網絡營銷推廣

什麽是(shì)營銷型網站建設

What is a marketing type website construction

營銷型企業網站是(shì)指以(yǐ)現代網絡營銷理念爲(wéi / wèi)核心,以(yǐ)搜索引擎良好表現、用戶良好體驗爲(wéi / wèi)标準,能夠更好地(dì / de)将訪客轉化爲(wéi / wèi)顧客的(de)企業網站.所有營銷型企業網站首先要(yào / yāo)符合SEO網站優化,搜索引擎優化排名是(shì)最重要(yào / yāo)的(de)網站推廣手段之(zhī)一(yī / yì ／yí),如果一(yī / yì ／yí)個(gè)企業網站沒有從SEO的(de)角度去設計,做好之(zhī)後，還需要(yào / yāo)花不(bù)少錢請專業的(de)SEO公司進行網站優化.網站不(bù)是(shì)藝術品，一(yī / yì ／yí)定要(yào / yāo)設計的(de)清晰明了(le／liǎo),方便用戶浏覽.營銷型網站建設是(shì)一(yī / yì ／yí)種技術和(hé / huò)營銷策略相集合的(de)網站建設服務.

Marketing type enterprise website refers to the modern network marketing idea as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet the SEO website optimization, search engine optimization ranking is one of the most important site promotion means, after if an enterprise website not from SEO 's point of view to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse. Marketing type website construction is a kind of technology and marketing strategy combination of website construction service.

營銷型網站建站的(de)目的(de)

Marketing type website purpose

營銷型網站建設通過對公司業務分析、多家同行業競争對手分析、行業平台分析、用戶搜索行爲(wéi / wèi)分析後，以(yǐ)營銷的(de)理念爲(wéi / wèi)核心，以(yǐ)良好的(de)結構、良好的(de)引用、良好的(de)布局爲(wéi / wèi)網站建設開發依據，而(ér)搭建的(de)一(yī / yì ／yí)個(gè)值得長期運營的(de)盈利型網站，讓企業網站中的(de)每一(yī / yì ／yí)個(gè)頁面都有它實際的(de)意義！

On the company's business analysis, analysis of competitors in the same industry, many industry analysis platform, user search behavior analysis through marketing type website construction, the marketing idea as the core, with good structure, a good reference, good layout for the website construction development basis, and a worthy of long-term operating profit website building and, let every page enterprise web site has its practical significance!

營銷型網站建設的(de)特點

Marketing type website construction

① 真正的(de)網絡營銷爲(wéi / wèi)導向

Real network marketing orientation

營銷爲(wéi / wèi)主、技術爲(wéi / wèi)輔 傳統網站不(bù)營銷，除了(le／liǎo)技術落後之(zhī)外，更重要(yào / yāo)的(de)是(shì)思想、理念落後。網站要(yào / yāo)想起到(dào)網絡營銷的(de)作用，關鍵因素是(shì)是(shì)否站在(zài)營銷的(de)高度設計。湖北衆廣網絡始終奉行“營銷爲(wéi / wèi)主、技術爲(wéi / wèi)輔”的(de)理念，隻建設真正營銷型的(de)企業網站。

Marketing, supplemented by traditional technology website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Luxuries China always adhere to the " marketing, technology as " concept, only real marketing type enterprise website construction.

② 真正以(yǐ)用戶爲(wéi / wèi)中心的(de)整體設計

Truly user-centered design

潛在(zài)客戶來(lái)到(dào)您的(de)網站，如何把客戶留住、如何使客戶産生信賴感、如何刺激客戶産生購買欲望、如何建立客戶忠誠。。。其中的(de)關鍵因素在(zài)于(yú)網站的(de)客戶體驗，也(yě)就(jiù)是(shì)網站是(shì)否以(yǐ)客戶爲(wéi / wèi)中心，隻有以(yǐ)客戶爲(wéi / wèi)中心的(de)網站，才能最終取得客戶的(de)青睐。 湖北衆廣網絡建設的(de)網站真正以(yǐ)客戶爲(wéi / wèi)中心，每一(yī / yì ／yí)個(gè)細節都反複推敲、精雕細琢，真正起到(dào)提高客戶轉化率，讓您的(de)每一(yī / yì ／yí)分錢都物有所值。

Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate their desire to buy, how to build customer loyalty... One of the key factors in the site of the customer experience, also is the site take the customer as the center, only to the customer as the center website, can achieve final customers. Luxuries China construction site really take the customer as the center, every detail batted, crafted, true to increase customer conversion rate, so you every penny is worth.

