網站建設

網站架構和(hé / huò)用戶體驗的(de)重要(yào / yāo)性，相信站長朋友們都不(bù)言而(ér)喻，因爲(wéi / wèi)它可以(yǐ)直接反映你網站受歡迎程度，對于(yú)專業的(de)SEO網站優化從業者來(lái)說(shuō)，通過SEO技術将用戶吸引到(dào)你的(de)網站，這(zhè)僅僅算是(shì)良好的(de)開端，能不(bù)能留住用戶甚至讓用戶在(zài)你的(de)網站上(shàng)産生訂單，這(zhè)裏咱們就(jiù)需要(yào / yāo)考慮到(dào)你網站的(de)用戶體驗。綜上(shàng)所述，網站的(de)架構和(hé / huò)用戶體驗在(zài)網站運營當中所占的(de)分量是(shì)相當之(zhī)重的(de)，那麽如何構建良好的(de)網站結構和(hé / huò)創造符合用戶需求體驗的(de)網站呢?這(zhè)是(shì)我們每一(yī / yì ／yí)個(gè)網站運營人(rén)員需要(yào / yāo)時(shí)刻關注的(de)話題，我們先來(lái)看網站的(de)架構。

Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

什麽是(shì)網站架構

What is the website architecture

寬泛的(de)講網站架構是(shì)根據通過對用戶需求分析，網絡營銷了(le／liǎo)解并定位網站的(de)目标用戶，從而(ér)對網站整體架構，規劃、設計網站欄目及其内容，制定網站開發流程及順序，以(yǐ)最大(dà)限度地(dì / de)進行高效資源分配與管理的(de)北京網站設計。

Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

如何構建良好的(de)網站結構

How to build good website structure

如果把樹形結構比喻爲(wéi / wèi)我們上(shàng)學時(shí)學的(de)科目的(de)話，那麽科目就(jiù)是(shì)第一(yī / yì ／yí)層，科目下可以(yǐ)包括語文、數學、英語等等，這(zhè)些就(jiù)是(shì)第二層。對于(yú)搜索引擎來(lái)說(shuō)，目錄層次的(de)有序分類是(shì)很重要(yào / yāo)的(de)，對于(yú)用戶來(lái)說(shuō)也(yě)是(shì)一(yī / yì ／yí)樣，良好清晰的(de)網站結構永遠是(shì)用戶覺得最喜歡的(de)。最經典的(de)網站樹形結構可以(yǐ)參考：百度知道(dào)。

If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

下面我們來(lái)說(shuō)說(shuō)用戶體驗的(de)重要(yào / yāo)性

Let's talk about importance of user experience

什麽是(shì)用戶體驗

What is user experience

簡單的(de)講，用戶體驗就(jiù)是(shì)可以(yǐ)最直接影響你網頁浏覽度的(de)因素。在(zài)網站策劃和(hé / huò)網站運營當中，用戶體驗是(shì)最重要(yào / yāo)的(de)一(yī / yì ／yí)個(gè)因素，用戶體驗的(de)好壞将直接影響到(dào)你的(de)網站是(shì)否成功。

Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

影響網站用戶體驗的(de)因素有哪些

Effect of site user experience factor which to have

1、網站的(de)品牌(Website brand)

在(zài)現如今互聯網高速發展的(de)時(shí)代，各行各業都湧現出(chū)了(le／liǎo)大(dà)批的(de)優秀互聯網企業網站，而(ér)這(zhè)些網站也(yě)都擁有屬于(yú)自己的(de)用戶，對于(yú)一(yī / yì ／yí)些新的(de)用戶來(lái)說(shuō)，如果他(tā)們想在(zài)網上(shàng)購買産品等等，他(tā)們通常會通過各種各樣的(de)渠道(dào)或者方式來(lái)了(le／liǎo)解咨詢産品的(de)情況，而(ér)當他(tā)們确定了(le／liǎo)自己要(yào / yāo)的(de)産品之(zhī)後，首先想到(dào)的(de)可能就(jiù)是(shì)該産品的(de)品牌，這(zhè)跟我們日常在(zài)店裏買衣服一(yī / yì ／yí)樣。

