網站seo優化

一(yī / yì ／yí)個(gè)企業的(de)網站通常是(shì)企業用來(lái)展示産品或服務的(de)平台，也(yě)是(shì)企業開展電子(zǐ)商務的(de)平台。網站建設的(de)理想目标是(shì)利用互聯網而(ér)開展網絡營銷或電子(zǐ)商務。而(ér)爲(wéi / wèi)了(le／liǎo)讓企業網站發揮最大(dà)作用，在(zài)營銷型網站建設過程中，必須學會如何去優化網站。否則一(yī / yì ／yí)個(gè)沒有浏覽量的(de)網站在(zài)上(shàng)線後也(yě)是(shì)對企業毫無益處的(de)。下面一(yī / yì ／yí)些實用的(de)技巧可以(yǐ)幫助在(zài)網站建設中達到(dào)優化網站的(de)目的(de)。

A business enterprise website is usually used to display the product or service platform, also is the enterprise develops the electronic commerce platform. The ideal goals of the website is to carry out network marketing or e-commerce using the internet. And in order to make the enterprise website play the biggest role, in the process of marketing type website construction, must learn how to optimize your website. Otherwise a no traffic sites in the line to the enterprise is no good. Here are some practical tips can help to optimize the site's purpose in the website construction.

優化頁面設計

Optimization design of page

頁面設計也(yě)是(shì)網站優化的(de)必不(bù)可少的(de)一(yī / yì ／yí)部分。要(yào / yāo)盡可能地(dì / de)吸引用戶訪問網站、提升網站的(de)流量，必須按照用戶習慣進行網站設計。在(zài)設計頁面時(shí)，要(yào / yāo)盡量突出(chū)頁面的(de)層次感，可以(yǐ)用加粗、文字變大(dà)或改變顔色來(lái)突出(chū)重點文字。很多網站的(de)首頁會給用戶呈現一(yī / yì ／yí)些企業新聞或者産品信息。可以(yǐ)考慮在(zài)産品或新聞的(de)簡短介紹後加上(shàng)一(yī / yì ／yí)個(gè)“更多”按鈕，用戶可以(yǐ)選擇點擊按鈕展開了(le／liǎo)解更多内容。

An essential part of the page design and site optimization. As far as possible to attract users to access the site, improve site traffic, must carry on the website design according to user habits. In the design of a page, as far as possible to highlight the page level sense, can grow or change color to highlight key words in bold text. Many of the home page of the website will give users exhibit some enterprise news or product information. Consider a brief introduction on the product or the news after the last "more" button, the user can choose to click the start button to know more.

合理設計導航

Rational design of navigation

一(yī / yì ／yí)個(gè)網站的(de)最重要(yào / yāo)部分可以(yǐ)說(shuō)是(shì)網站的(de)導航部分。用戶在(zài)浏覽網站時(shí)看中的(de)一(yī / yì ／yí)個(gè)很重要(yào / yāo)的(de)因素便是(shì)網站的(de)導航。試想一(yī / yì ／yí)下，用戶在(zài)網站上(shàng)找不(bù)到(dào)方向，還會有興趣浏覽網站麽？所以(yǐ)網站設計中合理設計導航是(shì)SEO網站優化的(de)一(yī / yì ／yí)個(gè)重要(yào / yāo)步驟。

The most important part of a web site can be said to be part of the navigation website. A very important factor in user and browse the web is the site navigation. Just imagine, the user can not find the direction on the website, but also interested in viewing the site? So the website design and reasonable design of navigation is an important step in the SEO website optimization.