③ 真正面向搜索引擎優化的(de)頁面設計

True for search engine optimization page design

一(yī / yì ／yí)個(gè)營銷型網站的(de)一(yī / yì ／yí)個(gè)最基本的(de)特征就(jiù)是(shì)一(yī / yì ／yí)定要(yào / yāo)能夠非常容易的(de)讓用戶找到(dào)，一(yī / yì ／yí)個(gè)潛在(zài)用戶找不(bù)到(dào)的(de)網站根本談不(bù)上(shàng)什麽營銷。 湖北衆廣網絡依托先進的(de)營銷型網站管理系統，專業的(de)搜索引擎優化設置，保障了(le／liǎo)建設的(de)每一(yī / yì ／yí)個(gè)網站都能有優異的(de)搜索引擎表現

One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential users can't find sites simply do not talk to go up what marketing. Relying on luxuries China marketing website of advanced management system, set up professional search engine optimization, guarantee every website construction can have a search engine 's performance

④ 真正關注網絡品牌建設與推廣

The real concern of the construction and popularization of the network brand

傳統網站所能夠起到(dào)的(de)唯一(yī / yì ／yí)作用也(yě)就(jiù)是(shì)展示企業形象和(hé / huò)産品，然而(ér)傳統的(de)企業網站都是(shì)技術人(rén)員構建，并不(bù)懂什麽營銷，所設計的(de)網站僅僅是(shì)中看不(bù)中用，更談不(bù)上(shàng)網絡品牌的(de)建設和(hé / huò)推廣。湖北衆廣網絡全面關注企業網絡品牌的(de)建設和(hé / huò)推廣，所建設的(de)網站能夠真正的(de)融入您企業的(de)品牌文化和(hé / huò)企業風格。

The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Chinese luxuries comprehensive attention to building enterprise network brand and promotion, the website can truly integrate into your enterprise brand culture and corporate style.

營銷型網站建設VS傳統網站建設

The construction site of VS marketing type website construction of traditional

① 營銷型網站建設能真正給企業帶來(lái)效益。通常大(dà)家所說(shuō)的(de)網站建設是(shì)指通過專業做網站的(de)網絡公司，将公司信息制作成網頁并制作出(chū)相應的(de)管理功能模塊，網站做好之(zhī)後發布到(dào)互聯網上(shàng)，用戶可以(yǐ)通過網址來(lái)訪問到(dào)這(zhè)個(gè)網站，網站建設工作就(jiù)這(zhè)樣告一(yī / yì ／yí)段落，至于(yú)是(shì)否能通過這(zhè)個(gè)網站來(lái)獲得效益，似乎已經不(bù)是(shì)網絡公司所考慮的(de)問題了(le／liǎo)；而(ér)湖北衆廣網絡提供的(de)營銷型網站建設服務，是(shì)從網絡營銷給網站擁有者帶來(lái)經濟效益的(de)基本前提下出(chū)發，如果客戶沒有通過網站來(lái)達到(dào)營銷的(de)效果，我們認爲(wéi / wèi)這(zhè)樣的(de)網站不(bù)存在(zài)多大(dà)的(de)價值。

The construction of the marketing type site can really bring benefits to the enterprise. Website construction usually everyone says is through a professional website network company, the company information into the webpage and produce a corresponding management function module, web site after posted on the Internet, users can access to the site through the website, website construction work would come to an end, as for whether can through this website. To get the benefits, seems to have not the network company concern; and luxuries in China to provide marketing type website construction service, is the basic premise of economic benefits from the network marketing to the site owner's departure, if the customer is not through the website to reach the marketing effect, we believe that this site does not exist great value.

