網絡營銷推廣

營銷型網站建設的(de)目的(de)是(shì)以(yǐ)企業幫助企業爲(wéi / wèi)實現經營目标爲(wéi / wèi)前提來(lái)進行網站建設的(de)目标。

Marketing type website construction purpose is to help enterprises in the enterprise to realize the management goal is the prerequisite to the construction site of the target.

那麽營銷型網站建設一(yī / yì ／yí)定是(shì)爲(wéi / wèi)了(le／liǎo)滿足企業的(de)某些方面的(de)網絡營銷功能，網絡推廣比方說(shuō)面向客戶服務爲(wéi / wèi)主的(de)企業網站營銷功能，以(yǐ)銷售爲(wéi / wèi)主的(de)企業網站營銷功能，以(yǐ)國(guó)際市場開發爲(wéi / wèi)主動企業網站營銷功能。以(yǐ)上(shàng)，簡單列舉的(de)都是(shì)以(yǐ)實現企業的(de)經營目标爲(wéi / wèi)核心，從而(ér)通過網站這(zhè)樣的(de)工具來(lái)實現其網站營銷的(de)價值。

So the construction of marketing type website is to meet the requirement of certain aspects of network marketing, network promotion for example for client service oriented enterprise website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function. Above, a simple list of is all in order to achieve the business objectives as the core, in order to realize the website marketing through sites such as the value of the tool.

營銷型網站建設成功後必須有良好的(de)搜索引擎表現，企業網站另一(yī / yì ／yí)個(gè)重要(yào / yāo)功能是(shì)網站推廣功能，而(ér)搜索引擎是(shì)目前網民獲取信息最重要(yào / yāo)的(de)渠道(dào)，如果企業網站無法通過搜索引擎進行有效推廣，那麽這(zhè)個(gè)企業網站從一(yī / yì ／yí)定程度上(shàng)來(lái)講其營銷性會大(dà)打折扣，所以(yǐ)營銷型企業網站必然要(yào / yāo)解決企業網站的(de)搜索引擎問題，也(yě)可以(yǐ)理解爲(wéi / wèi)搜索引擎優化的(de)工作，在(zài)營銷型企業網站解決方案中，搜索引擎優化工作爲(wéi / wèi)基礎和(hé / huò)長期的(de)工作，從企業網站的(de)策劃階段乃至從企業網絡營銷的(de)戰略規劃階段就(jiù)已經開始，而(ér)其又貫穿于(yú)企業網站的(de)整個(gè)運營過程。

The success of website construction marketing must have good search engine performance, another important function of enterprise website is the website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, then the enterprise web site on a certain extent marketing of greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and from the strategic planning of enterprise network marketing has been the whole operation process starts, and it runs through the enterprise website.

營銷型網站建設成功後必須有良好的(de)客戶體驗：

Successful marketing type website construction must have good customer experience:

企業網站最終面對的(de)潛在(zài)客戶與客戶或說(shuō)與本公司業務有關聯的(de)任何組織和(hé / huò)個(gè)人(rén)，如何提升企業網站的(de)客戶體驗是(shì)營銷型企業網站必須考慮的(de)重要(yào / yāo)問題。

Potential customer and enterprise website eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider.

客戶體驗在(zài)我們目前的(de)現代營銷中無處不(bù)存在(zài)其身影網站推廣，比如電話營銷中我們不(bù)得不(bù)重視客戶體驗、在(zài)面對面營銷中我們不(bù)得不(bù)重視客戶體驗，在(zài)設計企業業務流程時(shí)不(bù)得不(bù)重視客戶體驗；

Customer experience in our present modern marketing exists everywhere in the figure website promotion, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, in the design of enterprise business process have to pay attention to customer experience;

那麽企業網站是(shì)一(yī / yì ／yí)個(gè)直接面對市場主體的(de)窗口更需要(yào / yāo)重視其客戶體驗性。客戶體驗又是(shì)一(yī / yì ／yí)個(gè)非常無法量化的(de)指标，更多的(de)時(shí)候是(shì)不(bù)同受衆的(de)感覺。

So the enterprise website is a directly facing the market window should pay more attention to the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel.

我們一(yī / yì ／yí)般從這(zhè)幾方面來(lái)實現一(yī / yì ／yí)個(gè)具備良好客戶體驗的(de)營銷型企業網站：可用于(yú)易用性（網站的(de)基礎标準：速度、安全、兼容型以(yǐ)及導航等）、網站的(de)溝通性（對于(yú)特殊用戶群體的(de)定制，企業網站應該具備的(de)交互與溝通功能，）、網站的(de)可信度（與傳統信息的(de)一(yī / yì ／yí)緻以(yǐ)及站内信息的(de)一(yī / yì ／yí)緻，信賴程度等）、易于(yú)傳播（分享是(shì)網絡營銷中價值轉換率最高的(de)一(yī / yì ／yí)種模式）等方面，由于(yú)篇幅問題，有關營銷型企業網站的(de)客戶體驗有專門文章介紹，另在(zài)《網絡營銷顧問》認證的(de)課程體系中也(yě)有一(yī / yì ／yí)本教材《營銷型網站》專門來(lái)闡述營銷型網站的(de)規劃、建設、管理。

We generally from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication function,), the reliability of the website (and traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network) and so on, because of space issues, relevant marketing type enterprise website customer experience has specialized in "network is introduced in this paper, on the other marketing consultant" certification course system is also a textbook "marketing type website" dedicated to the planning, construction, marketing type site management.