網絡營銷推廣

公司開業後，多了(le／liǎo)許多飯局，好在(zài)老錢天生吃貨，各種來(lái)者不(bù)拒，吃起來(lái)似風卷殘雲又如長江流水，兇狠不(bù)已，其狀态不(bù)亞于(yú)公款吃喝的(de)領導幹部。席間幾位企業老總向老錢抱怨，之(zhī)前在(zài)幾家小公司做了(le／liǎo)些企業站，但是(shì)一(yī / yì ／yí)直都無法帶來(lái)客戶，感覺是(shì)白做了(le／liǎo)，讓老錢給做個(gè)分析。無奈老錢當時(shí)已經處于(yú)酒精中毒的(de)狀态，智力下降嚴重，連嘴裏吃的(de)是(shì)筷子(zǐ)還是(shì)雞爪都分析不(bù)出(chū)來(lái)了(le／liǎo)。但這(zhè)件事老錢是(shì)記得的(de)，所以(yǐ)現在(zài)做一(yī / yì ／yí)個(gè)分析。是(shì)什麽讓企業網站無法帶來(lái)客戶呢?說(shuō)到(dào)底就(jiù)核心就(jiù)是(shì)——你沒有給客戶選擇你的(de)理由。

The company after the opening, a lot of the dinner, but still born chowhound, various refuse nobody, tastes like the wind puffs the clouds away. And as the flowing water of Yangtze River, fierce unceasingly, its state as public drinking leading cadres. At dinner several enterprises mister told him about, before several small companies do enterprise stand, but has been unable to bring in customers, the feeling is white do, let him give a analysis. But the money was in alcoholism, mental decline seriously, even the mouth to eat is chopsticks or chicken feet are not out of. But it still is remembered, so now do a analysis. What makes the enterprise website cannot bring customers? At the end of the day, is the core of -- you don't have to give customers to choose your reason.

一(yī / yì ／yí)、第一(yī / yì ／yí)屏的(de)内容是(shì)什麽(What is the first screen)

查閱了(le／liǎo)幾位老總的(de)企業網站，發現有一(yī / yì ／yí)個(gè)共同的(de)問題，第一(yī / yì ／yí)屏是(shì)一(yī / yì ／yí)個(gè)大(dà)型的(de)banner圖，這(zhè)是(shì)必須的(de)，但banner圖裏面的(de)内容放置略有錯誤——放置的(de)不(bù)應該是(shì)企業文化或企業口号，“精益求精 誠信爲(wéi / wèi)本”這(zhè)類詞語實在(zài)沒有必要(yào / yāo)在(zài)第一(yī / yì ／yí)屏用這(zhè)麽大(dà)的(de)banner來(lái)展示。

Refer to the several Mister enterprise website, found that there is a common problem, the first screen is a large banner map, this is a must, but banner contents placed slightly wrong -- place should not be the corporate culture and corporate slogan, "refine on honesty" this kind of words have no necessary to display such a big banner on the first screen.

首先，當客戶來(lái)到(dào)你的(de)網站，他(tā)最想了(le／liǎo)解的(de)應該不(bù)是(shì)貴公司的(de)企業文化是(shì)怎樣的(de)，口号是(shì)怎樣的(de)，客戶首先想知道(dào)是(shì)貴公司是(shì)做什麽的(de)?産品是(shì)什麽?有何優勢?客戶不(bù)會因爲(wéi / wèi)你喊了(le／liǎo)幾句口号就(jiù)選擇你。

First of all, when the customers came to your site, he want to know should not be your company culture is like, what is customer first ", want to know your company is doing what? What is the product? What are the advantages? Customers won't because you shouted slogans to choose you.

二、企業、産品介紹個(gè)過于(yú)平淡(Enterprise, product introduction too dull)

簡而(ér)言之(zhī)就(jiù)是(shì)網站内容沒有煽動性，營銷性不(bù)明顯，不(bù)能給客戶想下單的(de)沖動。這(zhè)一(yī / yì ／yí)點很容易被忽視，但确是(shì)緻命的(de)。

In short, the website content not provocative, marketing is not obvious, not to the customer would like to place an order. It is easy to ignore, but it is fatal.

所以(yǐ)在(zài)企業網站建設時(shí)，網站的(de)文字一(yī / yì ／yí)定要(yào / yāo)策劃好，直擊客戶需求，少談公司多麽豪華、老總多麽英明、員工多麽向上(shàng)這(zhè)類廢話，從客戶需求出(chū)發，讓客戶看到(dào)他(tā)想看到(dào)的(de)。

So in the enterprise website construction, website must planning, direct customer demand, less about how companies luxury, mister, how wise employees how to that crap, from the customer needs, to allow customers to see him want to see.

