網絡營銷推廣

号稱“最大(dà)”和(hé / huò)“第一(yī / yì ／yí)”是(shì)最簡易和(hé / huò)實用的(de)權威策略。

Known as the "biggest" and "first" is the authority of the most simple and practical strategies.

我們經常可以(yǐ)看到(dào)網站号稱“中國(guó)最大(dà)”和(hé / huò)“中國(guó)第一(yī / yì ／yí)”。比如優酷網：“中國(guó)第一(yī / yì ／yí)視頻網站”；搜狐：“中國(guó)最大(dà)的(de)門戶網站”；迅雷：“中國(guó)最高清的(de)影視視頻門戶”等，諸如此類的(de)例子(zǐ)很多，這(zhè)裏就(jiù)不(bù)一(yī / yì ／yí)一(yī / yì ／yí)列舉了(le／liǎo)，請各位自己去查看。當然這(zhè)個(gè)策略并不(bù)是(shì)所有網站都在(zài)用。

We can often see the site known as the "China" and "China first". For example, youku.com: "China's first video website Sohu";: "China's biggest portal website"; the thunder: "China's high-definition video portal", many examples and so on, here is not the one one listed, please check. Of course, this strategy not all websites are using.

這(zhè)是(shì)營銷型網站建設中最普遍也(yě)是(shì)最屢試不(bù)爽的(de)營銷型網站策略之(zhī)一(yī / yì ／yí)。對于(yú)很多營銷型網站建設人(rén)員來(lái)說(shuō)，這(zhè)個(gè)策略并沒有任何技術含量，但營銷型網站制作人(rén)員不(bù)是(shì)傻瓜，都是(shì)聰明人(rén)，用老土的(de)方法，自然有它的(de)道(dào)理。

This is one of the most common marketing type website strategy and most have proved effective every time the marketing type website construction. For many marketing type website construction workers, this strategy has no technical content, but the marketing website production staff is not a fool, are smart, with the old-fashioned way, and there's a reason.

爲(wéi / wèi)了(le／liǎo)凸顯更多的(de)權威性，使用第三方的(de)明确數字也(yě)是(shì)增加權威性力量的(de)重要(yào / yāo)方面。4399遊戲網站就(jiù)采用了(le／liǎo)類似的(de)方式，把用戶規模、單日訪客、每日浏覽量、谷歌2008年TOP10的(de)中文互聯網品牌等數據展示出(chū)來(lái)。

In order to highlight the more authority, clear digital use third party is an important aspect of the increasing power of authority. The 4399 game website uses a similar way, the user scale, daily visitors, daily pageviews, Google TOP10 2008 Chinese Internet brands such as data display.

爲(wéi / wèi)什麽這(zhè)麽多知名企業樂此不(bù)疲呢？除了(le／liǎo)可以(yǐ)樹立行業地(dì / de)位，在(zài)進行商務合作、投融資等方面擁有更多優勢外，其實也(yě)在(zài)向那些新用戶傳達信息，互聯網千千萬萬的(de)用戶中絕大(dà)多數是(shì)普通的(de)“小白”用戶，而(ér)不(bù)是(shì)資深的(de)IT從業人(rén)員，所以(yǐ)，賦予“最大(dà)”之(zhī)類的(de)頭銜，其實是(shì)一(yī / yì ／yí)個(gè)心理暗示，就(jiù)是(shì)運用了(le／liǎo)最簡單的(de)權威暗示策略。

Why so many well-known enterprises always enjoy it? In addition to establish the status of the industry, has more advantages in the aspects of business cooperation, investment and financing, but also to those new users to transmit information, the vast majority of Internet users in the thousands on thousands of ordinary "white" users, rather than the senior IT professionals, therefore, give the "maximum" like the title, in fact is a psychological suggestion, is the use of the most simple authority suggestion strategies.

爲(wéi / wèi)什麽權威策略這(zhè)麽好用呢？

Why the authority policy so well?

“巴菲特說(shuō)一(yī / yì ／yí)句話，大(dà)家都願意聽，不(bù)管他(tā)是(shì)否說(shuō)對，就(jiù)像經濟危機的(de)時(shí)候，巴菲特也(yě)可能沒有把握，但是(shì)大(dà)家相信他(tā)，是(shì)因爲(wéi / wèi)人(rén)需要(yào / yāo)确定性，需要(yào / yāo)一(yī / yì ／yí)個(gè)主心骨，告訴他(tā)什麽是(shì)對的(de)，什麽是(shì)錯的(de)。”——原句來(lái)源于(yú)互聯網，這(zhè)就(jiù)是(shì)權威存在(zài)的(de)原因。

"Buffett said a word, we are willing to listen to, regardless of whether he said to, as the economic crisis, Buffett may also not sure, but we believe in him, because people need certainty, the need for a backbone, tell him what is right, what is wrong." -- the original sentence from the Internet, this is the reason of the existence of authority.

