網絡營銷推廣

内容是(shì)一(yī / yì ／yí)個(gè)網站最有價值的(de)部分，内容爲(wéi / wèi)王就(jiù)是(shì)這(zhè)個(gè)意思，用戶訪問您的(de)網站的(de)唯一(yī / yì ／yí)目的(de)是(shì)獲取有價值的(de)内容，豐富的(de)内容，準确的(de)内容，不(bù)斷更新的(de)内容是(shì)成功企業網站的(de)三個(gè)要(yào / yāo)素。完美企業網站制作的(de) 101 項指标中，有 23 項是(shì)關于(yú)内容的(de)，我們把内容放在(zài)首位，事實上(shàng)，您應該把 80% 的(de)重心放在(zài)内容上(shàng)面，這(zhè) 23 項内容指标分别爲(wéi / wèi)：

Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is:

豐富的(de)内容(Rich content)

一(yī / yì ／yí)個(gè)内容匮乏的(de)企業網站，給用戶帶來(lái)的(de)失望是(shì)難以(yǐ)想象的(de)，用戶通過搜索引擎，廣告，或朋友介紹來(lái)到(dào)您的(de)網站，是(shì)帶着需求而(ér)來(lái)，他(tā)們對您的(de)企業，産品，服務缺乏了(le／liǎo)解，在(zài)這(zhè)個(gè)時(shí)候，企業網站是(shì)最應該發揮價值的(de)時(shí)候，好的(de)企業網站的(de)建設者應該揣摸用戶的(de)需求，他(tā)們爲(wéi / wèi)什麽來(lái)，希望看到(dào)什麽，他(tā)們會遇到(dào)什麽問題，我們怎麽解決，帶着疑問而(ér)來(lái)的(de)用戶是(shì)最具潛在(zài)價值的(de)用戶，您的(de)内容無論多麽周到(dào)都不(bù)爲(wéi / wèi)過。然而(ér)現實的(de)情形是(shì)，用戶除了(le／liǎo)一(yī / yì ／yí)些漂亮畫面，什麽也(yě)沒看到(dào)，您的(de)産品，産品的(de)特點，價格，包裝，生産周期，服務，支持文檔，問題及解答等等，用戶希望這(zhè)些内容越詳細越好，很多企業具有這(zhè)樣的(de)心理，我們隻是(shì)放一(yī / yì ／yí)點産品資料上(shàng)去，用戶感興趣，自然會和(hé / huò)我們聯系。

A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us.

事實上(shàng)，如果您的(de)這(zhè)些資料過分簡陋，匮乏，用戶會對您的(de)實力産生懷疑，我曾經爲(wéi / wèi)一(yī / yì ／yí)個(gè)從事機床附件出(chū)口的(de)企業提供 IT 咨詢服務，那是(shì)一(yī / yì ／yí)個(gè)非常成功的(de)公司，有一(yī / yì ／yí)次，他(tā)拿出(chū)他(tā)們的(de)産品目錄給我看，那本目錄有 500 頁厚，上(shàng)面密密麻麻地(dì / de)編排着非常詳盡産品數據，我看到(dào)那本目錄的(de)一(yī / yì ／yí)瞬間就(jiù)知道(dào)他(tā)們爲(wéi / wèi)什麽成功了(le／liǎo)。企業網站也(yě)是(shì)一(yī / yì ／yí)樣。

In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same.