② 營銷型網站建設更符合WEB标準規範。衆所周知，要(yào / yāo)想客戶對您的(de)網站産生興趣，一(yī / yì ／yí)定要(yào / yāo)具備吸引客戶的(de)亮點，網站内容固然重要(yào / yāo)，但是(shì)簡潔，方便的(de)結構也(yě)一(yī / yì ／yí)定要(yào / yāo)做好，而(ér)傳統的(de)網站建設注重的(de)是(shì)“做”而(ér)不(bù)是(shì)“用”，所以(yǐ)不(bù)會考慮到(dào)用戶體驗，絢麗花哨的(de)圖片，整篇的(de)網站特效讓人(rén)不(bù)敢恭維；湖北衆廣網絡認爲(wéi / wèi)網站建設隻是(shì)開展網絡營銷的(de)第一(yī / yì ／yí)步，如果這(zhè)一(yī / yì ／yí)步都沒走好，也(yě)就(jiù)決定了(le／liǎo)你在(zài)網絡營銷路上(shàng)的(de)失敗，建設網站固然簡單，但是(shì)真正通過網站來(lái)盈利，又有幾人(rén)？

The construction of the marketing type site more accord with the standard of WEB. As everyone knows, to customers interested in your site, you must have to attract customers points, website content is important, but simple, convenient structure also must be good, and the website construction of the traditional focus on is "doing " rather than " for ", so do not take into account the user experience, gorgeous fancy the picture, the whole site effects, let a person can't compliment; luxuries that China is just a first step to develop the network marketing website construction, if this step is not good, will determine your way in network marketing failure, the construction site is simple, but the real through the web site to profit, and a few people?

③ 營銷型網站浏覽速度快。因爲(wéi / wèi)營銷型網站是(shì)排斥使用大(dà)量的(de)網頁特效的(de)，也(yě)不(bù)主張用大(dà)量的(de)圖片和(hé / huò)動畫來(lái)刻意裝飾，所以(yǐ)說(shuō)營銷型網站的(de)網頁代碼是(shì)非常簡潔的(de)，根本沒有垃圾代碼，而(ér)且由于(yú)頁面沒有加載任何影響浏覽的(de)特效，使得用戶更加青睐。

The marketing website browsing speed. Because the marketing type site is repelled by the large number of webpage specially, also do not advocate the use of a large number of pictures and animations to deliberately decoration, so that the marketing type website webpage code is very simple, no garbage code, and because the page is not browse any influence of loading effects, makes the user more favor.

營銷型網站建設方案

Construction scheme of website marketing

企業如何建設自己的(de)營銷型網站？營銷型網站到(dào)底有什麽作用？在(zài)這(zhè)裏。今天湖北衆廣網絡和(hé / huò)大(dà)家一(yī / yì ／yí)起探讨一(yī / yì ／yí)下。營銷型網站是(shì)指以(yǐ)現代“網絡營銷”理念爲(wéi / wèi)核心，以(yǐ)搜索引擎良好表現、用戶良好體驗爲(wéi / wèi)标準，能夠更好地(dì / de)将訪客轉化爲(wéi / wèi)顧客的(de)企業網站。營銷型網站應該具備：簡單、方便操作，經過簡單培訓，即可熟悉後台，操作方便，更新及時(shí)将企業動态、活動等信息随時(shí)發布。

How the enterprise marketing type website construction yourself? Marketing type site what role? Here. Today China luxuries and everyone together discuss. Marketing type site refers to the modern " network marketing " concept as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. Marketing type website should have: simple, convenient operation, after simple training, can be familiar with the background, convenient operation, timely updates will be dynamic, activities and other information published at any time.