深層原因則源自于(yú)我們童年的(de)經曆，小時(shí)候，父母和(hé / huò)老師是(shì)權威，他(tā)們的(de)一(yī / yì ／yí)舉一(yī / yì ／yí)動對幼年期兒童的(de)心理模式有深刻的(de)影響，很多小朋友小時(shí)候最大(dà)的(de)理想就(jiù)是(shì)成爲(wéi / wèi)老師這(zhè)樣的(de)人(rén)。從小我們就(jiù)被教導要(yào / yāo)聽父母的(de)話、聽老師的(de)話，隻有聽話才能得到(dào)獎勵，不(bù)聽話則會被懲罰，由此養成了(le／liǎo)尊崇權威的(de)心理基礎。

The deep reason derives from our childhood, childhood, parents and teachers are the authority, their every act and every move has profound influence on the mental model of young children, many children when the biggest ideal is to become a teacher of such people. From childhood we are taught to obey their parents, listen to the teacher, only listen to be rewarded, not obedient will be punished, thus formed the psychological basis of respected authority.

長大(dà)了(le／liǎo)人(rén)們仍然依賴權威，比如你的(de)老闆、政府、法院、專家、媒體等。由于(yú)這(zhè)些人(rén)或者組織處于(yú)優勢地(dì / de)位，擁有更多的(de)信息和(hé / huò)權力，小時(shí)候的(de)慣性依然存在(zài)，如果聽從這(zhè)些權威的(de)話，則可能不(bù)會出(chū)錯，反之(zhī)，則可能面臨懲罰。

Older people still rely on the authority, such as your boss, the government, the court, experts, media etc.. Because these people or organizations in the dominant position, have more information and power, small inertia still exist, if you listen to these words of authority, may not go wrong, on the contrary, it could face punishment.

另外，也(yě)源自于(yú)搭便車的(de)心理，因爲(wéi / wèi)有了(le／liǎo)權威指路，按照他(tā)們的(de)方向去行動，就(jiù)可以(yǐ)減少思考和(hé / huò)努力，更快達成自己的(de)目标。比如人(rén)們很少去質疑醫生，因爲(wéi / wèi)他(tā)們是(shì)專業的(de)，所以(yǐ)會産生盲從心理，即聽從他(tā)們的(de)意見是(shì)對的(de)。

In addition, also stems from the rider psychological, because of the authoritative guide, to act according to their direction, can reduce the thought and effort, faster to reach your goals. For example, people seldom go to question a doctor, because they are professional, it will produce a slavish psychology, namely, listen to their opinions are right.

這(zhè)種權威的(de)條件反射意識根植于(yú)每個(gè)人(rén)的(de)内心深處，在(zài)文化層面和(hé / huò)社會組織層面不(bù)斷地(dì / de)強化人(rén)們對權威的(de)服從意識，慢慢地(dì / de)這(zhè)就(jiù)是(shì)成爲(wéi / wèi)一(yī / yì ／yí)種不(bù)假思索的(de)條件反射，即對權威下意識的(de)認同。

Conditioned reflex consciousness of authority rooted in everyone's heart, on the aspect of culture and social organization continues to strengthen people's obedience to authority consciousness, slowly this is become a reflex without thinking, namely the authority consciousness of identity.

今天所謂的(de)意見領袖就(jiù)是(shì)權威，常常在(zài)媒體和(hé / huò)營銷型網站制作中出(chū)現他(tā)們的(de)身影。比如仁和(hé / huò)的(de)廣告，經常出(chū)現王剛、陳道(dào)明、劉謙、周傑倫等明星，目的(de)是(shì)通過他(tā)們的(de)權威力量來(lái)影響消費者。

Today the so-called opinion leader's authority, often appear in the media and marketing type site production. For example, ads, Wang Gang, Chen Daoming, Louis Liu often appeared, Jay Chou and other stars, the purpose is to influence consumers through their power of authority.

關于(yú)營銷型網站制作權威策略的(de)運用，是(shì)營銷型網站制作中最基礎的(de)營銷策略，是(shì)作爲(wéi / wèi)營銷型網站制作人(rén)員必備的(de)一(yī / yì ／yí)項實用技能。

A marketing type site production using authority strategy, is the most basic marketing type site in making marketing strategy, as a marketing type site for a practical skills required.