ／yí)套完善網站數據統計系統，以(yǐ)便通過數據不(bù)斷對網站各個(gè)方面進行分析和(hé / huò)優化。

Statistics: be sure to use or design a perfect site statistics system, so that through the data continuously all aspects of the website analysis and optimization.

多則濫，一(yī / yì ／yí)些站長爲(wéi / wèi)了(le／liǎo)賺廣告聯盟的(de)錢，采用黑帽技術，無休止的(de)建站，建立站群，很多網站做的(de)真是(shì)糟糕之(zhī)極，但某些關鍵詞排名卻穩居榜首，有着相當好的(de)排名，一(yī / yì ／yí)旦打開網頁，便是(shì)滿目蒼夷，廣告滿天飛還算好的(de)，很多站則是(shì)廣告之(zhī)中插入内容文字，真個(gè)是(shì)一(yī / yì ／yí)個(gè)廣告的(de)海洋。應該感謝這(zhè)些網站，讓網民對廣告的(de)判斷能力連升幾級，如今一(yī / yì ／yí)般形式的(de)廣告，網民基本都能判斷，而(ér)一(yī / yì ／yí)旦判斷出(chū)是(shì)廣告，大(dà)多時(shí)候都是(shì)恨之(zhī)入骨，旋即關閉網頁。當然，搜索引擎也(yě)不(bù)會等閑，一(yī / yì ／yí)再提高過濾技術，提高判斷能力，現在(zài)已經是(shì)依據内容來(lái)判斷PR的(de)形式，搜索疫情鼓勵白帽，堅決打擊黑帽，更有了(le／liǎo)沙盒，幾個(gè)月的(de)時(shí)間來(lái)考察一(yī / yì ／yí)個(gè)網站，還會定期出(chū)新政策，這(zhè)些做法都極大(dà)杜絕了(le／liǎo)垃圾站的(de)進一(yī / yì ／yí)步滋生。

Many are overcharging, some webmaster to make advertisement union money, the black hat technology, the endless site, establish standing group, a lot of the website is very bad, but some keywords ranking top but comfortably, has a good ranking, once the open the site, is a colorless yi, advertising all over the place is good, many stand is advertising insert content of text, the whole is a sea of advertising. Thanks to these sites, let users of judging ability of advertising even rise a few class, now general form of advertising, the netizen basic can judge, and the judge is advertising out once, most of the time are hated, immediately shut down web pages. Of course, the search engines will not neglect, rises again and again to filter technology, improve the judgement ability, has now is based on content to judge the form of PR, search epidemic encourage white hat, firmly attack black hat, more sand box, a few months time to examine a web site, will regularly new policy, these practices are great to eliminate the dumpster further growth.

随之(zhī)而(ér)來(lái)的(de)，通過白帽技術優化網站的(de)站長們開始綜合考慮提高網站排名的(de)方法和(hé / huò)影響排名的(de)因素，這(zhè)個(gè)時(shí)候，有人(rén)提出(chū)了(le／liǎo)用戶體驗度的(de)觀點，那就(jiù)是(shì)，隻有客戶不(bù)反感你的(de)網站才會做進一(yī / yì ／yí)步停留，進而(ér)去看網站的(de)其他(tā)内容，而(ér)能做到(dào)令用戶駐足的(de)基本幾點是(shì)：網站速度、内容、網站結構、頁面親和(hé / huò)度、互動等。這(zhè)個(gè)觀點得到(dào)了(le／liǎo)大(dà)部分站長的(de)認同，它提供一(yī / yì ／yí)種搜索引擎認可的(de)做法，而(ér)且能提高網站的(de)PR，保持網站排名的(de)穩定，隻是(shì)優化的(de)時(shí)間要(yào / yāo)長一(yī / yì ／yí)些。

Subsequent, through the white hat technology to optimize your webmaster are starting to improve the comprehensive consideration of the website ranking method and the influence factors of the rankings, this time, there was some user experience degrees point of view, that is, only customers don't dislike your site will make further stay, and then go to see the other website content, and can do it to stop some of the basic user is: web site speed, content, website structure, page accessible, interaction, etc. This view has been head of the most recognized, and it provides a search engine approved practices, and can improve your PR, maintain the stability of the website ranking, the optimization of the time just to some length.

通過以(yǐ)上(shàng)對SEO發展曆程的(de)叙述，大(dà)家可以(yǐ)看到(dào)，SEO的(de)核心觀念是(shì)一(yī / yì ／yí)直在(zài)發展的(de)，開始階段是(shì)因爲(wéi / wèi)技術的(de)不(bù)同而(ér)導緻人(rén)們對SEO的(de)誤解，緻使那種不(bù)尊重用戶的(de)網站大(dà)量出(chū)現。現在(zài)随着人(rén)們對SEO的(de)深入了(le／liǎo)解，用戶爲(wéi / wèi)中心的(de)網站模式爲(wéi / wèi)人(rén)們所接受，在(zài)此技術的(de)指引下，SEO會越發重視用戶體驗，相信不(bù)出(chū)幾年，SEO将會發展成爲(wéi / wèi)一(yī / yì ／yí)種以(yǐ)“用戶體驗”爲(wéi / wèi)中心的(de)優化技術，屆時(shí)，那些提前開始注意用戶體驗的(de)站長們将會得到(dào)非常好的(de)回報。

Through the above the development process of SEO narrative, as you can see, the core idea is always SEO in development, because the technology at the start of the resulting from people to the misunderstanding of the SEO, cause that don't respect the users' web site appear in large Numbers. Now, with the deep understanding of the people to the SEO, the user as the center website model to be accepted by people, in this technology, under the guidance of SEO will became interested user experience, believe that within a few years, SEO will become a "user experience" as the center of the optimization technology, at the appointed time, those who start to notice in advance of people will be the user experience will be very good returns.

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