網站建設

北京網站建設的(de)整體風格及其創意設計是(shì)站長們最希望掌握，也(yě)是(shì)最難以(yǐ)學習的(de)。難就(jiù)難在(zài)沒有一(yī / yì ／yí)個(gè)固定的(de)程式可以(yǐ)參照和(hé / huò)模仿。給你一(yī / yì ／yí)個(gè)主題，任何兩人(rén)都不(bù)可能設計出(chū)完全一(yī / yì ／yí)樣的(de)網站。當我們說(shuō)："這(zhè)個(gè)站點很cool，很有個(gè)性！"那麽，是(shì)什麽讓你覺得很cool呢？它到(dào)底和(hé / huò)一(yī / yì ／yí)般的(de)網站有什麽區别呢？本文試圖用最簡明的(de)語言來(lái)說(shuō)明：

Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:

1.風格是(shì)什麽，如何樹立網站風格？

1 style is what, how to set up the website style?

2.創意是(shì)什麽，如何産生創意？

2 creative is what, how to generate creative ideas?

風格(style)是(shì)抽象的(de)。是(shì)指站點的(de)整體形象給浏覽者的(de)綜合感受。

Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

這(zhè)個(gè)“整體形象”包括站點的(de)CI（标志，色彩，字體，标語），版面布局，浏覽方式，交互性，文字，語氣，内容價值，存在(zài)意義，站點榮譽等等諸多因素。舉個(gè)例子(zǐ)：我們覺得網易是(shì)平易近人(rén)的(de)，迪斯尼是(shì)生動活潑的(de)，IBM是(shì)專業嚴肅的(de)。這(zhè)些都是(shì)網站給人(rén)們留下的(de)不(bù)同感受。

The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

風格是(shì)獨特的(de)，是(shì)站點不(bù)同與其他(tā)網站的(de)地(dì / de)方。或者色彩，或者技術，或者是(shì)交互方式，能讓浏覽者明确分辨出(chū)這(zhè)是(shì)你的(de)網站獨有的(de)。

Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

風格是(shì)有人(rén)性的(de)。通過網站的(de)外表，内容，文字，交流可以(yǐ)概括出(chū)一(yī / yì ／yí)個(gè)站點的(de)個(gè)性，情緒。是(shì)溫文儒雅，是(shì)執著熱情，是(shì)活潑易變,是(shì)放任不(bù)羁。象詩詞中的(de)“豪放派”和(hé / huò)“婉約派”，你可以(yǐ)用人(rén)的(de)性格來(lái)比喻站點。

The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有風格的(de)網站與普通網站的(de)區别在(zài)于(yú)：普通網站你看到(dào)的(de)隻是(shì)堆砌在(zài)一(yī / yì ／yí)起的(de)信息，你隻能用理性的(de)感受來(lái)描述，比如信息量大(dà)小，浏覽速度快慢。但你浏覽過有風格的(de)網站後你能有更深一(yī / yì ／yí)層的(de)感性認識，比如站點有品位，和(hé / huò)藹可親，是(shì)老師，是(shì)朋友。

Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在(zài)明确自己的(de)網站印象後，開始努力建立和(hé / huò)加強這(zhè)種印象。

clear their own websites impression after, began to build and strengthen that impression.

經過第二步印象後，你需要(yào / yāo)進一(yī / yì ／yí)步找出(chū)其中最有特色特點的(de)東西，就(jiù)是(shì)最能體現網站風格的(de)東西。并以(yǐ)它作爲(wéi / wèi)網站的(de)特色加以(yǐ)重點強化，宣傳。例如：再次審查網站名稱，域名，欄目名稱是(shì)否符合這(zhè)種個(gè)性，是(shì)否易記。審查網站标準色彩是(shì)否容易聯想到(dào)這(zhè)種特色，是(shì)否能體現網站的(de)性格等等。具體的(de)做法，沒有定式。我這(zhè)裏提供一(yī / yì ／yí)些參考：

After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.将你的(de)标志logo,盡可能的(de)出(chū)現在(zài)每個(gè)頁面上(shàng)。或者頁眉，或者頁腳，或則背景。

1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出(chū)你的(de)标準色彩。文字的(de)鏈接色彩，圖片的(de)主色彩，背景色，邊框等色彩盡量使用與标準色彩一(yī / yì ／yí)緻的(de)色彩。

The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出(chū)你的(de)标準字體。在(zài)關鍵的(de)标題，菜單，圖片裏使用統一(yī / yì ／yí)的(de)标準字體。

The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一(yī / yì ／yí)條朗朗上(shàng)口宣傳标語。把它做在(zài)你的(de)banner裏，或者放在(zài)醒目的(de)位置，告訴大(dà)家你的(de)網站的(de)特色是(shì)...