In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

網站也(yě)是(shì)一(yī / yì ／yí)樣，一(yī / yì ／yí)個(gè)好的(de)品牌的(de)網站可以(yǐ)有助于(yú)你的(de)産品銷售，因爲(wéi / wèi)，沒有一(yī / yì ／yí)個(gè)人(rén)會去喜歡一(yī / yì ／yí)個(gè)沒有品牌的(de)東西，沒有品牌就(jiù)意味着它沒有任何質量保證。如何去建立合适自己網站的(de)品牌，值得廣大(dà)站長深思。

The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2、網站的(de)加載速度(Website loading speed)

當用戶進入到(dào)你的(de)網站之(zhī)後，如果你網站的(de)頁面加載時(shí)間過長，那麽用戶很可能會Pass掉你的(de)網站。給用戶的(de)第一(yī / yì ／yí)印象很重要(yào / yāo)。

When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3、Flash以(yǐ)及圖片(Flash and pictures)

現在(zài)很多的(de)網站充斥着大(dà)量的(de)Flash和(hé / huò)圖片，網站推廣 以(yǐ)爲(wéi / wèi)這(zhè)樣可以(yǐ)使網站變的(de)多漂亮多大(dà)氣，無可否認，适當的(de)用一(yī / yì ／yí)些圖片及Flash可以(yǐ)增加網站的(de)生動性，增加視覺沖擊力。但是(shì)我們不(bù)能無限制的(de)使用，用戶也(yě)不(bù)會因爲(wéi / wèi)你網站做的(de)華麗、漂亮而(ér)買你的(de)産品，這(zhè)樣做隻會增加你網站成本的(de)負擔。

Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4、導航是(shì)否合理(Navigation is reasonable)

目标用戶進入到(dào)你的(de)網站，很大(dà)程度上(shàng)最先關注的(de)就(jiù)是(shì)網站的(de)導航，一(yī / yì ／yí)方面良好的(de)導航可以(yǐ)讓用戶清晰的(de)知道(dào)你網站産品的(de)分類情況，另一(yī / yì ／yí)方面當用戶在(zài)進入更深層次的(de)網頁後，良好的(de)導航可以(yǐ)幫助用戶了(le／liǎo)解自己現在(zài)所處的(de)位置。所以(yǐ)，導航是(shì)否合理也(yě)是(shì)影響用戶體驗的(de)重要(yào / yāo)因素。

Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5、死鏈接和(hé / huò)錯誤鏈接(Dead links and wrong link)

無論是(shì)對用戶還是(shì)網站本身，這(zhè)種最低級的(de)錯誤，相信不(bù)用多說(shuō)。

Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6、網站的(de)内容(The content of the website)

我們都知道(dào)網站的(de)靈魂就(jiù)是(shì)内容，如果你的(de)網站内容蒼白或者不(bù)能夠很好的(de)吸引用戶，網站推廣 那麽這(zhè)個(gè)網站注定要(yào / yāo)走向失敗，用戶會從你網站内容的(de)可靠性、權威性以(yǐ)及真實性等方面來(lái)考量你網站是(shì)否值得信任，最終決定是(shì)否進行下一(yī / yì ／yí)次訪問。

We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

什麽樣的(de)内容是(shì)好内容：相關性高、原創性的(de)内容就(jiù)是(shì)高質量的(de)内容。當然影響網站用戶體驗的(de)因素還有更多，這(zhè)裏就(jiù)不(bù)一(yī / yì ／yí)一(yī / yì ／yí)闡述了(le／liǎo)，其實隻要(yào / yāo)我們在(zài)日常網站運營的(de)過程當中，堅持以(yǐ)用戶爲(wéi / wèi)前提的(de)理念，把自己當做是(shì)你網站的(de)目标用戶，然後進行操作，發現問題立即解決，不(bù)斷改進，讓你的(de)網站用戶體驗變的(de)更好，更加受歡迎。

What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.