準确的(de)内容(Accurate content)

沒有用戶會容忍您網站上(shàng)的(de)錯誤，他(tā)們會覺得您不(bù)專業，不(bù)認真，如果一(yī / yì ／yí)個(gè)企業在(zài)網站這(zhè)些軟的(de)東西上(shàng)都錯漏百出(chū)，它的(de)産品也(yě)不(bù)會好到(dào)哪裏去。您在(zài)創作站點内容的(de)時(shí)候，需要(yào / yāo)不(bù)斷檢查，校對，最終，也(yě)是(shì)最重要(yào / yāo)的(de)，您要(yào / yāo)以(yǐ)一(yī / yì ／yí)個(gè)用戶的(de)身份經常訪問自己的(de)網站，您會發現很多錯誤，這(zhè)時(shí)您一(yī / yì ／yí)定不(bù)要(yào / yāo)等待，不(bù)要(yào / yāo)說(shuō)過兩天我就(jiù)改正，過兩天的(de)意思是(shì)您永遠都不(bù)會去改正這(zhè)些錯誤，有一(yī / yì ／yí)些企業，他(tā)們網站上(shàng)提供的(de)電話是(shì)永遠也(yě)打不(bù)通的(de)，因爲(wéi / wèi)那個(gè)号碼早就(jiù)變了(le／liǎo)，您應該立即更正，現代的(de) CMS 網站可以(yǐ)讓您非常容易地(dì / de)實現這(zhè)一(yī / yì ／yí)點。

No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this.

不(bù)斷更新的(de)内容(Updated content )

這(zhè)幾乎是(shì)目前中小企業網站的(de)通病，這(zhè)些網站的(de)大(dà)多來(lái)自企業主管的(de)一(yī / yì ／yí)次心血來(lái)潮，他(tā)們花了(le／liǎo)大(dà)量時(shí)間和(hé / huò)預算建設了(le／liǎo)網站，以(yǐ)爲(wéi / wèi)這(zhè)樣便完事大(dà)吉，從此便将這(zhè)個(gè)網站抛在(zài)一(yī / yì ／yí)邊。永不(bù)更新的(de)網站對隻來(lái)一(yī / yì ／yí)次的(de)用戶來(lái)說(shuō)沒有什麽，而(ér)隻來(lái)一(yī / yì ／yí)次的(de)用戶對企業也(yě)往往帶不(bù)來(lái)銷售，然而(ér)，如果用戶對您産生興趣，他(tā)們就(jiù)會再來(lái)，隻有對您的(de)産品和(hé / huò)服務有意購買的(de)用戶才會頻繁來(lái)訪，如果您的(de)網站從不(bù)更新，對您無意的(de)用戶可能不(bù)會覺察，對您有意的(de)用戶一(yī / yì ／yí)定會看到(dào)，從不(bù)更新的(de)網站恰恰是(shì)給您最有價值的(de)用戶帶來(lái)疑慮，他(tā)們會懷疑您的(de)業務已經停頓。

This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled.

内容要(yào / yāo)專業(Content must be professional)

内容一(yī / yì ／yí)定要(yào / yāo)能夠體現您的(de)企業素質，用戶和(hé / huò)您建立消費關系之(zhī)前，他(tā)們會通過網站上(shàng)的(de)内容揣測您的(de)産品和(hé / huò)服務，您網站上(shàng)内容代表您的(de)産品，專業的(de)内容會讓用戶相信的(de)産品和(hé / huò)服務也(yě)足夠專業。同時(shí)，專業的(de)内容往往具有權威性，您的(de)内容可能會被很多人(rén)引用，鏈接，無形中爲(wéi / wèi)您帶來(lái)廣告宣傳作用。

Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you advertisement publicity function.

具有原創性(Are original)

這(zhè)不(bù)僅是(shì)版權問題，也(yě)關系到(dào)您的(de)公信力。優秀的(de)企業有自己的(de)見解，有話語權，如果您的(de)網站隻是(shì)摘錄别人(rén)的(de)内容，會讓人(rén)覺得您的(de)企業也(yě)毫無建樹。原創性的(de)内容是(shì)建立您的(de)話語權的(de)最重要(yào / yāo)途徑，任何企業都應該通過專業文章，行業标準，白皮書等内容建立自己的(de)權威。

This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white papers content establish his own authority.