對于(yú)中小企業推廣來(lái)說(shuō)我們所提供的(de)營銷型網站建設的(de)意見必須滿足以(yǐ)下三點要(yào / yāo)求：

Marketing type website construction for small and medium-sized enterprise promotion, we offer advice must meet the following three requirements:

1、專門針對搜索引擎優化設計，讓你的(de)網站脫穎而(ér)出(chū)！

1, specifically for search engine optimization design, make your website talent showing itself!

2、良好的(de)用戶體驗，更好地(dì / de)将訪客轉化爲(wéi / wèi)您的(de)顧客！

2, a good user experience, better visitors into your customer!

3、提供網站的(de)同時(shí)提供專業的(de)網絡營銷顧問服務！

3, at the same time provide a website to provide professional network marketing consultancy services!

那麽哪些企業需要(yào / yāo)營銷型網站呢？

What companies need marketing website?

1、已經建站，但客戶找不(bù)到(dào)自己的(de)網站的(de)企業

1, has a station, but customers can not find their own site enterprises

2、做了(le／liǎo)網絡推廣，但網站留不(bù)住人(rén)的(de)企業

2、Do network promotion, but the website does not keep a person enterprises

3、網站訪問量很大(dà)，但就(jiù)是(shì)不(bù)産生定單的(de)企業

3、The website visit quantity is very big, but is not the order form for enterprises

4、費用緊張，希望以(yǐ)更小的(de)投入獲取更大(dà)回報的(de)企業。

4、The cost of nervous, hope to get more return with smaller investment enterprises.

湖北衆廣網絡科技給大(dà)家提供一(yī / yì ／yí)些營銷型網站建設的(de)意見：

Luxuries Chinese technology to provide you with some marketing type website construction:

1、良好的(de)引擎表現：自由修改網站标題标簽；自由修改網站主頁關鍵詞、内頁關鍵詞；自由修改主頁描述标簽、欄目描述标簽。管理方便，改版及運用也(yě)更方便。

Engine performance is good: the freedom to modify the site title tags; free to modify the home page keyword, page keywords; free to modify the page description tag, description tag. Easy management, revision and application more convenient.

2、首頁簡潔大(dà)方：簡潔大(dà)方的(de)公司首頁；幻燈片滾動顯示産品特色圖；新聞動态闆塊，及時(shí)顯示企業動态；相關知識闆塊（産品幫助），及時(shí)發布使網站處于(yú)及時(shí)更新狀态；産品滾動圖片；讓訪問者直觀浏覽到(dào)産品；版權處詳細聯系方式；訪客直接看到(dào)電話等信息。

The home page is concise and easy: concise generous home; slide rolling display product feature map; news dynamic module, display dynamic enterprise timely; knowledge of plate ( help ), timely release of the website is updated; product rolling picture; let the visitors visual browsing products; copyright department contact details; direct visitors to see information such as phone.

3、生成靜态頁：給予引擎最好的(de)，收錄表現。

Generate static pages: give the best performance of engine, included.

企業的(de)營銷型網站建設完畢，是(shì)否就(jiù)能等着客戶上(shàng)門了(le／liǎo)呢？湖北衆廣網絡提醒大(dà)家，網站的(de)建設隻是(shì)一(yī / yì ／yí)個(gè)良好的(de)開端，更重要(yào / yāo)的(de)是(shì)執行良好的(de)網站推廣，企業網站必需不(bù)斷地(dì / de)對網站内容進行更新，對網絡營銷的(de)策略進行調整與維護，以(yǐ)保持在(zài)網絡營銷中的(de)優勢。隻有這(zhè)樣，企業的(de)營銷型網站最終才成爲(wéi / wèi)企業的(de)超級業務員。

After the marketing type website construction enterprises, whether can wait for customers at the door? Xuancheng luxuries China remind everybody, website construction is a good start, more important is the implementation of good site promotion, enterprise site must be constantly on the website content update, adjustment and maintenance of the network marketing strategy, in order to keep the advantage in network marketing. Only in this way, marketing type site of enterprises will become the super salesman.