三、新聞、資訊的(de)發布(News, information)

企業網站設立這(zhè)個(gè)版塊，目的(de)不(bù)應該是(shì)發布通知、展示公司員工活動這(zhè)些内容——《XX公司元旦晚會展示》沒有任何意義。企業網站不(bù)是(shì)給員工看的(de)，企業内部的(de)溝通有OA、QQ、旺旺、微博等很多種方式，這(zhè)就(jiù)夠了(le／liǎo)。

The enterprise website set up this section, the purpose should not be issued a notice, exhibition company staff these content -- "XX New Year evening show" has no meaning. The enterprise website not give employees see, internal communication with OA, QQ, micro-blog Wangwang, many ways, this is enough.

而(ér)企業營銷型網站建設應該是(shì)對外的(de)，是(shì)給客戶看的(de)，貴公司開了(le／liǎo)個(gè)元旦晚會請問和(hé / huò)客戶有什麽關系?

But the enterprise marketing type website construction should be external, is to give customers see, your company has opened a new year's party is what is the relationship with customers?

新聞、資訊類的(de)闆塊，主要(yào / yāo)的(de)目的(de)是(shì)做SEO網站優化，讓貴公司的(de)關鍵詞排名更靠前，同時(shí)還要(yào / yāo)滿足客戶需求，體現專業性。所以(yǐ)，一(yī / yì ／yí)定要(yào / yāo)發布和(hé / huò)行業相關性強，并且有一(yī / yì ／yí)定價值的(de)文章，當然盡量是(shì)是(shì)原創。

News, information of the plate, the main purpose is to do SEO, the words of your company's top ranked, but also to meet customer demand, reflects professional. So, must be issued and strong correlation between the industry, and have a certain value of the article, of course as is the original.

四、聯系方式不(bù)去明顯或頻繁彈窗(Contact not obvious or frequent popups)

想讓客戶聯系公司，這(zhè)無可厚非，但還是(shì)需要(yào / yāo)有個(gè)度。太松太緊都不(bù)行。

Want to let customers to contact the company, no ground for blame, but still need to have a degree. Too tight.

當客戶需要(yào / yāo)下單的(de)時(shí)候，卻點擊了(le／liǎo)七八頁找不(bù)到(dào)聯系方式，這(zhè)樣不(bù)行。而(ér)當客戶一(yī / yì ／yí)進網站，網站的(de)在(zài)線客服彈窗，一(yī / yì ／yí)秒鍾談一(yī / yì ／yí)次，這(zhè)樣更不(bù)行。客戶體驗太差。

When customers need to place an order, but click on seven or eight pages can't find the contact way, so I won't. When customers into the site, the site online customer service window, a second talk time, so more. Customer experience is too poor.

所以(yǐ)，聯系方式的(de)展示第一(yī / yì ／yí)要(yào / yāo)醒目，第二要(yào / yāo)尊重客戶。

So, the first contact to display eye-catching, second to respect the customer.

五、無推廣(No promotion)

企業網站建立完畢隻是(shì)第一(yī / yì ／yí)步，但很多公司就(jiù)到(dào)此爲(wéi / wèi)止了(le／liǎo)，認爲(wéi / wèi)建立了(le／liǎo)網站就(jiù)該有流量，就(jiù)該有客戶上(shàng)門。

Enterprise website is only the first step, but it is a lot of companies so far, that the establishment of the site should have a flow, should have the customers.

其實，推廣才是(shì)互聯網營銷的(de)精髓。搜索引擎優化、微營銷、軟文、炒作、廣告這(zhè)些都該試一(yī / yì ／yí)試。如果客戶都不(bù)知道(dào)有你這(zhè)個(gè)網站，試問他(tā)該如何下單呢?

In fact, it is the essence of Internet marketing. Search engine optimization, micro marketing, soft, advertising hype, these should all have a try. If customers do not know you this site, ask him how to place an order?

總而(ér)言之(zhī)其實就(jiù)是(shì)一(yī / yì ／yí)句話，給客戶一(yī / yì ／yí)個(gè)選擇你的(de)理由。能做到(dào)這(zhè)一(yī / yì ／yí)點，企業網站就(jiù)不(bù)是(shì)白做的(de)。

To make a long story short is actually a word, give customers a reason to choose you. To do this, the enterprise website is not done.