網絡營銷推廣

如今，網站建設作爲(wéi / wèi)企業實現網絡營銷的(de)重要(yào / yāo)平台，引起了(le／liǎo)人(rén)們廣泛的(de)關注。從單純的(de)宣傳展示到(dào)現在(zài)的(de)網絡營銷，網站建設在(zài)不(bù)斷的(de)改進和(hé / huò)發展，其發展潛力 在(zài)不(bù)斷的(de)提升。現在(zài)市場中最具代表性的(de)就(jiù)是(shì)營銷型網站的(de)建設，這(zhè)在(zài)營銷型的(de)企業中尤爲(wéi / wèi)明顯。針對營銷型網站建設，我們需要(yào / yāo)制定出(chū)一(yī / yì ／yí)份完整的(de)建設方案，其解 決方案重點考慮：

Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:

一(yī / yì ／yí)、爲(wéi / wèi)什麽選擇網絡營銷網站

Why choose network marketing website

1、網站在(zài)百度搜索不(bù)到(dào)，前面都是(shì)競争對手的(de)網站?

Site in Baidu search not, is in front of a competitor's site?

2、現在(zài)的(de)客戶，搜索的(de)精準度的(de)範圍越來(lái)越小，有沒有一(yī / yì ／yí)個(gè)産品能讓我抓住這(zhè)些客戶的(de)?

Now customers, range precision and search is small, there is no one can let me seize these customers?

3、百度競價費用高我們不(bù)怕因爲(wéi / wèi)有訂單，但訂單量還是(shì)太少，有沒有産品能幫我提高訂單量?

Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?

4、線下沒品牌，公司沒規模，但是(shì)很想在(zài)網上(shàng)打敗競争對手，建立網上(shàng)品牌門檻?

Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?

5、以(yǐ)前用的(de)群發軟件，成功率低，信息排名不(bù)穩定，網站排名也(yě)沒變化?

Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?

6、網絡推廣實實在(zài)在(zài)，希望尋找新方式，提升網絡營銷業績?

Network promotion actually, want to find new way, improve marketing performance?

7、想請專人(rén)來(lái)做營銷，但是(shì)招人(rén)難，用人(rén)成本也(yě)太高，最關鍵是(shì)不(bù)專業;

Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;

8、很多網絡産品操作複雜，效果一(yī / yì ／yí)般，有沒有一(yī / yì ／yí)種操作簡單，效果超強的(de)産品。

Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.

二、營銷網站建設的(de)解決方案

Solution marketing website construction

營銷型網站建設，是(shì)指根據企業産品或者服務的(de)市場定位，不(bù)單純從美工與功能的(de)角度，更注重的(de)是(shì)從網絡營銷的(de)角度來(lái)制作網站，使得企業網站的(de)整體 架構與搜索引擎的(de)特點相符合，對搜索引擎更友好，對用戶訪問體驗更人(rén)性化，有在(zài)線客服功能和(hé / huò)客戶管理功能，并有流量統計功能，評估網絡營銷效果，适時(shí)調整 網絡推廣方法。

Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.

1、真正的(de)網絡營銷爲(wéi / wèi)導向

The true network marketing oriented

營銷爲(wéi / wèi)主、技術爲(wéi / wèi)輔 傳統網站不(bù)營銷，除了(le／liǎo)技術落後之(zhī)外，更重要(yào / yāo)的(de)是(shì)思想、理念落後。網站要(yào / yāo)想起到(dào)網絡營銷的(de)作用，關鍵因素是(shì)是(shì)否站在(zài)營銷的(de)高度設計。威博先鋒始終奉行“營銷爲(wéi / wèi)主、技術爲(wéi / wèi)輔”的(de)理念，隻建設真正營銷型的(de)企業網站。

Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.

2、 真正以(yǐ)用戶爲(wéi / wèi)中心的(de)整體設計

Truly user centered design

潛在(zài)客戶來(lái)到(dào)您的(de)網站，如何把客戶留住、如何使客戶産生信賴感、如何刺激客戶産生購買欲望、如何建立客戶忠誠。企赢001分析其中的(de)關鍵因素在(zài) 于(yú)網站的(de)客戶體驗，也(yě)就(jiù)是(shì)網站是(shì)否以(yǐ)客戶爲(wéi / wèi)中心，隻有以(yǐ)客戶爲(wéi / wèi)中心的(de)網站，才能最終取得客戶的(de)青睐。 威博先鋒建設的(de)網站真正以(yǐ)客戶爲(wéi / wèi)中心，每一(yī / yì ／yí)個(gè)細節都反複推敲、精雕細琢，真正起到(dào)提高客戶轉化率，讓您的(de)每一(yī / yì ／yí)分錢都物有所值。

Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.

3、 真正面向搜索引擎優化的(de)頁面設計

To search engine optimization design

一(yī / yì ／yí)個(gè)營銷型網站的(de)一(yī / yì ／yí)個(gè)最基本的(de)特征就(jiù)是(shì)一(yī / yì ／yí)定要(yào / yāo)能夠非常容易的(de)讓用戶找到(dào)，一(yī / yì ／yí)個(gè)潛在(zài)用戶找不(bù)到(dào)的(de)網站根本談不(bù)上(shàng)什麽營銷。

One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.

4、真正關注網絡品牌建設與推廣

Really focus on building and promotion of network brand

傳統網站所能夠起到(dào)的(de)唯一(yī / yì ／yí)作用也(yě)就(jiù)是(shì)展示企業形象和(hé / huò)産品，然而(ér)傳統的(de)企業網站都是(shì)技術人(rén)員構建，并不(bù)懂什麽營銷，所設計的(de)網站僅僅是(shì)中看不(bù)中 用，更談不(bù)上(shàng)網絡品牌的(de)建設和(hé / huò)推廣。專業的(de)建站公司将全面關注企業網絡品牌的(de)建設和(hé / huò)推廣，所建設的(de)網站能夠真正的(de)融入您企業的(de)品牌文化和(hé / huò)企業風格。

The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.