網絡營銷推廣

企業營銷型網站建設是(shì)指符合網絡營銷理念,以(yǐ)良好搜索引擎表現,良好用戶體驗爲(wéi / wèi)标準的(de)，用于(yú)輔助企業開展網絡營銷活動的(de)平台。根據企業的(de)需要(yào / yāo)，營銷型網站的(de)功能會有很大(dà)的(de)差異，有純粹用于(yú)公司發布信息，有開展網上(shàng)訂貨、在(zài)線服務等商務活動，因企業營銷型網站基本是(shì)爲(wéi / wèi)自身服務而(ér)有别于(yú)其他(tā)商務網站。下面是(shì)筆者就(jiù)東莞營銷型網站建設的(de)一(yī / yì ／yí)些經驗，分享給網友。

The enterprise marketing type website construction is in line with the network marketing idea, a good search engine performance, good user experience as the standard, to assist the enterprises to carry out network marketing platform. According to the need of the enterprise, marketing type website function will be very different, there are purely for company information, to carry out online ordering, online services and other business activities, for the enterprise marketing type website is the basic for their service and is different from the other business website. The following is the author had some experience of the construction of Dongguan marketing type site, and share with friends.

一(yī / yì ／yí)、明确營銷型網站建站目的(de)，制定建站計劃

Clear marketing type website construction plan, formulate

企業建立營銷型網站的(de)目的(de)主要(yào / yāo)有以(yǐ)下幾個(gè)方面：介紹企業發展情況、發布産品、服務信息 、收集客戶意見、進行網上(shàng)市場調查、開展網絡營銷、完善在(zài)線服務等等。制定建站計劃，主要(yào / yāo)内容包括：網站建設的(de)時(shí)間安排、内容的(de)組織和(hé / huò)編輯、确定網站的(de)功能、網頁設計風格是(shì)、網站測試發布、網站推廣、費用預算等。

Build sale website purpose enterprise mainly has following several aspects: introduction to business development, product, service information, collecting customer feedback, online market research, marketing network, complete online service etc.. Make site plan, the main contents include: website construction schedule, organize and edit, determine the content of the style of website function, webpage design, website is a test release, website promotion, cost budget.

二、整合企業資源，提高網站内容質量

The integration of enterprise resources, improve the quality of site content

要(yào / yāo)避免“網站八股”式的(de)網站内容：領導緻詞、公司簡介、業務範圍等非常簡單的(de)信息。網站的(de)信息量越少其能夠發揮的(de)作用就(jiù)越小，因此網站内容要(yào / yāo)要(yào / yāo)盡量豐富，最好對企業的(de)資源進行整合分析，針對需要(yào / yāo)和(hé / huò)市場情況對内容進行整理。筆者的(de)曾遇到(dào)有企業不(bù)願意将自己的(de)最新産品上(shàng)網的(de)事，主要(yào / yāo)是(shì)怕别人(rén)模仿和(hé / huò)抄襲，實際上(shàng)如果你的(de)産品能在(zài)市場上(shàng)起領導作用，就(jiù)應該自信自己能不(bù)斷超越現在(zài)。也(yě)有企業不(bù)知道(dào)如何安排網站内容，企業可以(yǐ)把網站作爲(wéi / wèi)一(yī / yì ／yí)個(gè)推銷員，在(zài)面對客戶時(shí)他(tā)應該說(shuō)些什麽？什麽内容對客戶有說(shuō)服力？

To avoid "website content website eight shares" type: leadership speech, company profile, business scope very simple information. The less the amount of information the site can play a role in the more small, so the website content wants to try the rich, integrated analysis of the best business resources, according to the needs and market conditions on the content of finishing. I met with the enterprise is not willing to be their latest products online., mainly is afraid others imitation and plagiarism, if your product can play a leading role in the market, you should be confident they can continue beyond the present. Also some enterprises do not know how to arrange the content of the website, the enterprise can put the site as a salesman, in the face of the customer what should he say? What is convincing to the customer?

三、企業網站建設的(de)方法選擇

Select the method of enterprise website construction

企業營銷型網站建設，需要(yào / yāo)根據自身情況，選擇不(bù)同的(de)建站方式，可以(yǐ)自己組織建站也(yě)可以(yǐ)将建站業務外包等。另外，網站建設非常重要(yào / yāo)的(de)幾環節就(jiù)是(shì)：域名空間選擇（是(shì)獨立主機、代理主機或共享主機要(yào / yāo)視自己的(de)情況而(ér)定，建議使用獨立主機）、網站程序及程序的(de)安全性、網頁設計的(de)風格和(hé / huò)網頁布局的(de)合理性、網站功能的(de)全面性和(hé / huò)完善性。

The enterprise marketing type website construction, according to their own situation, choose a different site, can organize their own site can also be the establishment of business outsourcing. In addition, some very important link website construction is: the domain name space choice (independent host, proxy or shared hosting to depending on their circumstances, recommend the use of independent host), web applications and security program, webpage design style and webpage layout rationality, web site features comprehensive and perfect.

四、編寫正式網站策劃書

Write a formal site planning books

通過上(shàng)面的(de)準備工作後，就(jiù)要(yào / yāo)編寫相應的(de)網站策劃書，以(yǐ)明确責任分工、預算費用、人(rén)員配置以(yǐ)及網站功能情況、網站上(shàng)線時(shí)間、網站推廣和(hé / huò)維護等。做好網站策劃書，可以(yǐ)很明确知道(dào)網站建設的(de)可行性，有的(de)放矢，将網站建設各個(gè)環節進行細緻的(de)了(le／liǎo)解。

Through the above preparations, to prepare the corresponding site planning books, with a clear division of responsibilities, budget, staffing and site function, site on-line time, website promotion and maintenance etc.. Do the site planning book, can clearly know the feasibility, website construction will have a definite object in view, each link of website construction carries on the careful understanding.