網絡營銷推廣

搜索引擎的(de)出(chū)現有效的(de)提升了(le／liǎo)用戶上(shàng)網的(de)效率，同時(shí)也(yě)改變了(le／liǎo)人(rén)們上(shàng)網的(de)習慣，無論是(shì)傳統的(de)PC互聯網還是(shì)移動互聯網，搜索引擎都會成爲(wéi / wèi)消費者上(shàng)網的(de)重要(yào / yāo)入口，換句話說(shuō)，如果我們做SEO網站優化的(de)工作者就(jiù)要(yào / yāo)通過優化自己的(de)網站，讓網站建設能夠占據到(dào)這(zhè)個(gè)互聯網入口，成爲(wéi / wèi)用戶浏覽的(de)目标，其實這(zhè)種工作就(jiù)是(shì)一(yī / yì ／yí)種網絡搜索營銷。

The emergence of search engines can effectively enhance the efficiency of Internet users, but also to change people's Internet habits, whether it is traditional PC Internet or mobile Internet, search engine will become an important consumer Internet entrance, in other words, if we do SEO site optimization workers will be through the optimize your site, let website construction to occupy the Internet entrance, a user goal, actually this kind of job is a kind of network search marketing.

但是(shì)這(zhè)種搜索引擎SEO優化的(de)概念自從出(chū)現之(zhī)後，就(jiù)引起了(le／liǎo)很多所謂業内專家廣泛的(de)興趣，通過研究搜索引擎的(de)喜好來(lái)優化網站，提升網站排名，成爲(wéi / wèi)網絡上(shàng)另一(yī / yì ／yí)個(gè)精彩的(de)風景，但是(shì)在(zài)這(zhè)種美麗的(de)風景下，卻因爲(wéi / wèi)有着各種各樣的(de)黑帽優化以(yǐ)及捷徑優化，已經讓SEO優化工作者越來(lái)越覺得難以(yǐ)優化，工作越來(lái)越難做，而(ér)造成這(zhè)種現象的(de)重要(yào / yāo)原因就(jiù)是(shì)優化工作者一(yī / yì ／yí)直沒有掌握到(dào)搜索引擎營銷的(de)未來(lái)發展趨勢。

But the concept of search engine optimization of SEO since its occurrence, caused a lot of so-called experts widespread interest, to optimize the site through search engine like, improve website ranking, become network is another wonderful scenery, but in the beauty of the scenery, but because it has a black hat optimization and shortcut optimization of all kinds, have SEO optimization workers feel more and more difficult to optimize, work has become more and more difficult, an important reason lead to this phenomenon is the optimization of the workers had not to grasp the future development trend of search engine marketing.

開放式搜索應用要(yào / yāo)求優化者更注重用戶體驗

Open search application optimization researchers pay more attention to the user experience

營銷型網站建設用戶體驗一(yī / yì ／yí)直是(shì)搜索引擎非常注重的(de)一(yī / yì ／yí)個(gè)環節，在(zài)曆次的(de)搜索引擎優化指南中都是(shì)非常強調的(de)一(yī / yì ／yí)個(gè)部分，但是(shì)優化工作人(rén)員往往卻對此總是(shì)有很多僥幸的(de)心理，因爲(wéi / wèi)網站要(yào / yāo)想搞好網站的(de)用戶體驗，需要(yào / yāo)做很多工作，而(ér)且短時(shí)間裏面也(yě)不(bù)會見到(dào)成效，如果是(shì)一(yī / yì ／yí)些SEO優化公司來(lái)做優化，如果一(yī / yì ／yí)直沒有效果，那可能就(jiù)會失去訂單，所以(yǐ)總會對用戶體驗的(de)工作做一(yī / yì ／yí)些簡單的(de)表面的(de)工作，而(ér)更多的(de)是(shì)從外鏈着手。

User experience website marketing has always been a part of the search engine is very attention, in the search engine optimization is a very stressed the guidelines in the previous, but optimization work personnel often have always had a lot of chances, because the site to improve the user experience of the website, need to do a lot of work, but also the short time it will not see results, if some SEO optimization company to do optimization, if there has been no effect, it may lose the order, so there will always be some simple surface work on the user experience, and more is to proceed from the chain.