内容要(yào / yāo)完整(Content to complete)

傳統企業網站的(de)建設流程一(yī / yì ／yí)般是(shì)這(zhè)樣，企業事先提供内容給設計人(rén)員，設計人(rén)員再将這(zhè)些内容編排發布到(dào)網站。很多企業無法一(yī / yì ／yí)次就(jiù)把完整的(de)内容收集齊全，大(dà)家往往說(shuō)，這(zhè)一(yī / yì ／yí)段暫時(shí)沒有，等過兩天再整理一(yī / yì ／yí)下，同樣，過兩天的(de)意思是(shì)，這(zhè)段内容便永遠缺失了(le／liǎo)。我見過無數内容殘缺不(bù)全的(de)企業網站，或者某個(gè)産品缺少圖片，或者某段内容在(zài)默認語言版本中有，進入别的(de)語言版本卻空着，或者點擊了(le／liǎo)某個(gè)下載鏈接卻返回404錯誤。

Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake.

您需要(yào / yāo)不(bù)斷訪問自己的(de)網站，仔細檢查那些内容不(bù)完整的(de)地(dì / de)方，如果某段内容不(bù)完整，與其放在(zài)那裏讓用戶迷惑，還不(bù)如将它拿掉。同樣，現代的(de) CMS 網站允許您随時(shí)補充您的(de)内容，要(yào / yāo)持續地(dì / de)這(zhè)樣做。

You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so.

内容要(yào / yāo)包含圖文，但以(yǐ)文字爲(wéi / wèi)主有言道(dào)，片圖抵千言（A PIcture Is Worth A Thousand Words），圖片，表格，以(yǐ)及必要(yào / yāo)的(de)多媒體素材（視頻，Flash，音頻）等等可以(yǐ)幫您更好地(dì / de)表達，也(yě)會讓您的(de)用戶不(bù)至于(yú)太枯燥，但這(zhè)些素材不(bù)可過多，您的(de)内容仍然應該以(yǐ)文字爲(wéi / wèi)主，過多的(de)媒體會讓頁面很難迅速打開。

Content to include the graphic, but with an text-based way, thousands of figure Is said (A PIcture Is Worth A Thousand Words), pictures, forms, and the necessary of multimedia material (video, Flash, audio) and so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened.

内容要(yào / yāo)體現企業的(de)價值觀(Content to reflect the values of the enterprise)

您不(bù)可使用有違企業價值觀的(de)内容，一(yī / yì ／yí)個(gè)供黑客使用的(de)網站可能包含一(yī / yì ／yí)些系統破解文章，但這(zhè)樣内容無論如何也(yě)不(bù)會出(chū)現在(zài)微軟的(de)網站。您的(de)内容應該向訪問者傳遞健康，積極的(de)信息，網站是(shì)公衆媒體，任何不(bù)當的(de)言論都可能爲(wéi / wèi)您的(de)企業帶輿論方面的(de)問題。

You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion.

要(yào / yāo)區分不(bù)同地(dì / de)域與文化的(de)受衆最基本的(de)要(yào / yāo)求，如果您是(shì)一(yī / yì ／yí)家國(guó)際性的(de)企業，您的(de)網站至少要(yào / yāo)包含一(yī / yì ／yí)個(gè)英文版和(hé / huò)一(yī / yì ／yí)個(gè)本地(dì / de)語言版本，如果您的(de)主要(yào / yāo)市場是(shì)，比如說(shuō)德國(guó)，那麽，提供一(yī / yì ／yí)個(gè)德語版本也(yě)不(bù)爲(wéi / wèi)過。不(bù)同語言版本之(zhī)間的(de)内容不(bù)是(shì)簡單的(de)互譯，内容要(yào / yāo)基于(yú)當地(dì / de)的(de)業務狀況，文化與風俗，這(zhè)一(yī / yì ／yí)點，著名的(de)殺毒軟件制作商 Kaspersky 做得非常好。

To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a simple translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good.