4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.使用統一(yī / yì ／yí)的(de)語氣和(hé / huò)人(rén)稱。即使是(shì)多個(gè)人(rén)合作維護，也(yě)要(yào / yāo)讓讀者覺得是(shì)同一(yī / yì ／yí)個(gè)人(rén)寫的(de)。

5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.使用統一(yī / yì ／yí)的(de)圖片處理效果。比如，陰影效果的(de)方向，厚度，模糊度都必須一(yī / yì ／yí)樣。

6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.創造一(yī / yì ／yí)個(gè)你的(de)站點特有的(de)符号或圖标。比如在(zài)一(yī / yì ／yí)句鏈接前的(de)一(yī / yì ／yí)個(gè)點，可以(yǐ)使用,.。☆※○◇□△→（區位碼裏自己參看）等等。雖然很簡單的(de)一(yī / yì ／yí)個(gè)變化，卻給人(rén)與衆不(bù)同的(de)感覺，(爲(wéi / wèi)什麽我沒有想到(dào)呢？)

7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己設計的(de)花邊，線條，點

With 8 of their own design lace, line, point

9.展示你網站的(de)榮譽和(hé / huò)成功作品。

The 9 show your honor and successful work.

10.告訴網友關于(yú)你的(de)真實的(de)故事和(hé / huò)想法。

10 tell friends about your true stories and ideas.

風格的(de)形成不(bù)是(shì)一(yī / yì ／yí)次定位的(de)，你可以(yǐ)在(zài)實踐中不(bù)斷強化，調整，修飾，直到(dào)有一(yī / yì ／yí)天，網友們寫信告訴你："我喜歡你的(de)站點，因爲(wéi / wèi)它很有風格！"創意(idea)是(shì)網站生存的(de)關鍵。這(zhè)一(yī / yì ／yí)點相信大(dà)家都已經認同。然而(ér)作爲(wéi / wèi)網頁設計師，最苦惱的(de)就(jiù)是(shì)沒有好的(de)創意來(lái)源。

Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

注意，這(zhè)裏說(shuō)的(de)創意是(shì)指站點的(de)整體創意，(因爲(wéi / wèi)這(zhè)個(gè)創意而(ér)産生這(zhè)個(gè)站點，或者相同的(de)内容，推出(chū)的(de)創意不(bù)同),網頁的(de)平面設計創意我将在(zài)後面的(de)版面布局竅門裏介紹。

Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

創意到(dào)底是(shì)什麽，如何産生創意呢？

Creative is what, how to generate creative ideas?

創意是(shì)引人(rén)入勝，精彩萬分，出(chū)奇不(bù)意的(de)；創意是(shì)捕捉出(chū)來(lái)的(de)點子(zǐ)，是(shì)創作出(chū)來(lái)的(de)奇招....這(zhè)些講法都說(shuō)出(chū)了(le／liǎo)創意的(de)一(yī / yì ／yí)些特點，實質上(shàng)，創意是(shì)傳達信息的(de)一(yī / yì ／yí)種特别方式。

Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(網頁設計師)，我們将其中的(de)E字母大(dà)寫一(yī / yì ／yí)下: wEbdEsigEr，感覺怎麽樣，這(zhè)其實就(jiù)是(shì)一(yī / yì ／yí)種創意！

For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

創意并不(bù)是(shì)天才者的(de)靈感，而(ér)是(shì)思考的(de)結果。根據美國(guó)廣告學教授詹姆斯的(de)研究，創意思考的(de)過程分五階段：

Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.準備期--研究所搜集的(de)資料，根據舊經驗，啓發新創意；

1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--将資料咀嚼消化，使意識自由發展，任意結合；

2 incubation period - data of mastication and digestion, making sense of free development, any combination of;

3.啓示期--意識發展并結合，産生創意；

3 - consciousness development and the combination of inspiration, creativity;

4.驗證期--将産生的(de)創意讨論修正；

4 validation period -- will produce creative discussion;

5.形成期--設計制作網頁，将創意具體化。創意是(shì)将現有的(de)要(yào / yāo)素重新組合。

5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，網絡與電話結合，産生IP電話。從這(zhè)一(yī / yì ／yí)點上(shàng)出(chū)發，任何人(rén)，包括你和(hé / huò)我，都可以(yǐ)創造出(chū)不(bù)同凡響的(de)創意。而(ér)且，資料越豐富，越容易産生創意。就(jiù)好比萬花筒，筒内的(de)玻璃片越多，所呈現的(de)圖案越多。你如果有心可以(yǐ)發現，網絡上(shàng)的(de)最多的(de)創意來(lái)自與現實生活的(de)結合(或者虛拟現實)，例如在(zài)線書店，電子(zǐ)社區，在(zài)線拍賣。你是(shì)否想到(dào)了(le／liǎo)一(yī / yì ／yí)種更好的(de)創意呢？

For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

創意思考的(de)途徑最常用的(de)是(shì)聯想，這(zhè)裏提供了(le／liǎo)網站創意的(de)25種聯想線索：

Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它颠倒 2.把它縮小 3.把顔色換一(yī / yì ／yí)下 4.使它更長 5.使它閃動 6.把它放進音樂裏 7.結合文字音樂圖畫 8.使它成爲(wéi / wèi)年輕的(de)9.使它重複 10.使它變成立體 11.參加競賽 12.參加打賭 13.變更一(yī / yì ／yí)部分 14.分裂它 15.使它羅曼蒂克 16.使它速度加快 17.增加香味 18.使它看起來(lái)流行 19.使它對稱 20.将它向兒童訴求 21.價格更低 22.給它起個(gè)綽号 23.把它打包 24.免費提供 25.以(yǐ)上(shàng)各項延伸組合

1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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