可是(shì)在(zài)開放式的(de)搜索引擎應用下，越來(lái)越多的(de)搜索引擎開始将用戶的(de)搜索體驗當成搜索排名的(de)重要(yào / yāo)依據，百度有大(dà)拇指，360也(yě)有自己的(de)拇指和(hé / huò)中指計劃，用戶在(zài)使用搜索引擎後會有自己的(de)意見，這(zhè)些意見往往成爲(wéi / wèi)搜索引擎判定網站用戶體驗的(de)一(yī / yì ／yí)個(gè)重要(yào / yāo)依據，從這(zhè)點上(shàng)來(lái)說(shuō)，如果僅僅欺騙搜索引擎的(de)優化，顯然已經不(bù)能夠符合未來(lái)開放式搜索引擎應用模式，所以(yǐ)廣大(dà)的(de)SEO優化工作者們，趕緊回歸到(dào)正常的(de)優化軌道(dào)上(shàng)，否則你的(de)網站就(jiù)會因此而(ér)遭遇滑鐵盧。

But in the open search engine applications, more and more search engines will start the user search experience as an important basis for the search rankings, Baidu has thumb, 360 have their thumb and middle finger, the user will have their own opinions in the use of search engines, these observations tend to be search engine determine a an important basis for the site of the user experience, from this point of view, if only to deceive the search engine optimization, apparently can not meet future open search model engine, so SEO optimization workers vast, quickly return to the normal track of optimization, or your website will be encountered waterloo.

個(gè)性化搜索應用要(yào / yāo)求優化具備品牌意識

Personalized search applications require optimization have brand awareness

從國(guó)外的(de)搜索引擎發展模式來(lái)看，越來(lái)越崇尚用戶的(de)個(gè)性化的(de)搜索，搜索引擎能夠根據不(bù)同用戶的(de)使用網絡的(de)習慣，進行針對性的(de)結果的(de)提供，也(yě)就(jiù)是(shì)說(shuō)不(bù)同的(de)人(rén)搜索同一(yī / yì ／yí)個(gè)關鍵詞往往會得到(dào)不(bù)同的(de)結果，這(zhè)種智能化的(de)搜索已經在(zài)谷歌和(hé / huò)facebook上(shàng)得到(dào)了(le／liǎo)一(yī / yì ／yí)定的(de)體現，雖然成熟度還沒有那麽高，但是(shì)這(zhè)足以(yǐ)說(shuō)明了(le／liǎo)搜索引擎的(de)發展方向。

From the search engine development mode, more and more advocate personalized search, search engine according to different users of the Internet habits, to provide targeted results, that is to say different people search the same key words tend to get different results, the intelligent search has been some reflected in Google and Facebook, although the maturity is not so high, but it is enough to show the direction of search engine.

那麽在(zài)這(zhè)種方向下，如何讓網站能夠進入到(dào)更多用戶的(de)搜索結果中，隻有通過建立品牌才能夠實現，因爲(wéi / wèi)這(zhè)種個(gè)性化的(de)搜索結果肯定會和(hé / huò)品牌因素以(yǐ)及個(gè)人(rén)消費習慣有關，而(ér)品牌就(jiù)相當于(yú)互聯網的(de)信譽證書，在(zài)這(zhè)層作用的(de)包裝下，用戶搜索到(dào)品牌網站的(de)關鍵詞時(shí)，自然會得到(dào)體現，因此這(zhè)就(jiù)要(yào / yāo)求SEO優化工作者應該注重品牌的(de)打造，而(ér)不(bù)是(shì)簡單的(de)提升排名，而(ér)是(shì)從建立品牌的(de)長遠決策上(shàng)進行搜索引擎優化。

So in this direction, how to make a web access to more users search results, only through the establishment of the brand can be achieved, because this kind of personalized search results will certainly and brand factors and personal consumption habits, but the brand is equivalent to the Internet credit certificate, in this layer of packaging, the user search to the brand website, will naturally be reflected, so SEO optimization workers should build brand, rather than simply the rankings, but search engine optimization from a long-term decision to build brand.

可能很多站長認爲(wéi / wèi)，在(zài)這(zhè)種智能化的(de)搜索引擎作用下，搜索引擎的(de)優化工作将會被逐漸邊緣化，可是(shì)筆者認爲(wéi / wèi)，正是(shì)搜索引擎智能化程度的(de)提升，更能夠體現出(chū)SEO優化的(de)重要(yào / yāo)性，因爲(wéi / wèi)隻有高精尖的(de)SEO優化工作者才能夠更好的(de)判斷搜索引擎的(de)意圖，從而(ér)提供全面的(de)優化策略，才能夠提升網站的(de)用戶體驗和(hé / huò)品牌屬性!

Webmasters may think, in this kind of intelligent search engine function, optimization will be search engine has been gradually marginalized, but the author thinks, it is search engine intelligent degree of upgrading, more can reflect the importance of SEO optimization, SEO optimization workers because only sophisticated can better judge of search engine intentions, thus providing a thorough optimization strategy, to enhance the user experience of the website and brand attributes!