企業資料（profile）是(shì)用戶快速了(le／liǎo)解企業的(de)重要(yào / yāo)途徑，您的(de)曆史，發展，業績，您的(de)主要(yào / yāo)業務，市場，雇傭狀況等等，隻要(yào / yāo)是(shì)可以(yǐ)公開的(de)信息，都應該讓用戶看到(dào)，要(yào / yāo)盡可能詳細。

Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible.

公司動态，企業或行業新聞(Dynamic company, enterprise or industry news)

這(zhè)些内容應該出(chū)現在(zài)主頁，用戶一(yī / yì ／yí)進來(lái)就(jiù)可以(yǐ)看到(dào)，這(zhè)是(shì)保持您的(de)網站持續更新的(de)最好的(de)方法，您的(de)新産品，新業務，展覽計劃，促銷活動，本行業的(de)新聞，市場觀察，産品路線圖等等，通過這(zhè)些新聞動态，讓用戶時(shí)刻覺得您的(de)企業充滿活力，您的(de)業務在(zài)持續發展。您可以(yǐ)使用企業 Banner 圖片的(de)形式，将最新動态制作成吸引人(rén)的(de)圖片，動畫，微軟的(de)網站每隔幾天就(jiù)會用一(yī / yì ／yí)些非常清新的(de) Banner 圖片展示他(tā)們企業動态。

These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic.

團隊信息(Team information)

一(yī / yì ／yí)定将您的(de)團隊資料發布到(dào)網上(shàng)，如果一(yī / yì ／yí)個(gè)用戶對您的(de)産品感興趣，他(tā)對您的(de)團隊也(yě)會充滿好奇，爲(wéi / wèi)什麽不(bù)滿足他(tā)們，同時(shí)，如果能親眼看到(dào)産品團隊，很多用戶會打消對您的(de)産品的(de)疑慮，團隊信息可以(yǐ)增強您産品的(de)透明感。團隊信息可以(yǐ)包括團隊的(de)教育背景，行業經曆，專業造詣以(yǐ)及他(tā)/她在(zài)團隊中所起的(de)作用。如果您的(de)團隊成員有自己的(de)博客，也(yě)可以(yǐ)提供他(tā)們的(de)博客鏈接。

Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link.

您的(de)産品或服務(Your product or service)

這(zhè)是(shì)企業網站必不(bù)可少的(de)，産品和(hé / huò)服務信息要(yào / yāo)足夠詳細，事實上(shàng)您在(zài)這(zhè)方面的(de)内容投入應該永不(bù)停息，隻要(yào / yāo)您的(de)産品在(zài)改進，新産品在(zài)開發，新服務在(zài)開拓，您就(jiù)應該随時(shí)将這(zhè)些新的(de)内容展示給用戶。産品資料包括産品規格，特點，在(zài)同類産品中的(de)優勢，劣勢，産品的(de)尺寸，材質，包裝，價格（或者至少是(shì)價格範圍），圖片，生産周期，不(bù)要(yào / yāo)等用戶打電話來(lái)問，您應該讓用戶直接在(zài)網站上(shàng)了(le／liǎo)解到(dào)您以(yǐ)爲(wéi / wèi)需要(yào / yāo)在(zài)電話中才能說(shuō)清的(de)東西。 This is essential to the enterprise web site, product and service information to detailed enough, in fact you in this aspect content into should never stop, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price (or, at least, is the price range), pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things.

服務與支持(Service and support)

企業網站越來(lái)越成爲(wéi / wèi)企業提供服務與支持的(de)中心，您在(zài)電話中向用戶反複解答的(de)各種問題，都應該在(zài)服務與支持中體現，這(zhè)可以(yǐ)使用戶在(zài)24小時(shí)之(zhī)内随時(shí)獲得幫助。服務與支持内容可以(yǐ)包括産品文檔，使用技巧，疑難排解，安裝與維護說(shuō)明等等，企業應當不(bù)斷積累服務與支持方面的(de)内容，并對這(zhè)些内容組織，整理，規範，形成完整的(de)産品知識庫，這(zhè)可以(yǐ)顯著降低人(rén)工支持的(de)成本和(hé / huò)壓力。

The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support costs and pressure.

