網絡營銷推廣

北京網站建設公司湖北衆廣網絡：網站對于(yú)任何人(rén)都不(bù)陌生，在(zài)這(zhè)樣一(yī / yì ／yí)個(gè)網絡高速發達的(de)時(shí)代，網站就(jiù)意味着實力和(hé / huò)品牌。尤其對于(yú)那些希望通過網絡途徑來(lái)擴展營銷之(zhī)路的(de)企業，網站建設對于(yú)他(tā)們來(lái)說(shuō)是(shì)重中之(zhī)重。可是(shì)如何才能建設好一(yī / yì ／yí)個(gè)即有利于(yú)營銷而(ér)又能标榜自身實力和(hé / huò)品牌的(de)網站呢？

The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?

在(zài)建站之(zhī)初，我們就(jiù)必須要(yào / yāo)考慮到(dào)網站的(de)營銷性，一(yī / yì ／yí)個(gè)符合條件的(de)網站要(yào / yāo)考慮到(dào)很多方面的(de)因素，但是(shì)最終的(de)目的(de)都是(shì)将網站的(de)流量轉化成爲(wéi / wèi)真正的(de)客戶。當然，憑借一(yī / yì ／yí)個(gè)人(rén)的(de)力量要(yào / yāo)想完成一(yī / yì ／yí)個(gè)完美的(de)網站是(shì)不(bù)夠的(de)，必須在(zài)建站之(zhī)初多收納建議和(hé / huò)經驗，才能保障網站的(de)良性建設。流量轉換的(de)一(yī / yì ／yí)個(gè)首要(yào / yāo)條件就(jiù)是(shì)要(yào / yāo)有一(yī / yì ／yí)個(gè)良好的(de)用戶體驗。客戶就(jiù)是(shì)來(lái)到(dào)網站浏覽和(hé / huò)購買的(de)用戶，隻有讓他(tā)們看到(dào)自己想要(yào / yāo)的(de)，找到(dào)自己想買的(de)，他(tā)們才會給你訂單，這(zhè)樣才能完成流量的(de)轉換。那麽：網站如何才能把用戶體驗做到(dào)極緻呢？

In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?

所謂用戶體驗就(jiù)是(shì)用戶在(zài)是(shì)使用産品過程中建立起來(lái)的(de)一(yī / yì ／yí)種純主觀感受。用戶體驗主要(yào / yāo)體現在(zài)讓産品有用、能用、和(hé / huò)易用三個(gè)方面。讓産品有用既是(shì)滿足客戶的(de)需求；能用則是(shì)指網站的(de)各個(gè)鏈接都正常，沒有緻命的(de)BUG；易用是(shì)指操作起來(lái)方便，快捷，這(zhè)非常關鍵。掌握以(yǐ)上(shàng)三個(gè)點，再細化實踐，提升用戶體驗亦非難事。

User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.

1、 網站的(de)訪問速度：

Site access speed:

提到(dào)網站的(de)訪問速度，大(dà)家都比較感同身受，因爲(wéi / wèi)我們也(yě)無時(shí)無刻不(bù)在(zài)訪問者其他(tā)的(de)網站。就(jiù)拿我以(yǐ)前的(de)一(yī / yì ／yí)個(gè)的(de)雙線虛拟主機的(de)網站來(lái)看，由于(yú)合租空間的(de)問題，一(yī / yì ／yí)個(gè)月會有兩次打不(bù)開網站的(de)情況，速度慢的(de)像蝸牛，打開一(yī / yì ／yí)個(gè)網站要(yào / yāo)5到(dào)10秒不(bù)等。這(zhè)樣的(de)一(yī / yì ／yí)個(gè)速度，你會等待嗎？後來(lái)，接手網站後的(de)第一(yī / yì ／yí)件事情我就(jiù)調換了(le／liǎo)服務器。所以(yǐ)，服務器一(yī / yì ／yí)定要(yào / yāo)給力，不(bù)然網站做的(de)再好，也(yě)留不(bù)住客戶，沒有客戶就(jiù)無法提高網站流量，也(yě)就(jiù)無從談起用戶體驗了(le／liǎo)。

Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.

2、 網站的(de)風格和(hé / huò)域名

Web style and the domain name

訪問一(yī / yì ／yí)個(gè)網站最常用的(de)方法是(shì)通過域名，所以(yǐ)域名也(yě)是(shì)用戶認識和(hé / huò)了(le／liǎo)解我們的(de)第一(yī / yì ／yí)步。簡單、好記、有特殊意義、符合搜素習慣等等，都是(shì)我們要(yào / yāo)考慮的(de)因素。

Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.