如果要(yào / yāo)在(zài)頁面上(shàng)展示網站的(de)logo，可以(yǐ)考慮放在(zài)網站的(de)左側的(de)最上(shàng)方那個(gè)位置，這(zhè)樣，用戶浏覽網頁時(shí)第一(yī / yì ／yí)眼便會看到(dào)網站的(de)logo。在(zài)設計網站的(de)導航條時(shí)，必須把網站首頁做成活鏈接，否則，用戶不(bù)能點擊回到(dào)網站的(de)首頁上(shàng)面去，以(yǐ)此造成很多的(de)麻煩。網站的(de)導航上(shàng)可以(yǐ)加上(shàng)企業的(de)聯系方式，以(yǐ)便用戶聯系企業。對于(yú)一(yī / yì ／yí)些産品宣傳的(de)網站，可以(yǐ)直接的(de)把産品的(de)優點一(yī / yì ／yí)一(yī / yì ／yí)列舉出(chū)來(lái)，這(zhè)樣可以(yǐ)方便用戶對産品的(de)了(le／liǎo)解。

If you want to display Web site logo on the page, can consider to put on the site on the left side of the top of the position, so that the user browsing webpage, at first glance, will see the site logo. Navigation in the design of the website, the website home page links must be made to live, otherwise, the user can not click back to the home page of the website to the above, this caused a lot of trouble. The site navigation can be coupled with business contacts, so that users with enterprises. For some product promotion website, can direct the product advantages of one one listed, allowing users to the understanding of the product.

提升網站的(de)實用性

Ascension site usability

很多網站在(zài)建設的(de)過程中都過多地(dì / de)注重了(le／liǎo)美工方面，而(ér)忽視了(le／liǎo)網站自身的(de)實用性。爲(wéi / wèi)了(le／liǎo)達到(dào)優化網站的(de)目的(de)，必須重視網站的(de)實用性。

Many sites are in the process of construction, attention to the artists, while ignoring the practicability of the site itself. In order to optimize the website, must pay attention to practical site.

定期更新網站内容

Regularly update the website content

好的(de)網站設計固然可以(yǐ)提升網站的(de)訪問量，但是(shì)并不(bù)能長期留住用戶。保證網站生命力的(de)最佳途徑就(jiù)是(shì)不(bù)斷地(dì / de)更新網站内容。在(zài)網站建設中，要(yào / yāo)明确網站哪部分内容需要(yào / yāo)經常更新，對于(yú)這(zhè)些需要(yào / yāo)經常更新的(de)信息，可以(yǐ)采用結構化的(de)方式來(lái)管理，從而(ér)避免出(chū)現數據雜亂無章的(de)現象。在(zài)網站更新過程中，也(yě)要(yào / yāo)采用合适的(de)網頁更新工具，比如Dreamweaver等可視化工具。

Although good web site design can improve the site visits, but could not long retain users. The best way to keep the site vitality is constantly updated website content. In the construction site, to clear the site which part needs to be updated frequently, the need to regularly update the information, can use a structured approach to management, thereby avoiding the data be phenomenon. Website update process, also want to use the right webpage update tool, such as Dreamweaver visualization tool.

在(zài)網站建設中，還有很多方式可以(yǐ)用來(lái)優化網站，比如合理使用框架結構和(hé / huò)合理布局優化。要(yào / yāo)保證用戶可以(yǐ)很快地(dì / de)找到(dào)自己所需要(yào / yāo)的(de)内容，網站建設中必須注意網站的(de)内容結構。現在(zài)也(yě)有很多企業都依靠專業SEO公司來(lái)對網站進行SEO優化維護。不(bù)得不(bù)說(shuō)，采用專業的(de)SEO優化策略可以(yǐ)在(zài)短期内提高網站在(zài)搜索引擎中的(de)排名。但是(shì)SEO優化服務并不(bù)是(shì)免費的(de)，企業通常需要(yào / yāo)支付一(yī / yì ／yí)定的(de)費用。

In the construction site, there are many ways can be used to optimize the site, such as the rational use of frame structure and reasonable layout optimization. To ensure that the user can quickly find the content of their needs, the construction site must pay attention to the content and structure of the site. There are a lot of enterprises rely on the professional SEO company to SEO optimization for site maintenance. Have to say, the optimization strategy of SEO professional can improve the site in the search engine rankings in the short term. But SEO optimization service is not free, enterprises usually have to pay a certain fee.