您的(de)産品或服務的(de)擴展知識(Your product or service extension of knowledge)

除了(le／liǎo)常規的(de)産品知識，您還需要(yào / yāo)對這(zhè)些知識進行延伸，您可以(yǐ)通 過專業文章，白皮書等方式，發表您在(zài)行業中的(de)造詣，擴展知識可以(yǐ)提高您的(de)企業在(zài)行業中的(de)權威并赢得話語權，這(zhè)些内容需要(yào / yāo)有一(yī / yì ／yí)定的(de)見地(dì / de)，能赢得行業認可，您也(yě)可以(yǐ)将這(zhè)些文章在(zài)别的(de)媒體發表，并提供對您網站上(shàng)類似内容的(de)鏈接，這(zhè)也(yě)是(shì)提高您站點 SEO 排名的(de)最好的(de)途徑。

In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white papers way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of SEO.

産品的(de)購買和(hé / huò)促銷信息(The purchase of the products and promotion information)

要(yào / yāo)讓最終對您的(de)産品動心的(de)用戶知道(dào)如何去購買您的(de)産品。您可以(yǐ)提供您在(zài)各地(dì / de)的(de)經銷商的(de)詳細聯系方式，您的(de)專賣店的(de)地(dì / de)址，電話，交通，營業時(shí)間，您的(de)産品的(de)訂購細節，指導價格，付款方式，派送或發運方式，這(zhè)些内容需要(yào / yāo)精确，細緻，這(zhè)些内容的(de)消費者即将成爲(wéi / wèi)您的(de)正式用戶，是(shì)您前面苦心經營的(de)結果，絕對不(bù)應該在(zài)這(zhè)裏讓他(tā)們走掉。

To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off.

網站幫助信息(Web site help information)

一(yī / yì ／yí)點也(yě)不(bù)奇怪，常常有一(yī / yì ／yí)些網站讓人(rén)摸不(bù)着頭腦，您不(bù)知道(dào)應怎樣使用它們。對一(yī / yì ／yí)些界面不(bù)是(shì)很明顯的(de)網站，應該包括方便的(de)幫助信息，幫助用戶使用您的(de)網站，這(zhè)些幫助信息應當非常及時(shí)（Handy），您在(zài)不(bù)知所措地(dì / de)時(shí)候，能立即找到(dào)。一(yī / yì ／yí)定不(bù)要(yào / yāo)象傳統軟件那樣，将所有幫助信息編譯到(dào)一(yī / yì ／yí)個(gè)龐大(dà)的(de)文件裏，讓用戶自己找，幫助信息應當就(jiù)在(zài)使用現場或附近。

Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely (Handy), you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene.

常見問題及解答（FAQ） The common problems and solutions (FAQ)

FAQ 内容應該放在(zài)非常顯眼的(de)位置，FAQ 是(shì)幫助用戶迅速上(shàng)手的(de)最佳途徑，因爲(wéi / wèi) FAQ 是(shì)絕大(dà)多數人(rén)關心的(de)問題及解答，有經驗的(de)用戶來(lái)到(dào)一(yī / yì ／yí)個(gè)新企業網站會直接去找 FAQ 以(yǐ)便迅速了(le／liǎo)解他(tā)/她想知道(dào)的(de)東西，因爲(wéi / wèi)絕大(dà)多數用戶沒有耐心去一(yī / yì ／yí)頁一(yī / yì ／yí)頁地(dì / de)浏覽您的(de)内容，他(tā)們會看看其他(tā)人(rén)都問過什麽，以(yǐ)及您是(shì)怎麽回答的(de)。

FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer.

