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UEO與SEO整合營銷

時(shí)間:2014-12-18   訪問量:1351

SEO是(shì)Search Engine Optimization的(de)簡稱,SEO中文意思是(shì)搜索引擎優化。

SEO Search Engine Optimization is the abbreviation, SEO meaning in Chinese is Search Engine Optimization.

UEO是(shì)User Experience Optimization的(de)簡稱,UEO中文意思是(shì)用戶體驗優化。

UEO is User Experience Optimization abbreviation, UEO meaning in Chinese is the User Experience Optimization.

SEO搜索引擎優化是(shì)建立在(zài)用戶搜索體驗爲(wéi / wèi)中心的(de)基礎上(shàng),通過提高網頁級别、建立合理的(de)網站鏈接結構、豐富網站内容及表達形式,使網站自身設計符合搜索引擎規則、對搜索引擎友好,進而(ér)在(zài)搜索引擎上(shàng)獲得較高的(de)排序權重。

SEO search engine optimization is based on users search experience as the center, and on the basis of improving the level, set up a web page through reasonable links to web site content and structure, the rich expression form, make their own website design conforms to the search engine rules, to the search engine friendly, and in the search engine ranking of weight gain higher.

UEO用戶體驗優化是(shì)建立在(zài)用戶體驗爲(wéi / wèi)中心的(de)基礎上(shàng),通過站内優化和(hé / huò)站外優化,從用戶的(de)立場來(lái)看,達到(dào)用戶在(zài)網站外能更輕松,更愉快,更快捷的(de)找到(dào)想要(yào / yāo)的(de)信息。從企業的(de)立場來(lái)看,達到(dào)對搜索引 擎友好,獲得更好的(de)排名,與用戶建立良好的(de)合作關系,從而(ér)最大(dà)程度上(shàng)獲得理想的(de)收益。一(yī / yì /yí)定要(yào / yāo)充分考慮用戶體驗優化與搜索引擎優化相結合的(de)方式。

UEO user experience is based on the optimization user experience as the center, and on the basis of optimization and stood by in the station the optimization, from the user's standpoint, to users in the website can be more relaxed, more happy, more efficient to find the desired information. From the standpoint of the enterprise, to search led to holding a friendly, get better ranking, and users established good relations of cooperation, thus maximum degree obtained the ideal income. Must be fully consider the user experience optimization and search engine optimization combination method.

UEO的(de)追求目标是(shì):用戶,搜索引擎,企業都能實現自己的(de)利益,從而(ér)實現三盈。

UEO goal is: users, search engine, the enterprise can realize their interest, so as to realize the three full.

SEO與UEO有效結合 網站優化的(de)最高境界

SEO and UEO effective combination of the highest state of optimized your site

例如網站制作是(shì)優先考慮關鍵詞排名流量?還是(shì)注重時(shí)尚美觀呢?

For example the website production is considered the keywords ranking flow? Or pay attention to fashionable and beautiful?

衆所周知企業站是(shì)爲(wéi / wèi)了(le/liǎo)固定老客戶浏覽,和(hé / huò)企業的(de)門戶用來(lái)營銷的(de)比較少。所以(yǐ)側重點在(zài)用戶體驗。在(zài)不(bù)損害用戶體驗的(de)情況下對搜索引擎優化不(bù)要(yào / yāo)爲(wéi / wèi)了(le/liǎo)搜索引擎而(ér)去做網站,從用戶體驗優化角度去營銷自己的(de)網站,一(yī / yì /yí)切爲(wéi / wèi)了(le/liǎo)用戶去設計,才是(shì)網站最好的(de)成功之(zhī)路。

As is known to all enterprise stand to fixed old customer to browse, and enterprise portal to marketing less. So the emphasis in the user experience. Without prejudice to the user experience of search engine optimization don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.

UEO是(shì)針對用戶而(ér)言的(de),是(shì)使網站開發和(hé / huò)設計人(rén)員更注重人(rén)性化的(de)方面,注重通過提升用戶體驗來(lái)使得網站能夠對用戶更具吸引力。UEO的(de)提出(chū)不(bù)是(shì)相對于(yú)SEO,而(ér)是(shì)基于(yú)SEO的(de),或者說(shuō)兩者是(shì)需要(yào / yāo)兼顧的(de)。隻有并舉SEO與UEO,做好内容和(hé / huò)用戶體驗,網站才能更好的(de)體現自身的(de)價值。用戶體驗優化才是(shì)網站最終的(de)優化,隻要(yào / yāo)用戶體驗得到(dào)了(le/liǎo)改善,相信沒有人(rén)敢忽視口碑傳播的(de)效果。

UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.

SEO技術的(de)升華版本的(de)可見性,針對互聯網技術的(de)發展和(hé / huò)計算機使用的(de)普及,使用計算機的(de)人(rén)将會越來(lái)越多,而(ér)在(zài)互聯網上(shàng)的(de)業務領域也(yě)會越來(lái)越廣闊。互聯網上(shàng)的(de)網頁數量也(yě)将會随之(zhī)海量增加,懂計算機的(de)人(rén)越多了(le/liǎo),人(rén)人(rén)都會做站。那麽,可想而(ér)知了(le/liǎo),在(zài)未來(lái)的(de)世界裏,搜索引擎将存在(zài)着技術上(shàng)的(de)瓶頸。如此多的(de)海量信息,怎麽才能找出(chū)其中哪些内容是(shì)有價值,而(ér)且随着詞彙的(de)增加,關鍵詞的(de)數量将會不(bù)可估量,畢竟網絡上(shàng)新的(de)名詞經常更新是(shì)很經常的(de)事。所以(yǐ),未來(lái)的(de)搜索引擎技術,必定會抛棄關鍵詞的(de)概念,而(ér)會采取語意搜索的(de)新技術。因此,在(zài)這(zhè)一(yī / yì /yí)點上(shàng),目前的(de)SEO技術就(jiù)将被淘汰。而(ér)新的(de)技術正是(shì)由于(yú)其完美地(dì / de)針對Web2.0的(de)技術要(yào / yāo)求,因此會在(zài)很大(dà)的(de)程度上(shàng)受搜索引擎所歡迎。所以(yǐ),新的(de)SEO技術出(chū)現是(shì)必然的(de)。