網站的(de)風格，首先要(yào / yāo)與産品和(hé / huò)企業文化相契合。作爲(wéi / wèi)一(yī / yì ／yí)個(gè)企業的(de)門戶，應該以(yǐ)簡潔、大(dà)氣爲(wéi / wèi)主、能夠突出(chū)重點，也(yě)就(jiù)是(shì)我們的(de)服務和(hé / huò)産品。顔色方面要(yào / yāo)選擇穩重，淡然的(de)色調。

Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.

3、 網站内容和(hé / huò)布局

Site content and layout

網站内容是(shì)決定網站是(shì)否被客戶所接受以(yǐ)及流量轉換是(shì)否成功的(de)又一(yī / yì ／yí)大(dà)核心要(yào / yāo)點。網站首先要(yào / yāo)對客戶有幫助，也(yě)就(jiù)是(shì)我們常說(shuō)的(de)要(yào / yāo)讓客戶看到(dào)想要(yào / yāo)找的(de)東西和(hé / huò)資源。一(yī / yì ／yí)般一(yī / yì ／yí)個(gè)客戶進入網站，停留的(de)時(shí)長和(hé / huò)是(shì)否轉換都取決于(yú)我們的(de)網站内容，可見網站内容的(de)重要(yào / yāo)性，建議做成UEO營銷型網站建設。

Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.

網站的(de)布局也(yě)是(shì)不(bù)可忽視的(de)建站重點。根據相關機構對人(rén)眼的(de)動作軌迹進行追蹤發現，用戶對于(yú)不(bù)同站點上(shàng)的(de)浏覽行爲(wéi / wèi)有明顯的(de)一(yī / yì ／yí)緻性。一(yī / yì ／yí)般情況下，用戶都是(shì)習慣從上(shàng)到(dào)下，從左至右的(de)這(zhè)樣一(yī / yì ／yí)個(gè)順序來(lái)浏覽和(hé / huò)掃視網頁内容，根據運行軌迹來(lái)看，人(rén)眼第一(yī / yì ／yí)關注的(de)位置應該是(shì)在(zài)網站的(de)左邊偏上(shàng)的(de)部分，就(jiù)像一(yī / yì ／yí)個(gè)”F”，這(zhè)樣可以(yǐ)增加用戶體驗也(yě)有利于(yú)SEO網站優化，例如谷歌的(de)搜索結果出(chū)現的(de)“金三角”現象。

Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".

了(le／liǎo)解了(le／liǎo)“F”現象之(zhī)後，結合對目标群體的(de)分析結果，在(zài)頁面布局方面主次分明，突出(chū)重點，就(jiù)不(bù)難設計出(chū)好的(de)網站架構了(le／liǎo)。

Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.

網站結構及頁面設計的(de)小總結：

The website structure and page design summary:

(1)頁面導航方面：導航條清晰明了(le／liǎo)、突出(chū)，層級分明。

( 1): page navigation navigation clear, outstanding, hierarchical.

(2)圖片展示方面：比例協調、不(bù)變形，圖片清晰。圖片排列既不(bù)過于(yú)密集，也(yě)不(bù)會過于(yú)疏遠。

( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.

(3)圖标使用方面：簡潔、明了(le／liǎo)、易懂、準确，與頁面整體風格統一(yī / yì ／yí)。

( 3) the use of simple, straightforward: icon, easy, accurate, and the whole page style.

(4)廣告位設計方面：避免幹擾視線，廣告圖片符合整體風格，避免喧賓奪主。

( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.

(5)按鈕設置方面：對于(yú)交互性的(de)按鈕必須清晰突出(chū)，以(yǐ)确保用戶可以(yǐ)清楚地(dì / de)點擊。

( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.

(6)站内搜索方面：搜索提交後，顯示清晰列表，并對該搜索結果中的(de)相關字符以(yǐ)不(bù)同顔色加以(yǐ)區分。

( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.

(7)欄目命名方面：與欄目内容準确相關，簡潔清晰，不(bù)宜過于(yú)深奧。

( 7) the column names: and the column content accurate, concise and clear, not too deep.

其實對一(yī / yì ／yí)個(gè)網站做一(yī / yì ／yí)次用戶體驗分析是(shì)很細很累的(de)活，但是(shì)意義卻很大(dà)，尤其對年銷售額上(shàng)千萬級的(de)電子(zǐ)商務網站而(ér)言，用戶體驗做好了(le／liǎo)，轉化率能增加千分之(zhī)一(yī / yì ／yí)那就(jiù)能促進數百上(shàng)千萬的(de)銷售額，必須引起足夠重視。

In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.