法律聲明（版權，隐私條款，使用條款，免責聲明等） Legal statement (copyright, privacy provisions, terms of use, disclaimer, etc)

雖然不(bù)是(shì)每個(gè)企業都有法律顧問，但您總能找到(dào)一(yī / yì ／yí)些适合您的(de)聲明内容，結合您的(de)實際情況，将這(zhè)些聲明放到(dào)您網站的(de)底部，它們可能沒有多少非常顯示用處，但在(zài)萬一(yī / yì ／yí)出(chū)現糾紛的(de)時(shí)候，這(zhè)些聲明可以(yǐ)降低您的(de)麻煩。

Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble.

職位空缺與招聘信息(Job openings and recruitment information)

如果您曾被評爲(wéi / wèi)最佳雇主，将招聘和(hé / huò)職位空缺信息放到(dào)自己的(de)網站，比放到(dào)專業招聘媒體也(yě)許更有效，能主動到(dào)您的(de)網站尋找工作機會的(de)人(rén)必定對您仰慕已久，您應當重視這(zhè)些有心人(rén)。

If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly.

專用于(yú)大(dà)客戶和(hé / huò)合作夥伴的(de)内容(Dedicated to big customers and partners content)

您可以(yǐ)在(zài)網站上(shàng)開辟專門的(de)區域，供您的(de) VIP 客戶或合作夥伴使用，您可以(yǐ)爲(wéi / wèi)不(bù)同客戶提供個(gè)性化内容，這(zhè)種服務體驗是(shì)非常讓客戶舒心的(de)，我的(de)一(yī / yì ／yí)個(gè) Comsharp CMS 客戶便在(zài)他(tā)的(de)網站上(shàng)爲(wéi / wèi)大(dà)客戶建立了(le／liǎo)一(yī / yì ／yí)個(gè)訂單跟蹤系統，每個(gè)客人(rén)的(de)每份訂單，都發布在(zài)上(shàng)面，包括訂單日期，産品，金額，運期，裝運資料，裝運單據副本，付款情況，一(yī / yì ／yí)目了(le／liǎo)然，每個(gè)客戶隻要(yào / yāo)使用他(tā)們自己的(de)帳戶登陸，就(jiù)會看到(dào)自己所有訂單的(de)執行情況。我另有一(yī / yì ／yí)個(gè) Comsharp CMS 客戶從事工藝禮品出(chū)口業務，他(tā)們的(de)産品針對不(bù)同市場，他(tā)爲(wéi / wèi)不(bù)同市場的(de)客戶提供了(le／liǎo)不(bù)同的(de)産品目錄區，客戶登陸後，隻看到(dào)與他(tā)們相關的(de)産品資料，不(bù)僅節省了(le／liǎo)時(shí)間，還避免了(le／liǎo)競争對手對機密資料的(de)竊取。 如果您是(shì)上(shàng)市公司，您應該公開上(shàng)市資料 您的(de)股東，董事會成員，您的(de)股份分布，股票價格，财務報告，利潤，分紅等等資料，上(shàng)市公司需要(yào / yāo)透明感，您需要(yào / yāo)将這(zhè)些必須對股東公開的(de)資料發布到(dào)網站上(shàng)，并随時(shí)更新。

You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, dividends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated.

Blog, BBS, Comments 等動态内容(Blog, BBS, Comments and dynamic content)

您的(de)網站上(shàng)也(yě)可以(yǐ)提供團隊成員的(de)博客，公衆讨論區，員工交流區域，同客戶的(de)交流區，用戶評論等内容，這(zhè)些動态内容讓您随時(shí)了(le／liǎo)解用戶的(de)需求和(hé / huò)抱怨，以(yǐ)便及時(shí)改進自己的(de)産品和(hé / huò)服務。

Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services.

本文發布于(yú)北京網站建設公司湖北衆廣網絡/