SEO technology the sublimation of version of the visibility, in view of the development of the technology of the Internet and the popularization of computer use, those who use a computer will be getting more and more, while on the Internet business areas will be more and more wide. Internet web page number will then mass increase, the more people know computer, everyone will do stand. So, it can be imagined, in the world of the future, search engine will exist technical bottleneck. So many of the mass information, how can I find out which one what content is valuable, and with the increase of vocabulary, the number of key words will be invaluable. After all, the network new term often update is very often. So, the future of the search engine technology, will abandon the concept of keywords, and will take the semantic search of new technology. So, at this point, the current SEO technology, will be washed out. The new technology is due to its perfect according to the technical requirements of the Web2.0, and therefore to a great extent by the search engines are popular. So, the new SEO technology appear is inevitable.

SEO技術在(zài)未來(lái)世界的(de)地(dì / de)位将受到(dào)嚴重挑戰,如果不(bù)進行變革,将會被市場競争給淘汰。那麽将是(shì)UEO興起的(de)開始,而(ér)且UEO已經開始進入了(le/liǎo)人(rén)們的(de)眼球。

SEO technology in the future of the world will be serious challenge status, if not to change, will be the market competition to eliminated. So will be the beginning of UEO rise, and UEO has begun to enter people's eye.

網站優化中最主要(yào / yāo)的(de)兩大(dà)模塊就(jiù)是(shì)SEO(搜索引擎優化)和(hé / huò)UEO(用戶體驗優化),他(tā)們的(de)各自作用不(bù)大(dà)相同,SEO主要(yào / yāo)是(shì)實現搜索引擎排名,UEO主要(yào / yāo)是(shì)實現用戶良好的(de)感受。

Website optimization of the main two big modules is SEO (search engine optimization) and UEO (user experience optimization), their respective function quite different, SEO is to realize the main search engine ranking, UEO mainly is to realize the user good feelings.

目前爲(wéi / wèi)止,在(zài)我們國(guó)内基本上(shàng)的(de)人(rén)都是(shì)走兩個(gè)極端,要(yào / yāo)麽就(jiù)是(shì)走SEO的(de)路,網民打開網站看上(shàng)去非常難看,但是(shì)在(zài)搜索引擎搜索的(de)時(shí)候他(tā)們網站的(de)爆光度非常強。另外一(yī / yì /yí)種就(jiù)是(shì)走UEO路線,他(tā)們的(de)網站網民們看上(shàng)去非常漂亮,當然有的(de)速度也(yě)很慢,因爲(wéi / wèi)美工設計的(de)時(shí)候沒有把圖片等處理好,但是(shì)這(zhè)類網站在(zài)搜索引擎中基本上(shàng)是(shì)搜索不(bù)到(dào)的(de),這(zhè)類網站主要(yào / yāo)是(shì)設計和(hé / huò)廣告公司類的(de),在(zài)這(zhè)時(shí)候SEO與UEO各有不(bù)同,大(dà)家應當說(shuō)選擇誰。如果你是(shì)想針對營銷,那麽你可以(yǐ)偏向 SEO,如果你是(shì)想針對網民浏覽體驗,那麽你最好選擇UEO,當然是(shì)兩者都選擇是(shì)最好的(de)。

So far, in our domestic basically people are going two extreme, or is a go the way of SEO, Internet users open web site looks very ugly, but in a search engine when they website critical photometric was very strong. Another is to go UEO route, their web site Internet users look very beautiful, and of course some speed also slowly, because the artists of the picture when did not design processing good, but this kind of web site in the search engine is basically can't search, this kind of site is primarily design and advertising company kind, at this time UEO SEO and different, you ought to say who choose. If you want to on sale, so you can turn to SEO, if you want to browse for Internet users experience, so you'd better choose UEO, of course, is both choice is the best.

也(yě)可以(yǐ)簡單的(de)這(zhè)樣認爲(wéi / wèi):你如果希望吸引潛在(zài)的(de)客戶來(lái)到(dào)你的(de)網站,那請重視SEO吧,如果你希望你的(de)潛在(zài)客戶看到(dào)網站後更願意與你合作,那請重視UEO吧。一(yī / yì /yí)個(gè)是(shì)讓客戶來(lái)到(dào)網站,另一(yī / yì /yí)個(gè)是(shì),留住客戶。

Can also think so simple: if you want to attract potential customers come to your website, please pay attention to the SEO right, if you want your potential customers see sites are more willing to cooperate with you, please pay attention to the UEO it. One is that customer come to web sites, and the other is a, retain customers.

在(zài)但實際中,真正能将SEO實現UEO化是(shì)非常困難的(de),畢竟一(yī / yì /yí)個(gè)網站的(de)整體運營是(shì)需要(yào / yāo)衆多因素的(de)協調與平衡。但是(shì)相比UEO與SEO而(ér)言,UEO應首放其前。

In but the actual, real can realize the UEO will SEO is very difficult, and after all a web site overall operation is need many factors coordination and balance. But UEO compared with SEO is concerned, UEO should be put before the first.

本文發布于(yú)北京網站建設公司湖北衆廣網絡/

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