4、 能夠給用戶提供便利和(hé / huò)互動

Users can provide convenience and interaction

用戶在(zài)網站上(shàng)找到(dào)需要(yào / yāo)的(de)産品的(de)同時(shí)，可能會有很多新的(de)疑問出(chū)現，例如，顔色，質量，尺寸等等。這(zhè)個(gè)時(shí)候一(yī / yì ／yí)定要(yào / yāo)能夠幫助客戶解決問題，才會留住客戶的(de)“腳步”。所以(yǐ)，網站上(shàng)的(de)在(zài)線留言以(yǐ)及在(zài)線客服是(shì)非常重要(yào / yāo)的(de)部分，這(zhè)些互動平台一(yī / yì ／yí)定要(yào / yāo)放在(zài)網站的(de)顯眼位置。

Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part, the interactive platform must be placed in a conspicuous position of website.

5、 清晰的(de)網站導航

Clear navigation

網站的(de)導航在(zài)整個(gè)站點中起到(dào)一(yī / yì ／yí)個(gè)燈塔的(de)作用，使用戶在(zài)浏覽我們的(de)網站時(shí)不(bù)至于(yú)迷路。可以(yǐ)通暢的(de)到(dào)達每一(yī / yì ／yí)個(gè)想要(yào / yāo)到(dào)達的(de)頁面，也(yě)是(shì)提升用戶體驗的(de)要(yào / yāo)素。

The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.

事實上(shàng)，互聯網用戶浏覽網頁的(de)習慣和(hé / huò)顧客浏覽商店中物品的(de)習慣沒有多大(dà)差别。用戶打開一(yī / yì ／yí)個(gè)新的(de)頁面，掃視一(yī / yì ／yí)些文字，并點擊第一(yī / yì ／yí)個(gè)引起他(tā)興趣的(de)鏈接。在(zài)這(zhè)過程中，頁面上(shàng)有大(dà)量的(de)區域用戶甚至完全沒有看過。大(dà)部分用戶在(zài)頁面上(shàng)尋找他(tā)感興趣且可點擊的(de)内容，一(yī / yì ／yí)旦發現目标，點擊行爲(wéi / wèi)就(jiù)會發生，但如果頁面不(bù)符合期望，後退或關閉按鈕也(yě)将馬上(shàng)被點擊。

In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.

1.大(dà)部分時(shí)候用戶并非在(zài)閱讀屏幕上(shàng)的(de)内容，而(ér)是(shì)在(zài)掃視。

Most of the time the user is not in reading the contents of the screen, but in the saccade.

用戶習慣掃視和(hé / huò)快速尋找頁面上(shàng)一(yī / yì ／yí)些能夠引導他(tā)理解内容的(de)關鍵點。

Users are accustomed to saccades and quick search page to guide him to understand the content key point.

2.不(bù)要(yào / yāo)考驗用戶的(de)耐心

Don't test your patience

當一(yī / yì ／yí)個(gè)頁面不(bù)能滿足用戶的(de)期望時(shí)，離開就(jiù)在(zài)所難免。希望通過添加相關内容來(lái)豐富頁面和(hé / huò)留住用戶往往效果不(bù)佳甚至适得其反。一(yī / yì ／yí)屏頁面上(shàng)承載的(de)信息越多，認知的(de)負擔就(jiù)會越重，就(jiù)需要(yào / yāo)花費更多的(de)時(shí)間去處理信息，如果這(zhè)些信息中還有些不(bù)是(shì)用戶期望的(de)，那就(jiù)還要(yào / yāo)花額外的(de)精力将這(zhè)些多于(yú)信息從注意力中剝離。

When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.

3. 用戶并不(bù)做最佳選擇

The user does not do the best choice

用戶并不(bù)是(shì)在(zài)搜尋找到(dào)最佳選項的(de)最快途徑，他(tā)們也(yě)并非用線性的(de)方式來(lái)閱讀屏幕上(shàng)的(de)内容（有順序地(dì / de)從一(yī / yì ／yí)個(gè)模塊到(dào)另一(yī / yì ／yí)個(gè)模塊）。當用戶找到(dào)第一(yī / yì ／yí)個(gè)合理的(de)選項，或者一(yī / yì ／yí)旦找到(dào)了(le／liǎo)可能的(de)目标内容，“立即點擊”或“開始閱讀”的(de)可能性會非常大(dà)。其實，用戶是(shì)在(zài)尋找能讓他(tā)們覺得有用或者合适的(de)内容，而(ér)非尋找最佳的(de)選擇，理由也(yě)很直觀：我們不(bù)是(shì)用戶的(de)孩子(zǐ)，他(tā)不(bù)會關心我們的(de)一(yī / yì ／yí)切，他(tā)隻是(shì)希望獲取他(tā)想要(yào / yāo)的(de)信息，然後走人(rén)。

The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.

本文發布于(yú)北京網站建設公司湖北衆廣網絡/